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Paolo Beffagnotti
Paolo Beffagnotti

Brand Protection Digital Manager

Turin Area, Italy

  • Focus: Contributions are valued by peers
  • Accountability: Thoroughly contributes in all areas
  • Sense of Urgency: Consistently responds in a timely fashion
  • Team: Frequently supports and responds to peers
info

Awards earned:

17

13

5

3

Rating: 4.85/5 stars (2632 ratings)

Level: LEVEL 06

12 month points: 8460 ptsView details

Lifetime points: 23243 pts

skills
technology 4295
Market 3295
Digital 2478
Online 2382
Management 2353
Marketing 2038
Strategy 1909
brand 1757
Challenges 1617
Security 1572
Analytics 1143
Communication 1072
Social Media 1042
Blockchain 994
Artificial Intelligence 987
Leadership 980
Facebook 807
Supply Chain 781
Machine Learning 765
Budget 615
Travel 545
Protection 521
Consulting 489
Motivated 276
Talented 263
Sport 213
Cybercrime 51
Meditation 49
Direct to Consumer 41
Team Building 36
Cyber-security 35
Brand Protection 35
Crypto Currencies 27
Healthcare Information Technology 5
Mindfulness Meditation 1
B2B eCommerce
Search Engine Optimization (SEO)
KPI implementation
PROFILE

Summary

Highly motivated, talented and result orientated digital specialist with eager approach to new challenges. Creative team player with excellent communication and interpersonal skills.
Specialties: digital brand protection, online research, cybercrime, market research, web analytics, sport services.
https://www.linkedin.com/in/paolo-beffagnotti-599a0213/

Experience

Brand Protection Digital Manager

Nike

June 2017 - Present

Perform market surveys and identify areas vulnerable to intellectual property rights.
Preparation of case reports covering investigative details and findings as well as identifying control weaknesses with recommended solutions.
Maintain communications with Brand Protection Team and external vendor regarding ongoing case work.
Coordinate investigative efforts with Private Investigative Groups and Local Law Enforcement.
Develop internal training to the Brand Protection Team.
Manage and develop various internal and external software tools.

Brand Protection Digital Specialist

Nike

February 2011 - May 2017

Development and implementation of online protection and Intellectual Property Rights strategies for Nike’s brands. Monitoring, closing down and managing law enforcement cases against counterfeiters and traders offering infringing branded products. Analysis of online brand protection trends and development of new technologies in the fight against counterfeits in market and online. Preparing studies and methodology to create consistency across the monitoring strategy.

Member of the managing board, events coordinator and website manager

Vol.A.

February 2007 - Present

Italian Volunteers Association

ACTIVITY

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Total Points: 23243

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465

9718

5995

6430

140

495

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