The price of your products, the descriptions and how you ship them doesn't change depending on the platform you're shopping on so you need to be able to access them from anywhere, not just an app or a website.

Paul Wilkinson Head of Technology Research at Tesco Labs

For me it comes down to the customer experience - that's what I own and what our customers engage with. If the booking system is a key differentiator to our business and something that is going to be hard to copy then I'll probably build it, otherwise I'll buy it in.

James Copeman Senior Product Manager at Pivotal Labs

Another plus if we go headless ,we might have a better interaction with our customers ,we can respond to there suggestions faster and address there complaints during user experience design process ,

alex magid More than 30 years of business and IT experience

when we try to analyze value of headless commerce ,we immediately understood few things ,we can make quick changes in a flow and front end ,it has significantly lower development cost and lower risk in term of disaster recovery and business continuity ,better load balancing

alex magid More than 30 years of business and IT experience

but when we started talking to a our tech partners ,cost of licensing agreements actually went up ,based on what we are currently paying ,and cost of infrastructure and support we will need ,also went up .

alex magid More than 30 years of business and IT experience

in my view ,its not secure enough ,also when we try to separate front end from back end in 2 separate architectures, cost of redesigning our existing applications will go way up ,not to mention cost of designing front end

alex magid More than 30 years of business and IT experience

We will need to bring people with new skills sets ,cost of troubleshooting will go up ,it will bring lots of stress to our existing IT team , lots of additional hours and overtime cost . also we will have an issues with recruitment and retention

alex magid More than 30 years of business and IT experience

early engagement was key, and bringing them in at the very start of the project really helped to remove some blockers. On top of this we needed good DevOps support, as part of the requirements for using a different environment was embedding automated security testing within our Dev stack.

James Copeman Senior Product Manager at Pivotal Labs

there is probably a slower maturity / benefit curve initially as more things need to be bought in and integrated at a lower level into the front end

James Copeman Senior Product Manager at Pivotal Labs

We thought this would be a simple IP white listing activity but because of the uncertainty and perceived risk it ended up costing $15k of support and development costs to create the interfaces we need! It gets to a point where it is cheaper to buy new than reuse!

James Copeman Senior Product Manager at Pivotal Labs

Big impact on the relationships with consumers, companies have to provide a customized experience, quickly deal with the product requests having a huge impact on the supply chain. They have to be flexible & share more information.This could shorter products lifecycle impacting supply chain processes

Paolo Beffagnotti Brand Protection Digital Manager

for the supply chain, there may be a need to scale the platform if those elusive additional orders come through! To do this properly, the back end systems need to be isolated and protected from front end changes by building an API layer and redirecting integration through these new services.

James Copeman Senior Product Manager at Pivotal Labs

There is also an assumption that the IT department of the past should still exist, IMO we should be moving away from siloed technologoical knowledge towards business product ownership, and I say this from having sat on both sides of the fence

James Copeman Senior Product Manager at Pivotal Labs

Bringing these together under one team sat within the commercial or product space means that there is communication of quality and cost requirements, and this is vital for the delivery of systems like this.

James Copeman Senior Product Manager at Pivotal Labs

That means that for the supply chain, there probably isn't a change apart from the need to scale the platform if those elusive additional orders come through! To do this properly though, the back end systems need to be isolated and protected from front end changes.

James Copeman Senior Product Manager at Pivotal Labs

In an omnichannel world with multiple order types and fulfilment methods, some form of order orchestration system might be required, and building this may help to join up new tools and provide some insulation from the warehousing systems needing to change in the future.

James Copeman Senior Product Manager at Pivotal Labs

Some shoppers shop online and then return to brick & mortar stores. With the closing of many store locations, the return/exchange process needs to be easy for shoppers. Logisitics need to be thought through regarding the distribution model. Easier return policies and logisitics would be helpful.

Mary Wirtz Cooper Cooper Consulting Founder: Strategic Marketing Leader I Brand Builder I Drives Innovation

Headless commerce has a big impact on the relationships with consumers, companies has to provide with a customized experience, quickly deal with the product requests and this has a huge impact on the supply chain.

Paolo Beffagnotti Brand Protection Digital Manager

With headless commerce in place, you can test templates and approaches. In other words, you can experiment with a new solution on a back end solution while keeping the front end solution in place.

Mary Wirtz Cooper Cooper Consulting Founder: Strategic Marketing Leader I Brand Builder I Drives Innovation

if company had a proprietary streaming engine and a pre-existing CMS that housed media-rich content...a perfect opportunity for a headless architecture because it meant the client could keep their existing content but still expand their eCommerce offerings without disrupting their entire business.

alex magid More than 30 years of business and IT experience

Service based segments will naturally take the lead on this, they have fewer restrictions on what they can change and why

James Copeman Senior Product Manager at Pivotal Labs

South Korea, Japan and Hong Kong are popular on Tmall too. Indeed Australia plays an important role, the web is a valuable way to bridge the distance gap with other countries

Paolo Beffagnotti Brand Protection Digital Manager

the only thing that the customer should observe is an increase in iteration and improvements to the service / journey / new features landing.

