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How do you create your buyer persona?
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In user-centered design and marketing, personas are fictional characters created to represent the different user types that might use a site, brand, or product in a similar way.
Marketers may use personas together with market segmentation, where the qualitative personas are constructed to be representative of specific segments.
Dr. David E. M
64 months ago
64 months ago
By defining a persona you put yourself in the shoes of your targets and understand how to emphthize with them. You need to know them to have the opportunity to provide with the right services.
- Paolo 64 months ago
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