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Paolo Beffagnotti
Brand Protection Digital Manager
info

Location:

Awards earned:

1

2

9

14

Level: LEVEL 06

12 month points: 10438 pts

Total points: 10465 pts

  • Focus: Contributions are valued by peers
  • Accountability: Thoroughly contributes in all areas
  • Sense of Urgency: Consistently responds in a timely fashion
  • Team: Frequently supports and responds to peers
skills
Security 216
Online 146
Blockchain 144
Digital 139
Market 136
Communication 98
Challenges 96
Sport 48
brand 46
Protection 40
Machine Learning 40
Cybercrime 23
Analytics 20
Cyber-security 15
Artificial Intelligence 13
Motivated 7
Talented 3
PROFILE

Summary

Highly motivated, talented and result orientated digital specialist with eager approach to new challenges. Creative team player with excellent communication and interpersonal skills.
Specialties: digital brand protection, online research, cybercrime, market research, web analytics, sport services.
https://www.linkedin.com/in/paolo-beffagnotti-599a0213/

Experience

Brand Protection Digital Manager

Nike

June 2017 - Present

Perform market surveys and identify areas vulnerable to intellectual property rights.
Preparation of case reports covering investigative details and findings as well as identifying control weaknesses with recommended solutions.
Maintain communications with Brand Protection Team and external vendor regarding ongoing case work.
Coordinate investigative efforts with Private Investigative Groups and Local Law Enforcement.
Develop internal training to the Brand Protection Team.
Manage and develop various internal and external software tools.

Brand Protection Digital Specialist

Nike

February 2011 - May 2017

Development and implementation of online protection and Intellectual Property Rights strategies for Nike’s brands. Monitoring, closing down and managing law enforcement cases against counterfeiters and traders offering infringing branded products. Analysis of online brand protection trends and development of new technologies in the fight against counterfeits in market and online. Preparing studies and methodology to create consistency across the monitoring strategy.

Member of the managing board, events coordinator and website manager

Vol.A.

February 2007 - Present

Italian Volunteers Association

ACTIVITY
  • Participating on a KnowledgeStream™ on

    Consumer Products
    Customer Insight
    Consumer Behaviour
    Ethnographic Research
    Audio Processing
    Video Analytics
    Consumer Privacy

  • Participating on a KnowledgeStream™ on

    Consumer Products
    Customer Insight
    Consumer Behaviour
    Ethnographic Research
    Audio Processing
    Video Analytics
    Consumer Privacy

  • Participated on a KnowledgeStream™ on

    User Interface Design
    User Experience
    Website Development
    Website Marketing
    Web Design
    Web Usability
    Web User Journey
    Online Experience

  • Participated on a KnowledgeStream™ on

    Project Management
    Project Portfolio Management
    Project Coordination
    Project Information Management
    Project Information Systems
    PLM Strategy
    PLM Tools

  • Participating on a KnowledgeStream™ on

    E-commerce
    Retail
    Omni-channel
    Retail Commerce
    Mobile Commerce
    Web Commerce
    e-commerce strategy
    E-commerce Solutions

  • Participating on a KnowledgeStream™ on

    PLM
    ALM
    Product Lifecycle Management
    Product Development
    Project Management
    PLM Tools
    ALM software and solutions

  • Participating on a KnowledgeStream™ on

    PLM
    ALM
    Product Lifecycle Management
    Product Development
    Project Management
    PLM Tools
    ALM software and solutions

  • Participating on a KnowledgeStream™ on

    Blockchain Technology
    Blockchain
    Retail Supply Chain Management
    Supply Chain Optimization
    Retail Category Management
    Supply Chain Operations

  • Participating on a KnowledgeStream™ on

    Modernizing HR
    Workforce Development
    Sourcing strategy
    ERP
    ERP Implementations
    Human Resource Planning
    Freelancing
    Contingent Workforce
    Gigs

  • Participated on a KnowledgeStream™

  • Participating on a KnowledgeStream™ on

    B2B Marketing
    B2B Sales & Marketing
    Challenger Selling
    Strategic Sales
    B2B
    Influencer Marketing
    Customer Engagement
    Customer Engagement Strategy

  • Participating on a KnowledgeStream™ on

    Gig Economy
    Crowdsourcing
    Ecosystem Development
    Mobile Workforce Strategy
    Labor Economics
    Enterprise Architecture

  • Participating on a KnowledgeStream™ on

    Cloud Security
    Cyber-security
    Cyber Security
    Cloud Transformation
    Cybercrime
    Computer Security