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Michael Phelan

CURRNT FACILITATOR

Michael Phelan

Former CMO, Founder & Principal Go-to-Market Pros

location_on Greater Boston Area

Principal and Founder at Go-to-Market Pros

Awards Earned:

24

24

9

2

0

Level: LEVEL 04 (12mo pts: 1908 pts)

Rating: 4.56/5 stars (1656 ratings)

Lifetime points: 17162 pts View details

Thought Leadership:

% performance based on average of all engagements

Selected: % of applied

54%

Recognized: Contributions valued by peers

17%

Peer Support: Percentile of active participants

35%

Currnt Solutions Partner

Michael is a Principal & Founder at Go-to-Market Pros, helping companies make significant inroads into new markets & product categories. His specialties include marketing strategy and planning, Go-to-Market strategy, consumer, SMB & B2B marketing sales management, business development and more.
He is a former marketing executive and General Manager at Staples & Reebok and developed a new sales & marketing methodology in 2018 called “Magnet Marketing”.

Profile

Summary

Michael was recognized at the top facilitator on the currnt platform in 2018. He is the highest rated facilitator by both peers and panelists. He is ranked by his peers as a "Level 6 Thought Leader" Facilitators often reach out to Michael for advice and coaching on the platform.

Michael has excellent sponsor relationship skills, He is highly focused on achieving each sponsor's unique objectives. Skilled in both B2C and B2B panel leadership. Michael worked with the following sponsors in 2018: P&G, Salesforce.com, Nielsen & Accenture. Sponsors have invited Michael back to conduct subsequent panels based on his stellar performance.

Sponsors provided the following feedback on Michael" He is smart, responsive, engaged, creative and productive" He takes on complex topics and boils them down to meaningful, actionable insights & recommended actions.

Michael is an experienced, creative and accomplished sales & marketing consultant with a strong track record of driving revenue at start-up, early stage, and mature companies. He has held sales and marketing leadership positions at Reebok, Student Advantage, AptusHealth, PlumChoice, and Staples.

Michael has demonstrated expertise in both business-to-consumer markets and business-to-business markets. Expert in SMB product development/management and Go-to-Market strategies. He is competent in SaaS, Retail & eCommerce, CPG, Document Management and Information Storage and Back-Up, Consumer Electronics, Software, Technology Support, Healthcare IT & Apps and Telco/Cable business models.

He is highly skilled at partnership and channel development.

He is a powerful social media networker, expert user, sales and marketing thought leader and LinkedIn social selling trainer: LinkedIn Social Media Index (SSI) rating of 88 top 1%, Klout Score (48-top 5% of users LinkedIn network of over 29,000 first degree connections and ranked by LinkedIn as one of the "Top 1% of LinkedIn Profile Views"

Specialties include:
Marketing Strategy and Planning, Go-to-Market Strategy, Consumer, SMB & B2B Marketing, Account-Based Marketing, Sales Management and Business Development, Online Marketing, Lead Generation, IR, PR and AR, Events Planning and Execution, Corporate Branding, Product Launches, Product Development, Subscription and SaaS Marketing, Customer Retention & Life Cycle Management, Product Innovation, Building Distribution Channels, Partnership Marketing, eCommerce, Digital Marketing, Social Media and Marketing Automation

Experience

Principal and Founder

Go-to-Market Pros

January 2012 - Present

Marketing and Sales Strategies that Produce Quantifiable Results in B2B (SMB, Mid-Market and Enterprise) and Consumer Markets

