Fake news: how the Blue Monday got real

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1462 views

Blue Monday was a viral marketing ads created by a travel agency to push people to buy travels. There was no scientific theory behind this. However the third Monday of January is now officially known as the gloomiest day of the year. Even police confirms that they are expecting more crime. Weather conditions, finance situation after the Christmas holidays, failing new year resolutions are the main issues.
Again, everything started with a fake news with no scientific study behind but at the end someone started to believe about it. Something real is somehow behind this.
Which is your idea about this? I am aware this was just a marketing campaign but really well done and viral.

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Viral Marketing
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Paolo Beffagnotti
75 months ago

14 answers

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6 months ago
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This is a very successful case of viral marketing, although it has no scientific basis, it has tapped into human emotions and created an idea slope unblocked 76 that is accepted by society.

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David Wilson
2 months ago
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It’s fascinating how a viral marketing campaign can turn into something that feels real, just like the story behind Blue Monday. The concept was originally created as a marketing ad by a travel agency to boost bookings, but now, despite having no scientific basis, it's become ingrained in our culture. It's much like how indoor signs with engaging titles or custom wall murals can influence perceptions and behaviors in physical spaces. A catchy title or visual can plant the idea in people’s minds, making them believe in something they didn’t before.
Though it started as a piece of fake news, it demonstrates how perceptions can shift based on the power of marketing. It's no different from how custom stickers in Toronto can be used to reinforce a message or brand—repetition and visibility lead people to believe in it. Just as with the wallpaper murals in Toronto that visually transform a space, Blue Monday has somehow transformed into a cultural norm, despite its lack of scientific backing. It serves as a reminder of how powerful strategic marketing can be, especially when paired with the psychology of human behavior.
So, while it’s rooted in fake news, it’s a testament to the impact of viral marketing and how it can shape our reality, just like the way a well-placed indoor sign or wall mural can influence how we feel or think about a space.



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devid johan
8 days ago

Have some input?