I think product positioning is the most important.

People in North America are disgusted by bugs, we are also disgusted by foods other cultures eat in the world. And their cultures are often disgusted by our foods.

Realistically, our current generation won't adapt insect protein; some may, but the vast majority will not.

The solution is to begin teaching insect proteins in elementary schools, having children grow up with the idea that this is a normal protein source - nothing weird about it.

Personally, I am willing to consume cricket flour - and most other sources that are somewhat visually appealing. I have tried roasted insects, but the texture is something I can't get over; again, most likely due to my upbringing.

For insects, I think I am much more willing to consume it in snacks rather than other type of F&B. However, it is indeed depend on culturally driven habits.

I'm a vegetarian for environmental reasons, but would have no issues eating insects because they a vastly more efficient way of growing protein than raising animals or even many aquatic options. Also, while many people in the West would empathize at least to some extent with mammals like cows and pigs, and probably would not be able to slaughter an animal themselves, I know very few people who feel squeamish about swatting an insect (well, maybe they don't want to wipe the carcass off their hands, but they certainly don't empathize with the insect).

Given that many millennials base their decisions on more than just flavor and price, and are more likely to buy from brands that promote values they share, strategically talking about the environmental impact could help get over the "eww' factor.

Depending on local cultures, people has more or less psychological barriers to eat bugs. The idea to eat them may raise disgust, which maybe cannot become overcome. Other strategies, as for example, cultivating artificial meat may a promising alternative. Especially as people in western culture are already socialized to consume artificial content inside their food.

I have tried roasted crickets as a snack at a conference in Finland. It was actually much easier to get over the 'bug barrier' than what I thought. Taste was rather pleasant as well. They seemed very popular - people were keen to try. Participant profile was pretty close to mainstream business executives / consultants. I did not see or hear any negative comments.

I would not hesitate eating them again. Probably more as a snack - although processed into eg flour, protein mixes etc also sounds good a good option.

Yes I Would but maybe not all kain!