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COVERAGE
Aug 4, 2020
10 Essential Steps To Build a SaaS MVP
With a 9% CAGR, the global market for SaaS products is estimated to be worth $60.36 billion. With established giants like Microsoft and thousands of new SaaS startups emerging every year, it’s hard to get a SaaS product noticed and accepted well by customers.
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Jul 30, 2020
Currnt Helping B2B Marketers Make Informed Decisions from a Distance
Currnt is looking to help B2B marketers sort through COVID 19. The on-demand marketing intelligence startup provides a virtual market research toolkit. And they recently launched SmartGroups, a virtual focus group tool.
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MARKET RESOURCES
May 23, 2020
COVID-19 Impact on Global Supply Chains
May 15, 2020
3 Ways Independent Consultants are Fighting COVID-19

STUDIES
Oct 1, 2020
Case Study: Johnson & Johnson
On Demand Custom Research Saves The Day At J&J
J&Js pharmaceutical arm Janssen Supply Chain hired Currnt for a custom research project. J&J's pharmaceutical arm Janssen Supply Chain had an urgent custom research project and needed to understand key considerations for the future of pharmaceutical manufacturing.
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Aug 25, 2020
Case Study: Schneider Electric
Affordably Speeding Up Time-to-Market with Rapid Market Insights
Schneider-Electric wanted to close some knowledge gaps and gain a deeper understanding of Healthcare customer needs related to safety management and compliance considerations.
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REPORTS
- Business
The Global Work-from-Home Experience
This SmartGroup™ of thought leaders is dedicated to exploring and understanding the biggest trends, latest tools and best practices of how to stay connected and remain successful while working from home. Discussing THEME #8: As businesses reopen, how should work-from-home be balanced with work-from-office?
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- CPG
- Marketing
Innovative Marketing Strategies Applied in CPG Due To The Pandemic
SmartGroup™: CPG Marketing, Digital Trends and Innovation in Today's Reality. This expert panel of thought leaders is exploring and understanding the biggest and latest digital trends, innovations, techniques and strategies that make for a competitive advantage in CPG. A new theme every two weeks.
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- Marketing
- Business
Why Diversity Marketing is Good for Business
In today's world we believe Diversity Marketing is important. Diversity marketing is about approaching your market with an inclusive brand and communication strategy. A few insights and tips from our CEO Tom O'Malley.
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- Business
- Marketing
Envisioning the Future State of Product Management
Automation tools continue to evolve in areas like monitoring user actions, generating market insights, etc. This article explores how product managers (PMs) can leverage automation and other emerging tech trends to streamline workflows and focus on human-touch decisions.
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PODCASTS
PODCAST
Latest Knowledge Networking Trends: An Interview with Tom O'Malley, CEO of Currnt
What are the latest Knowledge Networking trends and how can one stay fresh and relevant in today's business world.
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PODCAST
Virtual Leadership & The Importance of Empathy
Tom O’Malley, CEO of Currnt, joins Eric Dye at Enterprise Radio to discuss how one can keep relevant in today's challenging time of the pandemic.
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& VIDEOS
Qualitative Market Intelligence. Introducing Currnt SmartGroup™
An AI enabled platform that inspires thinking to know and grow your customers. Learn more about this Qualitative Market Intelligence platform.
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3 Ways Companies Are Leveraging the Voice of Their Market to Fight COVID-19
COVID-19: Companies are moving from REACT to RECOVER. Here are three ways companies are recovering with the Voice-of-Market.
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