Paolo Beffagnotti
Brand Protection Digital Manager

  • Focus: Contributions are valued by peers
  • Accountability: Thoroughly contributes in all areas
  • Sense of Urgency: Consistently responds in a timely fashion
  • Team: Frequently supports and responds to peers


Awards earned:





Level: LEVEL 06

12 month points: 14684 ptsView details

Total points: 14845 pts

Digital 355
Market 300
Security 239
Blockchain 183
Online 177
Challenges 130
brand 120
Communication 104
Machine Learning 67
Leadership 57
Sport 49
Analytics 47
Protection 44
Cybercrime 23
Cyber-security 18
Artificial Intelligence 18
Motivated 8
Talented 4
Team Building


Highly motivated, talented and result orientated digital specialist with eager approach to new challenges. Creative team player with excellent communication and interpersonal skills.
Specialties: digital brand protection, online research, cybercrime, market research, web analytics, sport services.


Brand Protection Digital Manager


June 2017 - Present

Perform market surveys and identify areas vulnerable to intellectual property rights.
Preparation of case reports covering investigative details and findings as well as identifying control weaknesses with recommended solutions.
Maintain communications with Brand Protection Team and external vendor regarding ongoing case work.
Coordinate investigative efforts with Private Investigative Groups and Local Law Enforcement.
Develop internal training to the Brand Protection Team.
Manage and develop various internal and external software tools.

Brand Protection Digital Specialist


February 2011 - May 2017

Development and implementation of online protection and Intellectual Property Rights strategies for Nike’s brands. Monitoring, closing down and managing law enforcement cases against counterfeiters and traders offering infringing branded products. Analysis of online brand protection trends and development of new technologies in the fight against counterfeits in market and online. Preparing studies and methodology to create consistency across the monitoring strategy.

Member of the managing board, events coordinator and website manager


February 2007 - Present

Italian Volunteers Association

  • May 2018 - Nov 2018

    Participated on a KnowledgeStream™: "Exploring the Relationship Between PLM & ALM for Software-enabled Products"

    Product Lifecycle Management
    Product Development
    Project Management
    PLM Tools
    ALM software and solutions
  • Sep 2018 - Oct 2018

    Participated on a KnowledgeStream™: "Multi-Modal Tools and Artificial Intelligence for Capturing Consumer Interaction"

    Consumer Products
    Customer Insight
    Consumer Behaviour
    Ethnographic Research
    Audio Processing
    Video Analytics
    Consumer Privacy
  • May 2018 - Aug 2018

    Participated on a KnowledgeStream™: "The Ideal Product Website User Experience"

    User Interface Design
    User Experience
    Website Development
    Website Marketing
    Web Design
    Web Usability
    Web User Journey
    Online Experience
  • Apr 2018 - Jul 2018

    Participated on a KnowledgeStream™: "Developing Intuitive Ways for Collective Learning Across Project Teams"

    Project Management
    Project Portfolio Management
    Project Coordination
    Project Information Management
    Project Information Systems
    PLM Strategy
    PLM Tools
  • Feb 2018 - Mar 2018

    Participated on a KnowledgeStream™: "Exploring the Use Cases of IoT Edge Computing"

  • Oct 2017 - Dec 2018

    Participated on a KnowledgeStream™: "The Future of Cyber Security in Transforming Businesses"

    Cloud Security
    Cyber Security
    Cloud Transformation
    Computer Security