US to combat counterfeit and Pirated Goods
The White House has signed a Memorandum of Understanding on combating trafficking in counterfeit and pirated goods, https://www.whitehouse.gov/presidential-actions/memorandum-combating-trafficking-counterfeit-pirated-goods/.
Marketplaces such as Amazon and Alibaba welcomed the initiative, however their liability will increase.
Will this be an effective measure to tackle counterfeits? What about the effects on the marketplaces?
There are sufficient technologies in place to completely remove the threat of counterfeit products (CDs, DVDs, Drugs, Food etc).
The two that should be used in combination are Blockchain and Microscale 3D printing offered by SofMat. With this, you have fully traceable, secure solution combined with a printing technology that cannot be replicated.
I would anticipate no effect on the market place as you are just adding some additional technology.
Some years ago I visited Kusadasi in Turkey. Their market drew in day-trippers from all over the region. Virtually every product on sale was counterfeit. T-shirts, bags, jewellery all branded with big names, all fake. I realise that you are really talking about 'high level' fakery but it exists at many levels.