Vera Rulon
Currnt facilitator
Vera Rulon

Healthcare Transformer & Pioneer | Longevity & Aging Thought Leader | Patient & Caregiver Advocate

Greater New York City Area

  • Focus: Contributions are valued by peers
  • Accountability: Thoroughly contributes in all areas
  • Sense of Urgency: Consistently responds in a timely fashion
  • Team: Frequently supports and responds to peers

Awards earned:





Rating: 4.78/5 stars (307 ratings)

Level: LEVEL 03

12 month points: 893 ptsView details

Lifetime points: 4015 pts

Management 322
Strategy 208
Social Media 202
Healthcare 168
Marketing 162
Leadership 130
Training 102
Policy 97
Hospitals 60
Change Management 55
Clinical Trials 54
Data Analysis 53
Writing 47
Business Strategy 27
Pharmaceutical Industry 25
Business Development 21
Strategic Planning 12
Clinical Research 11
Public Relations 10
Informatics 9
Corporate Communications 8
Oncology 6
Healthcare IT 5
Public Speaking 4
Nonprofits 4
Program Management 3
Leadership Development 2
Organizational Development 2
Marketing Communications 2
Non-profits 1
Software Documentation 1
Event Planning
Strategic Communications
Arts Organizations
Healthcare Information Technology
Healthcare Management
Healthcare Information Technology (HIT)
U.S. Health Insurance Portability and Accountability Act (HIPAA)
Nonprofit Organizations


Starting with the belief that happiness starts with health, I have devoted myself to optimizing heath and healthcare delivery for all.

I am a creative and innovative healthcare strategist and thought leader with a keen interest in empowering providers, patients and caregivers to take charge of their health. This includes better communication between healthcare providers, payers, the life sciences, communities, and patients/caregivers; ensuring access to healthcare all over the world; and, importantly, the use of data and research to advance public health world-wide.

I’ve long strived to make a difference; to impact at least one person. As I progressed through life I have worked in diverse healthcare settings each providing insights that led me to focus my efforts on addressing aging. Working in hospitals, I learned about healthcare settings where people are most vulnerable. At Oxford Health Plans, we pioneered a new way to reimburse healthcare that put focus on quality outcomes. While at Pfizer, I was able to explore various topics in healthcare and science as featured blogger for Think Science Now and helped advance their Center of Excellence on Active and Healthy Aging creating a strategy and building the aging and technology workstream. It became clear to me that my reach would be more impactful outside of a large organization. I am also an artist.

My mission is to have an impact by transforming health and aging & learn to achieve balance and health in my own life as I age. In launching a consulting company, I achieve this by helping clients with creative strategies, making connections to build relationships & communities and using my art to spread the word.

My strengths
- Ability to advance an organization’s strategies
- Networking, fostering relationships
- Connecting science to real world applications

Specialties: patient advocacy, active & healthy aging, aging & tech, use of health info = outcomes, strategic communications, innovation, leadership


Chair Elect, Board of Directors

AHIMA Foundation

January 2015 - December 2017

Chair Elect of the AHIMA Foundation Board of Directors: ensuring sound health information through research, education, and leadership

Strategic Medical Communications, Chief of Staff/Medical Affairs, Global Trial Master File/Records Management

Pfizer Inc.

January 1999 - November 2016

Filled several different positions at Pfizer Inc including one of the leads for the Center of Excellence for Active and Healthy Aging work stream on Technology & Aging. Also held positions of Strategic Medical Communications, Chief of Staff for External Medical Affairs in the US, Global Lead for clinical trials master file management (implemented an electronic TMF).

Manager of Clinical Informatics

Oxford Health Plans

January 1993 - January 1999

Led a clinical analytics and audit team of doctors, nurses and health information management professionals. Created a clinical informatics team in support of Oxford's Specialty Management subsidiary that created a clinical team approach to healthcare with an episode of care payment methodology including a quality /value based reimbursement approach.

Council Member

GLG (Gerson Lehrman Group)

March 2017 - Present

Contracted consulting services

Knowledge Creator


February 2017 - Present

As a knowledge creator, I moderate and participate in advisory panels on topics including and relating to the elderly, aging, health information, personalization, and electronic medical records, helping advance creative solutions for sponsors/clients.

Founder and President

Tir Health Advisors LLC

April 2017 - Present

"Tir, for a healthy perspective"
Tir Health Advisors partners with organizations to promote healthy longevity by enhancing the quality of life at every age. In this new paradigm, patient engagement is paramount, giving people more control over their medical destiny.
We work with clients to identify unmet needs and opportunities in the aging population, develop initiatives to address them, and ensure that the patient’s voice is part of the solution. We also help clients navigate the complex healthcare landscape.

Senior Advisor Strategy

Personal Connected Health Alliance

May 2017 - Present

Currently, I'm helping design & implement a new business model that includes focused research & thought leadership in Blockchain, Aging & Technology, Digital Therapeutics, and Innovation Acceleration.
Previously, I helped create and continue to advance a strategy for PCHAlliance in 4 areas of aging & technology: health & wellness at all ages, healthy communities, extending independence, and caregiving/chronic disease management. A key accomplishment was an Aging & Technology workshop during HIMSS18 conference that showcased thought leaders and innovative solutions. It was standing room only.

Chief Content Officer

Proximity Health Solutions

February 2019 - Present

Proximity Health Solutions (PHS) leveraging community access to recruit, educate and enroll patients to help clients achieve clinical trial endpoint goals. I've delved into grass roots, local recruitment as I really do believe that a new and refreshed approach to engaging individuals where they live, educating them, will make a real difference for clinical trial effectiveness.