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Brand Protection Digital Manager
Location:
Awards earned:
1
2
9
14
Level: LEVEL 06
12 month points: 10438 pts
Total points: 10465 pts
- Focus: Contributions are valued by peers
- Accountability: Thoroughly contributes in all areas
- Sense of Urgency: Consistently responds in a timely fashion
- Team: Frequently supports and responds to peers
Summary
Highly motivated, talented and result orientated digital specialist with eager approach to new challenges. Creative team player with excellent communication and interpersonal skills.Specialties: digital brand protection, online research, cybercrime, market research, web analytics, sport services.
https://www.linkedin.com/in/paolo-beffagnotti-599a0213/
Experience
Brand Protection Digital Manager
Nike
June 2017 - Present
Perform market surveys and identify areas vulnerable to intellectual property rights.
Preparation of case reports covering investigative details and findings as well as identifying control weaknesses with recommended solutions.
Maintain communications with Brand Protection Team and external vendor regarding ongoing case work.
Coordinate investigative efforts with Private Investigative Groups and Local Law Enforcement.
Develop internal training to the Brand Protection Team.
Manage and develop various internal and external software tools.
Brand Protection Digital Specialist
Nike
February 2011 - May 2017
Development and implementation of online protection and Intellectual Property Rights strategies for Nike’s brands. Monitoring, closing down and managing law enforcement cases against counterfeiters and traders offering infringing branded products. Analysis of online brand protection trends and development of new technologies in the fight against counterfeits in market and online. Preparing studies and methodology to create consistency across the monitoring strategy.
Member of the managing board, events coordinator and website manager
Vol.A.
February 2007 - Present
Italian Volunteers Association
Total Points: 10465
Earned By
Selected by sponsor:
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3378
1995
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