Skills

Business 361
customer 348
Product 343
Online 306
Marketing 269
Sales 240
Strategy 223
Consumer 223
Insights 217
Digital 209
Focused 208
cpg 206
panel 193
Strong 192
eCommerce 191
Expertise 187
Retail 182
Innovation 174
Management 173
Social 169
Selling 164
Social Media 142
Strategies 141
Events 130
Engaged 125
Unique 125
development 124
excellent 122
Skills 120
Revenue 116
Leadership 114
Distribution 113
performance 113
Planning 109
LinkedIn 104
Network 100
Go-To-Market 96
Facilitator 88
Driving 87
software 85
thought 84
E-commerce 83
Experienced 79
Generation 78
Apps 78
consultant 75
Subscription 73
Channels 70
Corporate 70
Degree 66
Coaching 65
Channel 64
leader 64
Start-ups 63
Expert 54
Smart 53
Salesforce 41
Healthcare 40
Facilitators 35
Connections 34
Branding 33
Market Research 32
Panels 28
Partnership 26
Strategic Planning 25
Sales Management 24
competent 23
Start-up 22
CRM 20
PR 20
SaaS 19
Execution 19
Public Relations 15
Sustainability 13
Digital Marketing 13
Retention 13
SMB 12
Achieving 12
Accomplished 11
Mature 11
Business Development 10
Business-to-Business 10
Marketing Strategy 9
Product Marketing 8
Direct Marketing 5
Lead Generation 5
IR 5
SKILLED 5
Integrated Marketing 4
Go-to-market Strategy 4
Storage 4
Corporate Marketing 2
Electronics 2
Trainer 2
Consumer Products 1
stellar 1
Package Design
Engineering & Design
Product Launch
Multi-channel Marketing
B2B
Online Advertising
Strategic Partnerships
Marketing Management
Email Marketing
Corporate Branding
Salesforce.com
EMR
Marketing Communications
Channel Partner Development
Sales Enablement
Sales Managment
M&A experience
Category Management
Online Marketing
Product Launches
B2B Marketing Strategy
Investor Relations
Corporate Events
Content Marketng
Business Development Plans
B2C
Business-to-Consumer
Companies
Networker
Klout
Launches

Industries

Activities

  • Since Sep 2020

    Participating in a KnowledgeStream™: "The Future of Direct-to-Consumer Marketing in the US"

    Direct to Consumer Marketing
  • Sep 2020 - Dec 2020

    Participated in a KnowledgeStream™: "The Future of Direct-to-Consumer Marketing in the US"

    Direct to Consumer Marketing
  • Feb 2020 - Aug 2020

    Participated in a KnowledgeStream™: "Building Consumer Trust"

