It's just another trend . Almost all companies are offering some type of miracle cream or capsule , pill ,vitamin .

Some foods and supplements are know to help the skin by helping control acidity and inflammation. So depending what they are suggesting it is very possible it could work.

“Beauty from within” Nutriceuticals

In addition of nutrition, foods play very important role in maintaining overall health and appearance. The link between eating habits, health, and physical appearance is being increasingly used by dermatologists as the best way to prevent or reverse symptoms and signs of skin aging and related symptoms. Nutraceuticals is being increasing marketed by many by companies (Pharma, & beauty industries) as oral supplements that could enhance beauty.  All these systemic beauty compounds have garnered a spotlight among all cosmetics prescriptions. There are immense clinical evidences made available by many organization in the hope of helping physicians in their clinical routines provide a better look at patients’ appearance especially akin and hair. One of the brand name of this successful ingredient is Praventinf, an ingredient derived from whey predominant in lactoferrin. Clinical study with oral supplementation with lactoferrin proven to decrease in skin blemishes. Use of vitamin/mineral supplement in beauty care is quite common in current days. They function as antioxidants and anti-inflammatory agents and are known to act as antiaging and oral uptake of them of them helps in the attenuation of skin aging and cancer development. The coenzyme Q₁₀ (CoQ₁₀)'. Coenzyme Q₁₀(CoQ₁₀)' are well known as very strong energizing and antioxidative agents. CoQ₁₀ is considered to be an effective nutritional supplement that ameliorates skin aging, especially wrinkles. Mechanisms of the antiaging effects in skin are (1) promotion of fibroblast proliferation, (2) induction of increased production of basement membrane constituents, and (3) inhibition of cell damage and pigment-generating auto-oxidation through its antioxidative ability. Oral supplementation of CoQ₁₀ is expected to be effective for “beauty from within,” through its antioxidant and energizing effects in skin. There are plenty of supplements available in the OTC segment.