Use of Artificial Intelligence
Agreed on interpersonal requirements of B2B, probably more than B2C. However, AI can help assist with this aspect of and can automatically integrate best practices (e.g. emotional intelligence, etc.). This warrants time investment in emerging solutions which not as sophisticated in comparison to future applications, can help companies start benefiting from AI personalization in B2B. Check out Versium as one example....
Ai could support B2C marketers to understand consumers by taking automated decision making and improve how to better engage with them. Having a better customization of the messages going beyond generic mass mail, create faster and smarter searches through big amount of data, improving security, etc.
AI for B2B Sales allows both the heart and the science of sales to operate at its full potential. AI for Sales can help sellers provide better insights to customers, be more relevant with messaging and timing, and replace not-selling activities with value-add selling activities. AI for B2B Sales will help sales leaders who are struggling with how to make good reps, great.
What is key to any AI initiative is great data -- here is some research that I thought the group would find interesting