Paolo Beffagnotti

Paolo Beffagnotti

Brand Protection Digital Manager

location_on Turin Area, Italy

Brand Protection Digital Manager at Nike

Brand Protection Digital Specialist at Nike

Awards Earned:






Level: LEVEL 05 (12mo pts: 4732 pts)

Rating: 4.82/5 stars (3383 ratings)

Lifetime points: 27100 pts View details

Thought Leadership:

% performance based on average of all engagements

Selected: % of applied


Recognized: Contributions valued by peers


Peer Support: Percentile of active participants




Highly motivated, talented and result orientated digital specialist with eager approach to new challenges. Creative team player with excellent communication and interpersonal skills.
Specialties: digital brand protection, online research, cybercrime, market research, web analytics, sport services.


Brand Protection Digital Manager


June 2017 - Present

Perform market surveys and identify areas vulnerable to intellectual property rights.
Preparation of case reports covering investigative details and findings as well as identifying control weaknesses with recommended solutions.
Maintain communications with Brand Protection Team and external vendor regarding ongoing case work.
Coordinate investigative efforts with Private Investigative Groups and Local Law Enforcement.
Develop internal training to the Brand Protection Team.
Manage and develop various internal and external software tools.

Brand Protection Digital Specialist


February 2011 - May 2017

Development and implementation of online protection and Intellectual Property Rights strategies for Nike’s brands. Monitoring, closing down and managing law enforcement cases against counterfeiters and traders offering infringing branded products. Analysis of online brand protection trends and development of new technologies in the fight against counterfeits in market and online. Preparing studies and methodology to create consistency across the monitoring strategy.


technology 632
Security 428
Market 390
Digital 377
Online 302
Blockchain 283
Strategy 233
Social Media 217
brand 185
Challenges 178
Marketing 177
Management 159
Facebook 155
Communication 152
Supply Chain 117
Leadership 99
Analytics 93
Budget 78
Machine Learning 68
Protection 58
Artificial Intelligence 52
Travel 52
Sport 51
Consulting 37
Cyber-security 24
Cybercrime 23
Motivated 20
Crypto Currencies 11
Talented 7
Direct to Consumer 7
Healthcare Information Technology 5
Brand Protection 3
Meditation 3
Team Building
Mindfulness Meditation
B2B eCommerce
Search Engine Optimization (SEO)
KPI implementation