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02 Nov 2017
Answered a question on OpenForum: "Cryptocurrency"
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28 Oct 2017
Answered a question on OpenForum: "Blockchain for New Media, Content Rights and Creators"
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Summary
Enterprise Professional Services marketing executive. Client-focused, principles-first marketer with B2B enterprise experience in Managed Services & IT Security, and open source software. B2C experience in the music and publishing industries.
Marketing is due a reset. Tactics are confused for strategy, performance trumps brand, and we forget that we’re communicating with humans, not data in an attribution report. Storytelling and narrative will always win (always). << I wrote that long before "strategic narrative" became a trend.
As a traveled Australian and proud U.S. LPR, I bring a global outlook to growing businesses and brands. And as a 2x founder, I get the startup hustle.
tl;dr marketing by day. IRL ... family, tunes, words, food, drink, travel ✈️
Marketing is due a reset. Tactics are confused for strategy, performance trumps brand, and we forget that we’re communicating with humans, not data in an attribution report. Storytelling and narrative will always win (always). << I wrote that long before "strategic narrative" became a trend.
As a traveled Australian and proud U.S. LPR, I bring a global outlook to growing businesses and brands. And as a 2x founder, I get the startup hustle.
tl;dr marketing by day. IRL ... family, tunes, words, food, drink, travel ✈️
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Level: LEVEL 02 (12mo pts: 39 pts)
Rating: 4.00/5 stars (1 rating)
Lifetime points: 54 pts
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Marketing Director at Tiny Technologies
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The Future of Thought Leadership Content
96% of B2B buyers want more voice-of-customer content from thought-leaders like themselves. We'd like to explore the trends, challenges, opportunities, technologies, personalized strategies defining the future of content thought-leadership.
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Robert Collings
Marketing Director at ZAG Technical Services
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