Yes totally agree.
i think the best approach is to understand customer requirements and deliver on them

i see businesses role out best practice and benchmarks with the expectation gap between them and the customer growing allowing competitors opportunity

think of best practice in a b2c market , do you think a consumer (mom/dad purchaser) cares about policy standardisation , how you aligned global objectives or quotas

they want to know you care about your people , the environment , have a great product and good price point
min essence you can have best practice but poor alignment and have no business . There are several global business that have fallen into this trap with disastrous consequences

User Experience seems to be more important that best practice. How easy and enjoyable is it to do business with this company?

I found that main organizations are understaffed and they are firefighters because nobody -even C-suite people- have the real time to work on strategy. Then, with the good intention to offer their customers/employees a great experience, they just take the best practices and because it worked for others, they apply them without, as you say, taking into account capital aspects, as the culture, the internal demographics, or the very main customer need.
I found that the best way to avoid these mistakes is to accept that your company needs external help from time to time and hire consultants trained and focused on innovation and disruptive strategy as well as aware of the trends that will became reality in the near future. Great question Jay!