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What are some of your tools and best practices for doing research and analysis for clients and competitors?
Finding honest, up to date, competitive information on a market, product or brand can be a challenge without outside consultants or research agencies.
What are some of the methods or tools you use to do research and report findings when you study a marketplace, competitor's marketing or client research?
67 months ago
1 answer
RivalIQ is a good way to access competitive information: https://www.rivaliq.com/
I personally conduct one-on-one best practices interviews with my client's competitors, I also conduct Win/Loss Analysis on recent deals lost by dales. Finally I conduct customer/prospects best practices and benchmarking interviews on solving key industry problems with prospects.
More details on a program called Magnet Marketing below: I interview prospects on best practices solving critical problems during net new meetings with sales, this process uncovers unpublished competitive insight.
https://www.linkedin.com/pulse/demise-content-marketing-rise-magnet-michael-phelan/
Best
Michael
Michael Phelan
Principal
Go-to-Market Pros
michael@gotomarketpros.com
67 months ago