    brand
    Analytics
    Cybercrime
    Digital
    Market
    Online
    Sport
    Protection
    Communication
    Challenges
    Motivated
    Talented
    Blockchain
    Security
    Cyber-security
    Artificial Intelligence
    Machine Learning
    Leadership
    Team Building
    technology
    Healthcare Information Technology
    Crypto Currencies
    Social Media
    Consulting
    Management
    Strategy
    Supply Chain
    Direct to Consumer
    Budget
    Brand Protection
    Meditation
    Mindfulness Meditation
    B2B eCommerce
    Travel
    Search Engine Optimization (SEO)
    Facebook
    Marketing
    KPI implementation
    New Product Development
    Segmentation
    Trade Marketing
    Brands
    Coaching
    Marketing Strategy
    Marketing Communications
    Brand Management
    Brand Development
    Branding
    Facilitation
    Training & Development
    Training Delivery
    Training Facilitation
    Product Launch
    Innovation Development
    FMCG Industry
    Pricing Strategy
    Communications Strategy
    Marketing Management
    Brand Awareness
    Branding and Identity
    Brand Architecture
    Social Media Communications
    Social Media Marketing
    Digital Strategy
    Digital Marketing
    Business Analysis
    Corporate Communications
    Strategic Communications
    Crisis Communications
    Public Relations
    Creative Direction
    Advertising
    Online Advertising
    Interactive Marketing
    Integrated Marketing
    Online Marketing
    New Media
    Government Relations
    Sustainability
    Market Research
    Issue Management
    Corporate Social Responsibility
    Business Strategy
    Fundraising
    Agriculture
    Event Management
    Business Development
    Media Relations
    Activism
    Sustainability Reporting
    Supply Chain Management
    Sustainability Consulting
    Sustainable Business
    Environmental Awareness
    Climate Change
    Sustainable Development
    Energy Efficiency
    Stakeholder Engagement
    Non-profits
    Green
    Renewable Energy
    Environmental Consulting
    Environmental Policy
    Cleantech
    Solar Energy
    Nonprofits
    Energy Policy
    Management Consulting
    Public Policy
    Research
    Community Outreach
    Energy
    Sustainable Energy
    Environmental Management Systems
    Social Entrepreneurship
    Green Building
    International Development
    Ecology
    Community Development
    Waste
    Recycling
    Waste Management
    Environmental Education
    Green Technology
    Carbon Footprinting
    Environmental Impact Assessment
    Carbon Management
    Environmental Compliance
    Socially Responsible Investing
    Carbon
    Alternative Energy
    Drug Development
    Pharmaceutical Manufacturing
    Climate
    Sustainability & Global Responsibility
    Pharmaceutical Industry
    CSR
    CSR Reporting
    Assay Development
    CSR & Sustainability
    CSR Communications
    Reporting
    Human Rights
    Reporting Standards
    Facilitacion
    Banking and Finance
    Conflict and Disaster Management
    Materiality
    Facilitate
    Materiality Analysis
    Moderation
    Materiality Assessment
    online engagement
    Pharmaceutical Development
    pharma
    Environmental Issues
    Microsoft Excel
    Teamwork
    Microsoft Office
    English
    SPSS
    NVivo
    Competitive Strategy
    Modeling
    Economics
    Accounting
    Auditing
    Finance
    Financial Accounting
    Analysis
    Data Analysis
    Financial Reporting
    Financial Modeling
    Tax
    Corporate Social & Global Responsibility
    stakeholder collaboration
    Corporate Governance
    Rating
    Transparency
    Impact Investing
    Fuzzy Logic
    Decision Making
    Business Ethics
    Financial Performance
    Startup Development
    Social Enterprise
    Analytical Skills
    Molecular Biology
    Endocrinology
    Ussing chamber technology
    Biochemistry
    Animal Work
    Nutrition
    Protein Assays
    Histology
    Clinical Research
    SDS-PAGE
    ELISA
    Cell Culture
    Apheresis
    Apheresis Technology
    Cell Therapy
    Leukemia
    CAR-T Cell Therapy
    Adobe Premiere Pro
    Adobe After Effects
    Investor Relations
    Writing and Editing
    Writing For The Web
    Written & Oral Presentation Skills
    Writing For Publication
    Promotions
    Internal Communications
