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Fake news: how the Blue Monday got real
Blue Monday was a viral marketing ads created by a travel agency to push people to buy travels. There was no scientific theory behind this. However the third Monday of January is now officially known as the gloomiest day of the year. Even police confirms that they are expecting more crime. Weather conditions, finance situation after the Christmas holidays, failing new year resolutions are the main issues.
Again, everything started with a fake news with no scientific study behind but at the end someone started to believe about it. Something real is somehow behind this.
Which is your idea about this? I am aware this was just a marketing campaign but really well done and viral.
5 answers
Madison Avenue Rocks
[Marketing, Advertising and Sales].
If you Do Not have a Strategic Competitive Advantage [SCA} - then make it up. Perception IS Reality!
69 months ago
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This is a very successful case of viral marketing, although it has no scientific basis, it has tapped into human emotions and created an idea slope unblocked 76 that is accepted by society.
"Blue Monday," often claimed to be the most depressing day of the year, was originally a marketing ploy created in 2005 by a travel company. charter spectrum internet provider Although not based on scientific facts, the idea gained traction, fueled by media hype and social media, turning a fake concept into a real cultural phenomenon.
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