Marketing and branding yourself
What steps should I take to begin building a high-profile personal brand? My goal in doing so is to generate speaking engagements, consulting opportunities and entrepreneurial/partnership options.
At present, my industry profile is relatively low, but I do have some assets I can leverage:
- I am very well-connected in my field (health IT)
- I have extensive experience in digital marketing and content development.
- I am widely published and my writing has appeared in many high-value venues
I'd be grateful for any next steps you could suggest. I am quite capable of executing on a plan but seem to be too close to the problem to create a solid plan on my own.
Interesting and actual theme. Which is your brand? How do you see it? And others? Make it visual. Determine your unique value proposition, you mentioned an extensive experience in your area. Clarify your goals and the target, set priorities. Create an offline (promote your brand in person) and online (e.g. blog, website, Linkedin) network. Again you mentioned to be very well connected.
Are you looking to reinvent?
I ask because there are several retrospective and input seeking exercises that can help you find what is unique about you including what to do to implement your new or refreshed brand.
Reinvention doesn't necessarily mean doing something completely different.
Exercises such as a reflection of key strengths/talents, finding the connections outside your current career path that can creatively enhance your direction, look @ past vs today, etc.
Have you considered a reinvention coach? I've gone through the process for the same reason: too close to myself. I found it quite helpful. I'm still implementing what I learned.
Many state public college and universities offer credit and non credit courses to mid-career folks; for free.
The exceptions are usually for licensed professions like medicine, law, nursing, accounting, and engineering; etc. Degrees may even be obtained. Some restrictions may apply.
Check it out.
20 months ago