    Program Management
    Writing Skills
    Writing
    Change Management
    Public Affairs
    Publications
    Crisis Management
    Press Releases
    Financial Services
    Speech Writing
    Strategic Planning
    Newsletters
    Mortgage Banking
    Mergers & Acquisitions
    Training
    Healthcare Industry
    Financial Writing
    Public Speaking
    Team Leadership
    Messaging
    Mortgage Lending
    Project Management
    Mortgage Servicing
    Event Planning
    Reputation Management
    Medical Devices
    GSE
    Operational Risk
    Durable Medical Equipment
    Hospital Pharmacy
    Retail Banking
    Nursing Homes
    Non-profit Leadership
    Video Production
    Veterans
    Matrix Management
    Governmental Affairs
    Government Liaison
    Craft
    Scrapbooking
    Teaching
    Card Making
    Gifts
    Art
    Crafts
    Bookkeeping
    Rubber Stamps
    Accounts Payable
    Accounts Receivable
    Paper Craft
    Greeting Cards
    Mixed Media
    Contemporary Art
    Direct Sales
    Payroll
    Teacher Training
    Childcare
    Mathematics Education
    Quilting
    Fiber Arts
    Handmade Jewelry
    Collage
    Jewelry
    I sell Stampin' Up products and I make handmade cards and scrapbooking layouts.
    Company Secretarial
    Teaching Experience
    Inventory Management
    Mathematics
    Cosmetics
    Customer Service
    Social Networking
    Blogging
    Microsoft Word
    Photography
    Food & Beverage
    Food
    personal nutrition
    food trends
    Legal
    Innovation
    personal
    Nutritional Counseling
    Cross-functional Team Leadership
    Product Development
    P&L Management
    Consumer Products
    Competitive Analysis
    Grocery
    Budgets
    Sales
    FMCG
    Pricing
    Customer Insight
    Market Planning
    New Business Development
    Marketing Research
    E-commerce
    Retail
    Licensing Strategy
    Licensing Negotiations
    Franchisee Management
    Consumer Insights
    Retail Marketing
    Licensing
    Product Management
    Product Marketing
    Branding & Identity
    Digital Media
    Entertainment
    Entertainment Marketing
    Revenue & Profit Growth
    Toys and Games
    Video Games
    Consumer Behavior
    Community Engagement
    Cultural Heritage
    Archaeology
    Critical Thinking
    Sustainability Strategy
    Brand Equity
    Natural Products
    Grocery Industry
    Purpose
    Brand & Communication Strategy
    Brand Activation
    purpose driven
    Entrepreneurship
    Sales Management
    Start-ups
    Business Planning
    Venture Capital
    Strategic Partnerships
    Executive Management
    Due Diligence
    Process Improvement
    Organizational Development
    Mentoring
    Account Management
    Leadership Development
    Brand Marketing and Management
    Organizational Leadership
    Content Marketing
    Media Planning
    Global Marketing
    Multi-channel Marketing
    Relationship Marketing
    Direct Marketing
    Mobile Marketing
    Creative Strategy
    Medical Education
    DTC
    CRM
    Content Strategy
    Storytelling
    International Business
    New Business Ventures
    Product Innovation
    R&D
    Consumer Insight
    Consumer Behaviour
    Ethnography
    Consumer
    insight
    Vision
    Trends
    Concept Developement
    global
    Creativity
    Growth
    CPG Industry
    Hygiene
    Personal Care
    Household Products
    Tissue
    Disposables
    Ideas
    Consumer Branding
    New Business Opportunities
    Consumer Research & Insights
    Consumer Research and Product Development
    Consumer Research and Marketing
    New Product Ideas
    Corporate Brand Development
    CPG (Consumer Packaged Goods)
    CPG Brand Marketing
    CPG FMCG Industry
    Brand Strategy
    Culture Change
    culture building
    Culture Development
    Sales Channel Development
    Sales Operations
    Operations Management
    Quality Management
    Sustainability Management
    Program Development
    Loyalty Marketing
    Loyalty Programs
    Loyalty Program Development
    Loyalty Management
    Loyalty
    Customer Experience
    Customer relationship management (CRM)
    Customer Loyalty
    CLM, CRM Stimulation&Retention Modeling,Planning, Monitoring Evaluation
    Food Technology
    Food Science
    Quantitative Research
    Qualitative Research
    Trend Analysis
    Package Design
