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Disruptive business model for consumer-facing Action Search services in the Precision Medicine space?
Hypothesis:
The WW TAM for Precision Medicine is projected to be $96B, growing at 10%+ CAGR by 2024. Yet searching online for Precision Medicine diagnosis or treatment, and acting upon the options is a time-consuming, frustrating, and potentially costly experience. Weeding through the sheer volume of information from a Google search is overwhelming without expert help. There is too-much-information (TMI) and it is typically a waste of time and effort. Additionally, the relevance and reliability of this information are subject to distortion by Search Engine Optimization (SEO); and vulnerability of search algorithms to fraudulent exploitation has been shown to cause harm.
Question:
What business models could work for a consumer facing, action search service that would 'harvest' Precision Medicine information and new discovery.
1 answer
Sorry for maybe an obvious question - can you define what an "Action Search" service is? I am not familiar with that phrase.