Is Google truly watching us?
Surveillance capitalism is a term first introduced by John Bellamy Foster and Robert McChesney in Monthly Review and later popularized by academic Shoshana Zuboff that denotes a new genus of capitalism that monetizes data acquired through surveillance.
According to Zuboff, surveillance capitalism emerged due to the "coupling of the vast powers of the digital with the radical indifference and intrinsic narcissism of the financial capitalism and its neoliberal vision that have dominated commerce for at least three decades, especially in the Anglo economies" and depends on the global architecture of computer mediation which produces a distributed and largely uncontested new expression of power she calls 'Big Other'.
She states it was first discovered and consolidated at Google, being to surveillance capitalism what Ford and General Motors were to mass-production and managerial capitalism a century ago, and later adopted by Facebook and others and that it uses illegible mechanisms of extraction, commodification, and control of behavior to produce new markets of behavioral prediction and modification.
Zuboff states that "the online world, which used to be kind of our world, is now where capitalism is developing in new ways" by data extraction rather than the production of new goods, thus generating intense concentrations of power over extraction and threatening core values such as freedom and privacy.
The "watching" is not the issue it is the data that Google and countless others are collecting and how they safeguard that data they collect that is an issue. Think of the credit bureaus they "watch" us and collect our data without our consent then when there is a data breach our confidential info is then leveraged by the hackers for instances like identity theft and we pay the price. Laws need to be enacted with all of these data collection practices that if they collect our confidential data they need to be responsible for safeguarding it and the consequences of their failing to do so.
Yes Google is watching us, other search engines, social media, online marketplaces, etc. are doing the same. We accept this every time we received suggestions based on the latest searches we queried. Sometimes it is beneficial, sometime annoying. Several tracking systems are in place, again sometimes we accept the conditions, sometimes they just run out of our control. The only way to not have an online presence is just to stay offline. Big data is the new online business.
Of course! Get all your tracking data from: https://takeout.google.com/
GOOGLE and "REAL" SEARCH ENGINES
An investor asked us yesterday: “Why isn't Google also working on a Neuroscience search engine like ContextualWeb?”
Here is what we answered:
“Google has no interest in developing technologies that will make search engines 1000 times cheaper. It will put in a high risk its most valuable asset which is the HUGE barriers to entry to the internet search market.”
NOTE: ContextualWeb = Search engines that mimic the human brain.
20 months ago
Yes, Google is watching us. So as - Facebook, Twitter, Amazon, Samsung, Apple and other internet giants.
Can you escape this - only if you choose to live without a phone and internet. Even then, they are "watching" your surroundings so you are sooner or later be impacted.
Problem is not being watched, the problem is what they gonna do with your data. I think its beyond your thought of "Capitalism". In China, they control internet and that is to strength their communist roots. Companies like Baidu in China watching you , and I am sure can use that data to strength Chinese government ideology.
The bottom line is - they watch you, they listen you, they trace you and they predict you. Its not scary until they try to manipulate you for their or their Boss's goals.
Exactly Google is watching us and provide us data as per our eccentricity and also keep data on security and we want to delete that is also responding accordingly. So we should be careful about our activities and business when we are in online.
19 months ago
Yes,Google is watching us.Not onlyGoogle but we are being watched by many other social medias.
19 months ago
Not sure? Google can tell you.
Which one of your contacts do you keep in touch with the most?
Google can tell you that as well.
Google knows about you… a lot actually. Every time you interact with any of the Google services (and there are many), while logged into your account, your actions are saved in a gigantic database. Before you freak out and phrases like “big brother” and “conspiracy theory” start popping into your head, think of why is Google collecting all this information. To serve you better.
The more they know about you, your interests, where you go, and how many people you are in touch with, the better ads they can serve you. After all, Google is a business whose primary revenue stream is advertising. The more relevant the ads are to you, the happier the advertisers, the more money Google makes. Win-win from their perspective.
Plus, you act in the same manner in your personal life. The more you know about someone, the better the relationship between the two of you. After all, your best friends are the ones who know the most about you (that is what gives them the title “best”). So no need to worry, Google trying to collect as much information about you as they can is not a weird and obtrusive action (although it seems like that at first). They want to get to know you better so they can serve you better.
How much Google actually knows about you? In reality, noone really knows (or is willing to share with the public), but you can find out a lot, if you only know where to look.
19 months ago
And, if you are European, you get to ask Google to delete all your data from their index come May (GDPR).
Well, certainly I knew that Google, Apple, Facebook, and Microsoft were key players in helping to build a United Surveillance States, but now Amazon is in on it, too.
19 months ago
Yes,they are watching us.They have all our information ,because we are totally dependent on apps and websites which are present and controlled by google.Now in this market data and in formations are more costlier than gold and diamond.
19 months ago