    Engineering & Design
    Shopper Marketing
    Market Analysis
    International Business Development
    Blogger
    Hospital Sales
    Relationship Management
    Category Insights
    Beauty Industry
    Brand Marketing
    Holistic Health
    Health & Wellness
    Baby Products
    Information Management
    Workshop Facilitation
    Enterprise Architecture
    Culinary Skills
    Integration
    International Project Management
    Governance
    IT Strategy
    Business Transformation
    Business Process Improvement
    Presentations
    Business Process Design
    PRINCE2
    Clients
    Cloud
    Concrete
    consultant
    Cultures
    Delivering
    Experienced
    Facilitator
    Events
    Dynamics
    Professional
    Manager
    university
    Workshop
    Projects
    Results
    Services
    Skills
    Interaction
    International
    Futures Thinking
    Merchandising
    Performance Improvement
    New Store Development
    store Concept
    Brand Loyalty
    Fashion
    Brand Valuation
    Strategic Marketing
    Brand Purpose
    Forecasting
    Innovation Management
    International Sales
    Long-term Customer Relationships
    Youth Culture
    International Marketing
    Toys
    Leading Pitches
    Positioning
    Commercials
    Music
    Creative Briefs
    Launching New Brands
    License Management
    PowerPoint
    Plastics
    Additives
    UV
    Stabilization
    Antioxidants
    Intercultural Skills
    Polymers
    Empathy
    Customer Focus
    Emotional Intelligence
    Resin
    Customer Oriented
    Market Development
    Polymer Science
    Commercialization
    Polymer Chemistry
    Extrusion
    Raw Materials
    Key Account Management
    Thermoplastics
    Chemistry
    Polyurethane
    Lubricants
    Coatings
    Organic Chemistry
    Polymer Additives
    Composites
    Process Engineering
    Chemical Industry
    Paint
    Process Optimization
    Elastomers
    Injection Molding
    Materials
    Social Sciences
    Policy Analysis
    International Law
    Capacity Building
    Literature Reviews
    Corporate Sustainability
    Corporate Law
    Labour Legislation
    Labour Issues
    Employment Law
    International Trade
    Legal Research
    Stata
    Development Economics
    Political Science
    Report Writing
    NGOs
    Supply Chain Optimization
    Supply Chain Operations
    Procurement
    Logistics
    Logistics & Supply Chain Management
    Quality Assurance
    Regulatory Affairs
    Quality System
    Quality Control
    FDA
    ISO 13485
    GMP
    CAPA
    Sop
    Skincare
    Lean Tools
    Pharmaceutics
    Microbiology
    Asia Pacific
    Medical Compliance
    Manufacturing
    Cross-functional Coordination
    Customer Satisfaction
    Customer Support
    Focused Execution
    Solution Focused
    Customer-focused Service
    Health Education
    Acquisition Integration
    Healthcare
    Food Safety
    Business Administration
    Scientific Communications
    Content Writing
    Skin Care
    Food Industry
    SaaS
    B2B
    Email Marketing
    Corporate Branding
    Salesforce.com
    Lead Generation
    EMR
    Channel Partner Development
    Sales Enablement
    Sales Managment
    Corporate Marketing
    M&A experience
    Category Management
    Product Launches
    B2B Marketing Strategy
    Corporate Events
    Content Marketng
    SMB
    Business Development Plans
    eCommerce
    Go-to-market Strategy
    Accomplished
    Achieving
    B2C
    Business-to-Business
    Business-to-Consumer
    Channel
    Channels
    Companies
    competent
    Connections
    Corporate
    Engaged
    Electronics
    Driving
    Distribution
    development
    customer
    Facilitators
    Generation
    Go-To-Market
    Planning
    Salesforce
    Strategies
    Subscription
    Storage
    Unique
    Social
    Trainer
    excellent
    Execution
    Networker
    panel
    Partnership
    Retention
    Start-up
    stellar
    Strong
    Selling
    LinkedIn
    Expert
    Expertise
    Smart
    software
    thought
    Panels
    Klout
    Insights
    IR
    Launches
    leader
    Focused
    Degree
    Business
    cpg
    SKILLED
    Revenue
    performance
    Apps
    Network
    Mature
    PR
    Product
    Product Lifecycle Management
    Product Design and Development
    Agile Methodologies
  • Jul 2020 - Jul 2020