James Copeman Senior Product Manager at Pivotal Labs

headless commerce system allows Amazon to have a Dash Button, a little electronic device you might fasten to the side of your washer so you can easily reorder more detergent by clicking it. Dash Button orders increased by 70 percent in the past year and now occur twice per minute.

alex magid More than 30 years of business and IT experience

if there's a transaction that involves any type of commerce, Alibaba wants to be the company that enables it. Amazon is often thought of as the place for consumers buying from businesses, but Alibaba's products are also pushing to enable business-to-business and consumer-to-consumer transactions

alex magid More than 30 years of business and IT experience

Michael Kors - They needed to maintain a strong, consistent brand experience across all digital platforms while re-examining the original structure and build. The conclusion was a headless architecture approach.

alex magid More than 30 years of business and IT experience

offering a breakthrough user experiences, gives developers great flexibility to innovate, and helps site owners future-proof their builds by allowing them to refresh the design without re-implementing the whole CMS

Joan Dharmadi Senior Business Development Manager

Order capture with flexible front-end wherever that front end is needed. The order flows through to back-end processing from multiple touchpoints so does not have/need a defined front-end experience

Antonia Kasparek Head of Digital Marketing Thomson Reuters

With headless commerce your front end and your interactions with consumers can move at the speed of consumer technology

Mary Wirtz Cooper Cooper Consulting Founder: Strategic Marketing Leader I Brand Builder I Drives Innovation

headless commerce provides an important technology building block to reach the holy grail of commerce: Excellent & Consistent X-Channel Consumer Experience.

Bart Groenewoud Consulting, Learning & Development, Workshop Facilitation

It is a technique to interact with your customers in the most appropriate way for whatever channel you are using (in store, web, mobile, IOT...

Bart Groenewoud Consulting, Learning & Development, Workshop Facilitation

very user friendly environment and accessible thru all gadgets. It's the convenience and the familiarity that matter the most

Joan Dharmadi Senior Business Development Manager

E-commerce professionals need to invest in an intuitive AI driven , modern headless website layout, high-quality graphics and photos, readily available and condensed info and mobile-friendly visual search if they want to convince youngsters of today that you’re worthy of their time.

alex magid More than 30 years of business and IT experience

Gen Zers prioritize finding things quickly and 60% of them will give up using slow websites and apps.

alex magid More than 30 years of business and IT experience

E-commerce professionals need to invest in an intuitive AI driven , modern headless website layout, high-quality graphics and photos, readily available and condensed info and mobile-friendly visual search if they want to convince youngsters of today that you’re worthy of their time.

alex magid More than 30 years of business and IT experience

Customized personalized shopping experiences

Mary Wirtz Cooper Cooper Consulting Founder: Strategic Marketing Leader I Brand Builder I Drives Innovation

Headless CMS or Decoupled CMS is used as well. Actually, I like this one as it has the word "commerce" in it - easier conversation with the business... as long as you keep the discussion on a business advantages level and do not go around throwing IT words

Bart Groenewoud Consulting, Learning & Development, Workshop Facilitation

Headless website developments unleash full potential of your website and provide users with better experience. In other words, you could have a modern car even less performance than an old one, but now you and your passengers will get a better final performance and experience in any situation.

Paolo Beffagnotti Brand Protection Digital Manager

clients expect immediacy and to be as fast as "Gold Standard" aka Amazon. They want it all: Customized shopping experiences, speed to market, quick moving platform, fast integrations and updates. It was not fun to explain to clients the integration or updates could takes months, not days or hours.

Mary Wirtz Cooper Cooper Consulting Founder: Strategic Marketing Leader I Brand Builder I Drives Innovation

For companies with complex content and customer requirements headless ecommerce presents an unprecedented opportunity to deliver consistent, personalized, and innovative customer experiences fast

Bart Groenewoud Consulting, Learning & Development, Workshop Facilitation

when organization decide to go for headless architecture is mostly driven by personalization/customization needs of the users, however this would also benefits them from the point of view of user friendliness and comfortness of experience

Joan Dharmadi Senior Business Development Manager

Headless architecture makes sense as purchasing becomes more distributed. If customers are buying in multiple places and looking for your solutions across other marketplaces,

Antonia Kasparek Head of Digital Marketing Thomson Reuters

Business will want to provide their products and services to the largest audience possible. A decoupled architecture enables you to present your business consistently across multiple channels of your own (omnichannel) and others (marketplace)

Bart Groenewoud Consulting, Learning & Development, Workshop Facilitation

data intensive firms with a lot of their core processes running on legacy systems held together - as you say - by band aids.

