Collapse
Robert Collings

Robert Collings

Marketing Director at ZAG Technical Services

Joined 01/29/2015

Summary

Enterprise Professional Services marketing executive. Client-focused, principles-first marketer with B2B enterprise experience in Managed Services & IT Security, and open source software. B2C experience in the music and publishing industries.

Marketing is due a reset. Tactics are confused for strategy, performance trumps brand, and we forget that we’re communicating with humans, not data in an attribution report. Storytelling and narrative will always win (always). << I wrote that long before "strategic narrative" became a trend.

As a traveled Australian and proud U.S. LPR, I bring a global outlook to growing businesses and brands. And as a 2x founder, I get the startup hustle.

tl;dr marketing by day. IRL ... family, tunes, words, food, drink, travel ✈️
Rewards expand_more

Rewards

0

0

0

0

Level: LEVEL 02 (12mo pts: 39 pts)

Rating: 4.00/5 stars (1 rating)

Lifetime points: 54 pts

Experience expand_more
Experience
Marketing Director at Tiny Technologies
Follow back expand_more

Followed by 0

No followers yet.

Activities expand_more

Activities


View More
expand_more
expand_less
Hide
group 0Follower(s)
add
Start a Talk
Panel
The Future of Thought Leadership Content
96% of B2B buyers want more voice-of-customer content from thought-leaders like themselves. We'd like to explore the trends, challenges, opportunities, technologies, personalized strategies defining the future of content thought-leadership.

Add at least 3 tags
Your tags