    Participated in a KnowledgeStream™: "Key Trends Shaping the Future of Retailers and CPG Brands "

  • Jun 2020 - Dec 2020

    Facilitated a KnowledgeStream™: "Key Trends Shaping the Future of Retailers and CPG Brands "

  • Mar 2020 - Jun 2020

    Participated in a KnowledgeStream™: "The Future of Retail Technology"

    Retail
    Logistics
    Supply Chain
    Retail Operations
    Retail Supply Chain Management
  • Since Apr 2020

    Facilitating a Map: "B2B Prospecting in a Pandemic"

    Sales Leadership
    Marketing Leadership
    Demand Generation
    Sales Engagement
    Sales Effectiveness
    Sales Meetings
    Lead Generation
    Digital Marketing
  • Feb 2020 - Apr 2020

    Participated in a KnowledgeStream™: "Building Emotional Connections in B2B Markets"

  • Apr 2020

    Participated in a Sprint: "The Future of SKU Portfolio Management for Retail Consumer Brands"

  • Mar 2019 - Apr 2020

    Participated in a Map: "Sensing Trends and Disruptions Impacting the Retail Workforce"

  • Mar 2019 - Mar 2020

    Participated in a Map: "Sensing Trends and Disruptions Impacting the Health Workforce"

  • Jan 2020 - Mar 2020

    Participated in a KnowledgeStream™: "Digital Transformations Impacting Hospital Visits"

    Telemedicine
    Hospital Information Systems
    Healthcare Information Technology
    Healthcare Management
  • Mar 2020 - Dec 2020

    Facilitated a KnowledgeStream™: "The Future of Retail and Commerce in North America"

    Strategic Partnerships
    Marketing
    Retail
    Payments
    Apparel
    Partnerships
    Computer Vision
    Innovation
    Artificial Intelligence
    Contextual Advertising
    Fashion Retail
    Digital Natives
    Payments Technology
    Connected Retail
    Direct-to-Consumer Programs
  • Oct 2019 - Dec 2019

    Participated in a KnowledgeStream™: "CX Driving Business Success"

    Product Marketing
    Product Innovation
    Customer Experience
    Customer Satisfaction
    Customer Insight
    Customer Success
    Customer Experience Design
    ROI Strategies
    Customer relationship management (CRM)
    COO
    Personal Excellence
    Customer Operation Management
    Strategic Planning
    Process Improvement
    Customer Relations
    Strategy Development
    Organizational Excellence
    Building Relationships
    Customer Experience Management
    Digital Strategy
    Cross-functional Team Leadership
    Customer Engagement
    Customer Retention
    Customer Experience Transformation
  • Oct 2019 - Nov 2019

    Participated in a KnowledgeStream™: "The Future of Media Planning for Retail & CPG/Pharma"

    Media Planning
    Advertising
    Digital Marketing
    Media Buying
    Media Selling
    Brand Planning
  • Jul 2019 - Nov 2019

    Participated in a KnowledgeStream™: "The Future of Digital Customer Engagement"

  • Aug 2019 - Oct 2019

    Participated in a KnowledgeStream™: "Future of Working Capital Solutions for B2B Small Business"

    Working Capital Management
    Forecasting
    Finance
    Invoicing
  • Sep 2019 - Dec 2020

    Facilitated a KnowledgeStream™: "The Future of Media Planning for Retail & CPG/Pharma"

    Media Planning
    Advertising
    Digital Marketing
    Media Buying
    Media Selling
    Brand Planning
  • 30 Jul 2019

    Answered a question on OpenForum: "Demand Generation- What's Your Secret Formula?"

  • May 2019 - Jul 2019

    Participated in a KnowledgeStream™: "The Evolution of Fee For Service Healthcare"

    Healthcare Industry
    Fee For Service
    Value Based Care
    Medicare
    Healthcare Business Operations
    Healthcare Business Transformation
  • 13 Jun 2019

    Answered a question on OpenForum: "Execution > Strategy"

  • Jun 2019

    Participated in a Sprint: "The Culture of Diversity & Inclusion"

  • 05 Jun 2019

    Asked a question on OpenForum: "Should B2B companies put the breaks on revenue generating programs during a re-brand?"

  • Apr 2019 - May 2019

    Participated in a Map: "The Future of Media & Entertainment: Who's winning?"

    Video Content Production
    Digital Media
    Content Strategy
    Online Video Strategy
    Viral Video
    Online Entertainment
    Online Video Platform
  • 25 Apr 2019

    Answered a question on OpenForum: "Customer centric marketing"

  • Apr 2019

    Participated in a Sprint: "The MedTech Company of the Future"

  • Apr 2019 - Dec 2020

    Participated in a Map: "Sensing Trends and Disruptions Impacting the Government Workforce"

  • Since Apr 2019

    Participating in a Map: "Sensing Trends and Disruptions Impacting the Government Workforce"