Bart Groenewoud Consulting, Learning & Development, Workshop Facilitation

Companies that know they are lacking either technological or business agility may find themselves threatened by the opportunities that their competitors may have. Some perceived, some real.

Bart Groenewoud Consulting, Learning & Development, Workshop Facilitation

Usually with revolutionary processes people tends to overestimate the effects at the beginning, then underestimate these on a long run

Paolo Beffagnotti Brand Protection Digital Manager

he ongoing maintenance and delivery of tools like AEM and Magento are not considered during these meetings, and it can lead to organisations being trapped in a world where they are reliant on third party consultants and external engineers for much of there development.

James Copeman Senior Product Manager at Pivotal Labs

I've found Inertia to be a huge blocker that needs to be overcome. Many businesses have been oversold significant packages and tools over the years that have promised to deliver the benefits in the survey through turnkey packages

James Copeman Senior Product Manager at Pivotal Labs

Senior executives have often been wooed by huge companies promising them the benefits of flexibility, and showing them demos of achieving the impossible. It's not unheard of for these solutions to be priced at below cost as well to tempt people in.

James Copeman Senior Product Manager at Pivotal Labs

your website does not have enough contents

Paolo Beffagnotti Brand Protection Digital Manager

f you don't have a good IT team, it will be under pressure to develop the headless architecture.

Paolo Beffagnotti Brand Protection Digital Manager

I would want to make very sure that my processes, my links into my other systems and my data access will be organised once and once only to be re-used by the multiple presentation layers to avoid band aid IT.

Bart Groenewoud Consulting, Learning & Development, Workshop Facilitation

Those who invest and are early adopters are likley the ones to gain share of category. This trend is real and needs to be adressed

Mary Wirtz Cooper Cooper Consulting Founder: Strategic Marketing Leader I Brand Builder I Drives Innovation

most CPGs are large and change moves at a snails pace within the organizations, due to; the amount of layers and process within a company for new ideas to take root

Maria Leo Merchandising/Product Development/Retail Strategist

The reason CPG is slower to adopt headless architecture, as CPG has is typically been purchased more in store than online as compared to other categories

Mary Wirtz Cooper Cooper Consulting Founder: Strategic Marketing Leader I Brand Builder I Drives Innovation

when does it become urgent, when they see the bottom line erode due to market share loss. When lord and taylor has to close most stores, or sports authority goes out of business the time of urgent action has passed.

Maria Leo Merchandising/Product Development/Retail Strategist

these companies want to move ahead, all you have to do sit in strategic planning meetings to hear the wish list, Yet the reality is that it is not as urgent as lets say a union contract, or machine upgrades to keep supply going. Therefore for many it becomes a long term item

Maria Leo Merchandising/Product Development/Retail Strategist

Apparel and food ware companies will need to use the business opportunities of headless architecture to enable an excellent and consistent cross channel customer experience. And this is going to be hard, because they often don't have a good cross channel experience.

Bart Groenewoud Consulting, Learning & Development, Workshop Facilitation

heading towards headless architecture is an evolution that is developed in those companies that have already been doing eCommerce for a while and now want to take it to the next level by decoupling the back end from the front-end.

Yaron Cohen UX Researcher

opens up the possibility for deep personalisation of the website and brand, while keeping common back end elements. You can potentially run multiple shops using the same architecture with low maintenance costs, and only minor customisation.

James Copeman Senior Product Manager at Pivotal Labs

the emergence of the Amazon platform is the primary driving force for CPG companies to adapt, adopt, re-assess their business models...

John Kaestle President and CEO, Board Member

Amazon purchase of Whole Foods is going to push the whole industry to morph in the next couple years.

Mary Wirtz Cooper Cooper Consulting Founder: Strategic Marketing Leader I Brand Builder I Drives Innovation

It is a big investment and the proper tech development takes time to do it right

Mary Wirtz Cooper Cooper Consulting Founder: Strategic Marketing Leader I Brand Builder I Drives Innovation

CPGs do not want to think of their company as not agile, yet in reality the time it takes a CPG to understand the trend, as we have been discussing and then enacting it, would be 2 years. Within that time the need has changed

Maria Leo Merchandising/Product Development/Retail Strategist

The bigger players in CPG and the new start-ups are going to be the more likely to first adopt the changes. The big companies have the resources and start ups tend to be scrappy and interested in disruption. The mid sized companies are more liekly to be me-too follwers

Mary Wirtz Cooper Cooper Consulting Founder: Strategic Marketing Leader I Brand Builder I Drives Innovation

The differences between the major and tier 2 players are the opportunities available, how much you can further expand your market share and engage with consumers. When properly developed, tier 1 players have a huge competitive advantage

Paolo Beffagnotti Brand Protection Digital Manager

growth of very small brands focusing on very narrow demographics. Companies like .boohoo.com, and Undandy creating custom experiences and thechapar.com creating concierge clothing experiences.

