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Paolo Beffagnotti
Paolo Beffagnotti
Brand Protection Digital Manager
Turin Area, Italy

  • Focus: Contributions are valued by peers
  • Accountability: Thoroughly contributes in all areas
  • Sense of Urgency: Consistently responds in a timely fashion
  • Team: Frequently supports and responds to peers
info

Awards earned:

16

12

5

3

Level: LEVEL 06

12 month points: 17481 ptsView details

Total points: 21769 pts

skills
Digital 163
technology 158
Market 116
Social Media 115
Online 114
Strategy 81
Communication 76
Challenges 76
Marketing 76
brand 67
Analytics 64
Facebook 54
Management 42
Blockchain 36
Security 35
Travel 30
Leadership 27
Budget 24
Machine Learning 21
Supply Chain 16
Sport 15
Artificial Intelligence 11
Cybercrime 8
Consulting 6
Direct to Consumer 2
Protection 1
Motivated
Talented
Cyber-security
Team Building
Healthcare Information Technology
Crypto Currencies
Brand Protection
Meditation
Mindfulness Meditation
B2B eCommerce
Search Engine Optimization (SEO)
KPI implementation
PROFILE

Summary

Highly motivated, talented and result orientated digital specialist with eager approach to new challenges. Creative team player with excellent communication and interpersonal skills.
Specialties: digital brand protection, online research, cybercrime, market research, web analytics, sport services.
https://www.linkedin.com/in/paolo-beffagnotti-599a0213/

Experience

Brand Protection Digital Manager

Nike

June 2017 - Present

Perform market surveys and identify areas vulnerable to intellectual property rights.
Preparation of case reports covering investigative details and findings as well as identifying control weaknesses with recommended solutions.
Maintain communications with Brand Protection Team and external vendor regarding ongoing case work.
Coordinate investigative efforts with Private Investigative Groups and Local Law Enforcement.
Develop internal training to the Brand Protection Team.
Manage and develop various internal and external software tools.

Brand Protection Digital Specialist

Nike

February 2011 - May 2017

Development and implementation of online protection and Intellectual Property Rights strategies for Nike’s brands. Monitoring, closing down and managing law enforcement cases against counterfeiters and traders offering infringing branded products. Analysis of online brand protection trends and development of new technologies in the fight against counterfeits in market and online. Preparing studies and methodology to create consistency across the monitoring strategy.

Member of the managing board, events coordinator and website manager

Vol.A.

February 2007 - Present

Italian Volunteers Association

ACTIVITY