  • Feb 2019 - Dec 2020

    Facilitated a KnowledgeStream™: "Developing Next-Gen Marketing Campaign Performance Metrics"

    Marketing Metrics & Analytics
    Marketing Strategy
    Marketing Analytics
    Marketing Campaign Measurement
    Marketing Media
  • Jan 2019 - Feb 2019

    Participated in a KnowledgeStream™: "The Growth, Funding, and Exit Strategies for VC-Backed Startups"

    Start-ups
    Financing
    Series A
    Mergers & Acquisitions
    IPO
    High-Growth Organizations
    Banking
    PR
    Growth Capital
    Venture Capital
  • Feb 2019

    Participated in a Sprint: "Transforming Organizations into Superfluid Enterprises"

  • 15 Jan 2019

    Answered a question on OpenForum: "Does R&D investment translate to true innovation and disruption (take a look at the biggest R&D budgets in the world)"

  • 15 Jan 2019

    Asked a question on OpenForum: "Does R&D investment translate to true innovation and disruption (take a look at the biggest R&D budgets in the world)"

  • 13 Jan 2019

    Asked a question on OpenForum: "Are you seeing any innovative in B2B Sales and Marketing Methodologies in 2019"

  • 15 Nov 2018

    Answered a question on OpenForum: "How do you think SMB can safeguard themselves against attack?"

  • 30 Oct 2018

    Answered a question on OpenForum: "Is The biggest enemy of Influencer Marketing its own success?"

  • 29 Oct 2018

    Answered a question on OpenForum: "Is the 'c-suite' turning 'c-sour'?"

  • 15 Oct 2018

    Answered a question on OpenForum: "What are some of your tools and best practices for doing research and analysis for clients and competitors?"

  • 08 Oct 2018

    Answered a question on OpenForum: "Marketing Function"

  • 24 Sep 2018

    Answered a question on OpenForum: "Best Practices in B2B Thought Leadership"

  • Since Sep 2018

    Participated in a KnowledgeStream™: "Currnt Facilitator Innovation"

    Facilitation
    Workshop Facilitation
    Online Facilitation
    Online Community Moderation
    User Experience Research
  • Sep 2018 - Dec 2020

    Participated in a KnowledgeStream™: "Currnt Facilitator Innovation"

    Facilitation
    Workshop Facilitation
    Online Facilitation
    Online Community Moderation
    User Experience Research
  • 19 Sep 2018

    Asked a question on OpenForum: "Best Practices in B2B Thought Leadership"

  • 25 Aug 2018

    Answered a question on OpenForum: "Where does Digital Transformation Belong in the C-Suite?"

  • 25 Aug 2018

    Answered a question on OpenForum: "Designing Technologies for an Aging Population"

  • Aug 2018 - Aug 2018

    Participated in a KnowledgeStream™: "How the Aging Population is Leveraging Technology to Improve Daily Life"

    Aging Population
    technology
    Membership Development
    User Experience
    Customer Service
    Baby Boomer & Mature Market Consumer Insights
    Millennial Marketing and Trends
  • Aug 2018 - Dec 2020

    Facilitated a KnowledgeStream™: "How the Aging Population is Leveraging Technology to Improve Daily Life"

    Aging Population
    technology
    Membership Development
    User Experience
    Customer Service
    Baby Boomer & Mature Market Consumer Insights
    Millennial Marketing and Trends
  • Apr 2018 - Jul 2018

    Participated in a KnowledgeStream™: "The Next On-the-Go Product for Millennials"

    Millennials
    Millenial Marketing
    Product Development
    Travel Products
    Travel Product Development
  • 24 Jun 2018

    Answered a question on OpenForum: "Re-branding a company's name. Where to start?"

