Enterprise Professional Services marketing executive. Client-focused, principles-first marketer with B2B enterprise experience in Managed Services & IT Security, and open source software. B2C experience in the music and publishing industries.
Marketing is due a reset. Tactics are confused for strategy, performance trumps brand, and we forget that we’re communicating with humans, not data in an attribution report. Storytelling and narrative will always win (always). << I wrote that long before "strategic narrative" became a trend.
As a traveled Australian and proud U.S. LPR, I bring a global outlook to growing businesses and brands. And as a 2x founder, I get the startup hustle.