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Press & Market
Insights

Learn how we help professionals and organizations to gain quick and important market insights
PRESS
COVERAGE
Aug 4, 2020
10 Essential Steps To Build a SaaS MVP
With a 9% CAGR, the global market for SaaS products is estimated to be worth $60.36 billion. With established giants like Microsoft and thousands of new SaaS startups emerging every year, it’s hard to get a SaaS product noticed and accepted well by customers.
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Jul 30, 2020
Currnt Helping B2B Marketers Make Informed Decisions from a Distance
Currnt is looking to help B2B marketers sort through COVID 19. The on-demand marketing intelligence startup provides a virtual market research toolkit. And they recently launched SmartGroups, a virtual focus group tool.
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Jul 6, 2020
Coronado Co. Helps Organizations Stay Current, Relevant
Coronado-based startup Currnt is an on-demand marketing intelligence startup which uses artificial intelligence technology to source expert panels and advisory boards for Fortune 500 companies.
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Oct 7, 2020
Meet The Disruptors: The Three Things You Need To Shake Up Your Industry
A Conversation with Tom O’Malley from Currnt on the ability to engage with groups of a company’s target market with a single fully managed virtual experience to enable quicker access to Voice-of-Market (VOM), and create thought leadership.
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Nov 19, 2020
“Never Give It Away”
Never give it away. Once you give your product away, you will never be able to charge for it. A free pilot means the customer won’t value it and then the pilot invariably fails. Interview Tom O’Malley, founder and CEO of Currnt.
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Dec 23, 2020
“Work Like an Immigrant”
An interview with Tom O'Malley on why companies really struggle with knowing what’s coming next, tips and solutions, and the meaning of "Work like an immigrant".
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COVID-19
MARKET RESOURCES
May 23, 2020
COVID-19 Impact on Global Supply Chains
May 15, 2020
3 Ways Independent Consultants are Fighting COVID-19
CASE
STUDIES
Oct 1, 2020
Case Study: Johnson & Johnson
On Demand Custom Research Saves The Day At J&J
J&Js pharmaceutical arm Janssen Supply Chain hired Currnt for a custom research project. J&J's pharmaceutical arm Janssen Supply Chain had an urgent custom research project and needed to understand key considerations for the future of pharmaceutical manufacturing.
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Aug 25, 2020
Case Study: Schneider Electric
Affordably Speeding Up Time-to-Market with Rapid Market Insights
Schneider-Electric wanted to close some knowledge gaps and gain a deeper understanding of Healthcare customer needs related to safety management and compliance considerations.
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Jan 6, 2021
Case Study: A Multinational CPG Company
Speeding up Innovation for E-commerce
Currnt’s DesignSprint™, helped a multinational CPG company to identify and align winning e-commerce capabilities and accelerate their innovation.
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Dec 22, 2020
Case Study: A Multinational CPG Company
Uncovering Innovative Solutions for Smart Packaging
Currnt’s DesignSprint™, enabled fresh thinking, vetting and validation to identify most promising market opportunities and generated new product concepts for smart packaging.
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Aug 1, 2020
Case Study: Deloitte
3-D Printing In Healthcare - Better, Faster, More Affordable Expert Insights
Deloitte’s client, a Fortune 500 American health care company, wanted to determine the best business model for entering the 3D printing market for orthopedic joint replacements.
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Dec 22, 2020
Case Study: P&G
Rapid Research For Product Design & Manufacturing for Women’s Comfort
Currnt’s DesignSprint™, enabled rapid problem solving, vetting and validation to redesign and introduce new qualities to absorbent pads for women experiencing incontinence.
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Feb 12, 2021
Case Study: SPRINKLR
Driving Growth for Demand Gen and Voice of Market
Currnt’s Knowledgestream™, helps Sprinklr, the world's leading Customer Experience Management platform to drive Voice of Market together with new lead and content generation.
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Jan 1, 1970
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MARKET INSIGHT
REPORTS
  • Business
The Global Work-from-Home Experience
This SmartGroup™ of thought leaders is dedicated to exploring and understanding the biggest trends, latest tools and best practices of how to stay connected and remain successful while working from home. Discussing THEME #8: As businesses reopen, how should work-from-home be balanced with work-from-office?
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  • CPG
  • Marketing
Innovative Marketing Strategies Applied in CPG Due To The Pandemic
SmartGroup™: CPG Marketing, Digital Trends and Innovation in Today's Reality. This expert panel of thought leaders is exploring and understanding the biggest and latest digital trends, innovations, techniques and strategies that make for a competitive advantage in CPG. A new theme every two weeks.
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  • Innovation
  • Healthcare
Top Health Trends 2021
SmartGroup™ Innovation Programs Transforming the Future of Hospitals. This group of hospital and healthcare industry experts discussed the top healthcare trends to look forward to in 2021.