  • Mar 2018 - Jun 2018

    Participated in a KnowledgeStream™: "Exploring Next Gen Care of Fibers & Textiles for Athleisure & Athletic Wear"

    Athletic Apparel
    Athleisure
    Textiles
    Fabrics
    Sportswear
    Sportswear Design
    Smart Clothing
    Texile industry
    Apparel Manufacturing
  • Feb 2018 - Jun 2018

    Participated in a KnowledgeStream™: "Exploring the Customization of Mass Production Supply Chains"

    Mass Customization
    Mass Customization and Configure to Order Processes
    Demand Management
    customized solutions
    Supply Chain Optimization
    Order to Cash, Demand & Supply Planning Management
    Manufacturing Technology
    Supply Chain Management
    Customer Insight
    Product Customization
  • Mar 2018 - May 2018

    Participated in a KnowledgeStream™: "Exploring the Need for Sensory Cues to Enhance Product Experiences"

    Sensorial Test
    Tactile Sensing
    Smell
    Malodor air sampling
    Touch sensing
    Visual Merchandising
    Sensorial Design
    Sensory Evaluation
    Sensory Processing
  • Mar 2018 - Apr 2018

    Participated in a KnowledgeStream™: "Exploring the Ecosystem Surrounding Lifestyle Performance Management"

    Performance Management
    Performance Improvement
    Ecosystem Development
    Partnerships
    Product Development
    Ecosystems
    Life Style Management
    Lifestyle Management
    Lifestyle Brands
  • Apr 2018 - Dec 2020

    Facilitated a KnowledgeStream™: "The Future of B2B Content Marketing and Lead Generation"

    B2B
    B2B Marketing
    Digital Marketing
    Content Strategy
    B2B Content Marketing
    B2B Lead Generation
    Acquisition Marketing
    Thought Leadership
    B2B Sales
    B2B PR
    B2B Marketing Strategy
  • Mar 2018 - Dec 2020

    Facilitated a KnowledgeStream™: "Exploring Packaging Designed for the Aging and Disabled Population"

    Packaging Design
    Ergonomics
    AARP Marketing
    Aging Population
    Ergonomic Design
    Disabilities
  • Mar 2018 - Dec 2020

    Facilitated a KnowledgeStream™: "The Next On-the-Go Product for Millennials"

    Millennials
    Millenial Marketing
    Product Development
    Travel Products
    Travel Product Development
  • 22 Mar 2018

    Answered a question on OpenForum: "Redesigning Packaging vs. Designing External Products to Aid in Package Opening"

  • Mar 2018

    Participated in a Sprint: "The Future Enabled by Consumer-driven "Electronic Life Records" "

  • Feb 2018

    Facilitated a Sprint: "Developing a Business on Personalized Beauty and Custom Fit Products"

  • Feb 2018

    Participated in a Sprint: "Understanding the Challenges of Workshop Facilitators in Qualitative Market Research"

  • Apr 2017 - Dec 2017

    Participated in a KnowledgeStream™: "Direct-To-Consumer Startups"

    Direct to Consumer
    cpg
    Startups
    Subscription Models
    DTC
    Consumer Goods
    Direct to Consumer eCommerce
    Direct to Consumer Marketing
  • Sep 2017 - Dec 2020

    Facilitated a KnowledgeStream™: "The Future of Department Store Retailers"

    Department Stores
    Retail Design
    Shopping Centers
    Customer Experience
    eCommerce
    Omnichannel Retail
    Store Format and Concept Development
    Retail innovations
    Retail Technology
    Retail Strategy
    New Store Planning
    Multi-channel Retail
    Department store design, format planning & branding
    Department Store Retail
  • Jun 2017

    Participated in a Sprint: "Growth Opportunities for Spices, Seasonings, Condiments, & Toppings"

    Food Innovation
    Food & Beverage
    Food Industry
    Spices
    Mergers & Acquisitions
    M&A
    Product Innovation
    FMCG
  • Apr 2017 - May 2017

    Participated in a KnowledgeStream™: "Developing a Channel Strategy for Resellers "

    Reseller Partner Development and Management
    Reseller Programs
    Reseller Recruitment and Development
    Reseller Management
    Channel Strategies
  • Apr 2017

    Participated in a Sprint: "CPG Dead or Alive"

  • Apr 2016

    Participated in a Sprint: "Future of Influencer Marketing"