Paolo Beffagnotti
Brand Protection Digital Manager

  • Focus: Contributions are valued by peers
  • Accountability: Thoroughly contributes in all areas
  • Sense of Urgency: Consistently responds in a timely fashion
  • Team: Frequently supports and responds to peers

Awards earned:





Level: LEVEL 06

12 month points: 16560 ptsView details

Total points: 17611 pts

technology 506
Digital 409
Market 339
Security 270
Blockchain 246
Online 189
Strategy 182
brand 155
Management 144
Challenges 136
Communication 126
Social Media 120
Supply Chain 89
Leadership 81
Machine Learning 74
Budget 58
Protection 56
Analytics 54
Sport 52
Artificial Intelligence 32
Cyber-security 24
Cybercrime 23
Consulting 23
Brand Protection 18
Motivated 11
Crypto Currencies 11
Talented 5
Healthcare Information Technology 5
Direct to Consumer 5
Meditation 3
Team Building
PLM (Product Lifecycle Management)
Application Lifecycle Management
Mindfulness Meditation
B2B eCommerce


Highly motivated, talented and result orientated digital specialist with eager approach to new challenges. Creative team player with excellent communication and interpersonal skills.
Specialties: digital brand protection, online research, cybercrime, market research, web analytics, sport services.


Brand Protection Digital Manager


June 2017 - Present

Perform market surveys and identify areas vulnerable to intellectual property rights.
Preparation of case reports covering investigative details and findings as well as identifying control weaknesses with recommended solutions.
Maintain communications with Brand Protection Team and external vendor regarding ongoing case work.
Coordinate investigative efforts with Private Investigative Groups and Local Law Enforcement.
Develop internal training to the Brand Protection Team.
Manage and develop various internal and external software tools.

Brand Protection Digital Specialist


February 2011 - May 2017

Development and implementation of online protection and Intellectual Property Rights strategies for Nike’s brands. Monitoring, closing down and managing law enforcement cases against counterfeiters and traders offering infringing branded products. Analysis of online brand protection trends and development of new technologies in the fight against counterfeits in market and online. Preparing studies and methodology to create consistency across the monitoring strategy.

Member of the managing board, events coordinator and website manager


February 2007 - Present

Italian Volunteers Association