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  • Innovation
  • Manufacturing
Top 5 Predictions for Industrial Manufacturing in 2021
This group of Industrial Manufacturing experts discussed top predictions for Industrial Manufacturing in 2021. SmartGroup™: A New Future Of Innovation And Efficiency For Industrial Manufacturing.
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  • Healthcare
  • Marketing
The Future Role of a Government in a Pandemic
SmartGroup™ Imminent Disruptions Impacting Healthcare Marketing. This group of healthcare industry and marketing experts discussed the topic of how big of a role government should take if another pandemic or global issue would arise.
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  • Healthcare
  • Marketing
Achieving High Touch in an Era of High Tech
SmartGroup™: Innovation Programs Transforming the Future of Hospitals. This expert panel of thought leaders in Healthcare are exploring and understanding the latest trends, challenges and customer engagement practices transforming the healthcare marketing landscape and discussed the trending topic Telehealth.
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  • Manufacturing
How AI, Machine Learning, And IoT Can Reinvent the Manufacturing Industry - 5 Trends
This group of Industrial Manufacturing experts discussed how AI, Machine Learning and IoT can reinvent the Manufacturing Industry. SmartGroup™: A New Future Of Innovation And Efficiency For Industrial Manufacturing.
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  • Technology
  • Marketing
Steps Product Management And Product Marketing Should Take To Ensure Growth During & After The COVD-19 Crisis
A mixed group of Tech Industry experts discovered growth tactics during and after the pandemic. SmartGroup™: Top Trends for Product Management and Product Marketing in B2B Technology.
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  • Technology
  • Retail & E-Commerce
  • Innovation
Solutions That Can Increase Product Innovation Processes
A diverse group of Tech Enterprise, Media and E-Commerce experts discovered solutions to increase product innovation processes. SmartGroup™: Driving Innovation in Product Development.
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BLOG
  • Marketing
  • Business
Why Diversity Marketing is Good for Business
In today's world we believe Diversity Marketing is important. Diversity marketing is about approaching your market with an inclusive brand and communication strategy. A few insights and tips from our CEO Tom O'Malley.
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  • Business
  • Marketing
Envisioning the Future State of Product Management
Automation tools continue to evolve in areas like monitoring user actions, generating market insights, etc. This article explores how product managers (PMs) can leverage automation and other emerging tech trends to streamline workflows and focus on human-touch decisions.
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The Always-On Learning Culture: Keeping Pace with Future of Work Demand
As the world of work rapidly changes, it's more important than ever for employees to be able to continually learn and develop new skills. Here's how you can help your team stay ahead of the curve.
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Leveraging Virtual Advisory Boards to Drive Sustained Product Market Fit
How can virtual advisory boards help a company identify its customers' needs and provide ongoing feedback on new product functionality? Find out here.​​
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Uncovering Voice of Customer Insights with Research Learning Tools
Learn about the different research learning tools (RLTs) used to capture customer insights and how businesses can apply best practices to get the most out of them.
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Assessment of Traditional Research Learning Tools - Opportunities for Change
Find out the top value drivers for why companies embrace research learning tools and learn about the emerging trends and technologies to help facilitate better market research.
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What Hot Trends are Occurring with Research Learning Tools
Find the latest trends in how product leaders are looking to capture the voice of the customer. A new generation of research learning tools is on the horizon, and with it, the demand for better technology.
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How to Choose the Right Research Learning Tool for Your Business
This post discusses the key differentiators and barriers that exist in the research learning tool selection process, including who is involved and what their decision-making process looks like.
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FEATURED
PODCASTS
PODCAST
Latest Knowledge Networking Trends: An Interview with Tom O'Malley, CEO of Currnt
What are the latest Knowledge Networking trends and how can one stay fresh and relevant in today's business world.
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PODCAST
Virtual Leadership & The Importance of Empathy
Tom O’Malley, CEO of Currnt, joins Eric Dye at Enterprise Radio to discuss how one can keep relevant in today's challenging time of the pandemic.
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PODCAST
Season Finale: Recap of all 9 Episodes
In this finale it's just Jonathan and Tom talking about the nine episodes of this season and dropping some random non sequiturs.
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PODCAST
S4 EP9: Has Technology Killed Creativity?
Jonathan and Tom talk to Madison Avenue advertising luminary, Lynn Power, the last CEO of J. Walter Thompson and the co-founder of HMS Beagle.
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BRAND ASSETS
& VIDEOS
Qualitative Market Intelligence. Introducing Currnt SmartGroup™
An AI enabled platform that inspires thinking to know and grow your customers. Learn more about this Qualitative Market Intelligence platform.
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3 Ways Companies Are Leveraging the Voice of Their Market to Fight COVID-19
COVID-19: Companies are moving from REACT to RECOVER. Here are three ways companies are recovering with the Voice-of-Market.
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