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Paolo Beffagnotti
Paolo Beffagnotti
Brand Protection Digital Manager
Turin Area, Italy


  • Focus: Contributions are valued by peers
  • Accountability: Thoroughly contributes in all areas
  • Sense of Urgency: Consistently responds in a timely fashion
  • Team: Frequently supports and responds to peers
info

Awards earned:

16

12

5

3

Level: LEVEL 06

12 month points: 13834 ptsView details

Total points: 22326 pts

skills
technology 589
Digital 496
Market 411
Security 301
Marketing 277
Online 272
Blockchain 254
brand 242
Strategy 220
Social Media 207
Management 199
Facebook 155
Challenges 154
Communication 137
Analytics 105
Leadership 101
Supply Chain 97
Budget 77
Machine Learning 76
Protection 62
Sport 53
Travel 46
Artificial Intelligence 43
Consulting 33
Cyber-security 24
Cybercrime 23
Brand Protection 18
Motivated 12
Crypto Currencies 11
Talented 5
Healthcare Information Technology 5
Direct to Consumer 5
Meditation 5
Team Building
Mindfulness Meditation
B2B eCommerce
Search Engine Optimization (SEO)
KPI implementation
PROFILE

Summary

Highly motivated, talented and result orientated digital specialist with eager approach to new challenges. Creative team player with excellent communication and interpersonal skills.
Specialties: digital brand protection, online research, cybercrime, market research, web analytics, sport services.
https://www.linkedin.com/in/paolo-beffagnotti-599a0213/

Experience

Brand Protection Digital Manager

Nike

June 2017 - Present

Perform market surveys and identify areas vulnerable to intellectual property rights.
Preparation of case reports covering investigative details and findings as well as identifying control weaknesses with recommended solutions.
Maintain communications with Brand Protection Team and external vendor regarding ongoing case work.
Coordinate investigative efforts with Private Investigative Groups and Local Law Enforcement.
Develop internal training to the Brand Protection Team.
Manage and develop various internal and external software tools.

Brand Protection Digital Specialist

Nike

February 2011 - May 2017

Development and implementation of online protection and Intellectual Property Rights strategies for Nike’s brands. Monitoring, closing down and managing law enforcement cases against counterfeiters and traders offering infringing branded products. Analysis of online brand protection trends and development of new technologies in the fight against counterfeits in market and online. Preparing studies and methodology to create consistency across the monitoring strategy.

Member of the managing board, events coordinator and website manager

Vol.A.

February 2007 - Present

Italian Volunteers Association

ACTIVITY