You need to have a proper customer survey by including both male and female and also target all age group people to better understand their need about any specific skin care products. Also conduct this survey in different geographical region. You can also see the trend of currently available market products who are leading in the market.
Regarding pricing strategy, it should not be too high or too low, targeting most of the population. Some people prefer expensive products thinking that they are good in quality while they don't prefer cheap products thinking that they are low in quality and standard. So, price should be optimal targeting most of the population. You can also competitive price based on leading market products.
The best place to advertise is social media and internet. Ads on television is still most popular and demanding.

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Marketing beauty products effectively is all about highlighting real results, building trust, and connecting with customer needs. Authentic reviews and strong branding can make a huge impact. Likewise, services like facial waxing Stafford show how professional care helps people feel confident and enhances natural beauty.

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Those are great questions! Understanding your customer base is key. Think about how Gen Z and Millennials interact with brands. Are they more likely to see ads on TikTok or Instagram? What kind of content resonates with them? Maybe even thinking outside the box and tapping into trending game experiences. For example, sometimes viral browser games like Snow Rider 3D  can offer unexpected insights into what's popular, and that helps you understand your audience. Also A/B test everything! Good luck!