When you ask, "Why is the industry continuously not learning its previous hard lessons and behind the ball on what is the 2nd wave of the revolution that shook the industry in the first place?" which industry? Which issues? What were the previous lessons not learned, and why does the industry need to solve them, rather than others?
There are in fact companies using blockchain to solve complex rights management issues. For example, Mediachain, recently acquired by Spotify, solves attribution using blockchain. I expect there are many others.
One could take the Digital Object Identifier System, which has a very clearly defined specification for digital object rights management, and use blockchain to build a solution.

In 1940, Richard and Maurice McDonald launched California's first McDonald's restaurant. This marked the beginning of the global restaurant franchise that would be known as McDonald's.

McDVOICE

In order to hear from customers about their experiences, a fast-food restaurant created the DQFanSurvey online survey.
DQFanFeedback.com 

The network, which has its main office in Georgia, runs more than 1,700 company-owned and franchised outlets in 26 countries. They hope to keep developing. Churchschickensurvey.com

JackListens.com The fast-food restaurant brand Jack in the Box has been based in San Diego since its establishment in 1951. <a href="https://jacklistensx.shop/"> Click here JackListens.com </a>

The MCDVoice survey is an online customer satisfaction survey conducted by McDonald's. It's designed to gather feedback from customers about their dining experience at McDonald's restaurants. 

Finally, the goal of the JackListens Survey is to shape the future of dining at Jack in the Box, not only to hear your opinions. Your opinion counts.
JackListens

If you had federal student loans previously serviced by MyFedLoan (FedLoan Servicing), you should have received communication about the transfer to a new loan servicer and how to manage your loans going forward.