James Copeman Senior Product Manager at Pivotal Labs

A good case to explore is the one of Michael Kors that have been using headless commerce for a while now, a technology that allowed them to use a single code-base that could be leveraged to create several front-end types of experience. .

Yaron Cohen UX Researcher

you should not sell the technology itself, but the business advantage that it brings. Even to IT, as they have to sell it internally to the business.

Bart Groenewoud Consulting, Learning & Development, Workshop Facilitation

2 elements to explain the shifting to the headless architecture: how the markets and the sales channels have changed

Paolo Beffagnotti Brand Protection Digital Manager

A custom built story that explains a day in the life of your customer can bring out the ideal moments of interaction with your services/products, and reveal how these are not serviced by your current business model.

Bart Groenewoud Consulting, Learning & Development, Workshop Facilitation

With each interaction with you (in both scenarios) you define what goes well and what goes wrong, or is missed, is frustrating. This complete overview leads you to empathise with your persona and see why at certain points they have no choice to take their business elsewhere.

Bart Groenewoud Consulting, Learning & Development, Workshop Facilitation

by asking questions you can make them reach the realisation themselves. Far more powerful than laying it out to them

Bart Groenewoud Consulting, Learning & Development, Workshop Facilitation

The great benefit of this is that you can bring this to the client as a human story that is understandable to each. They may even get mad at their own company for creating these situations, but at any rate very interested to get this solved.

Bart Groenewoud Consulting, Learning & Development, Workshop Facilitation

Since a headless architecture only require you to build a presentation layer that taps into business logic connected to data, the effort to develop a new sales channel is very low. A company can customize sales channels to satisfy very specific groups where volume may be low, but margins high.

Bart Groenewoud Consulting, Learning & Development, Workshop Facilitation

costs to run separate divisions with individual strategies, P&Ls and back office is probably more then if unified under HA (of course we would have to pull some #'s to support-costs of current running-including on going upgrades to old systems)

Maria Leo Merchandising/Product Development/Retail Strategist

only once the human level solutions have been but accepted do you explain the technology required to make this happen.

Bart Groenewoud Consulting, Learning & Development, Workshop Facilitation

be a company that believes in being current & innovative to attract and keep staff (especially millennials)

Maria Leo Merchandising/Product Development/Retail Strategist

one of the greatest obstacles for IT- being able to articulate the business proposition ( in non-IT terms).

John Kaestle President and CEO, Board Member

you should not sell the technology itself, but the business advantage that it brings. Even to IT, as they have to sell it internally to the business.

Bart Groenewoud Consulting, Learning & Development, Workshop Facilitation

project leader was excellent, well organized and exercised flawless followup.

John Kaestle President and CEO, Board Member

a successful track record with happy clients who are willing to go on record to extol your efforts and capabilities would be a differentiator.

John Kaestle President and CEO, Board Member

I would pull some facts and stats from retailers such as Sears, K mart, 5th and pacific, Radio Shack, Nine west, Toys R Us as examples of companies that fell behind

Maria Leo Merchandising/Product Development/Retail Strategist

Michael Kors's https://www.sparkred.com/blog/michael-kors-case-study-a-journey-to-headless-commerce/

Paolo Beffagnotti Brand Protection Digital Manager

The challenge for CTOs and CEOs is how we can bring changes in the organizations to streamline operations, improve productivity, and allow easy adoption in the employees

Himanshu Bharadwaj Creative Director.

How to go about increasing the collaboration between IT and business - with multiple front-end websites built and maintained by different IT teams, someone has to lead the collaboration between the business and the IT

Yaron Cohen UX Researcher

Developing new methods for delivery - is it going to be done in sprints? scrum? agile? Who is going to own what? The need for new project managers, product managers and owners, and even scrum masters.

Yaron Cohen UX Researcher

As we move to headless in any venue it naturally creates a little bit of a chasm between various development teams and the temptation to throw things 'over the wall' to the other teams.

Marsha Williams Technology Executive and Board Member

Political: what will this do to my power base. Will I have a smaller or larger team/budget in the new situation? Who will I report into, and what does that do to my authority/independance

Bart Groenewoud Consulting, Learning & Development, Workshop Facilitation

Emotional: I am afraid that I will not be able to cope with the new situation, the technology, the colleagues, the processes)

Bart Groenewoud Consulting, Learning & Development, Workshop Facilitation

lack of communication, employees are not aware and involved, lack of resources to properly address the change, company culture fails to motivate the team

Paolo Beffagnotti Brand Protection Digital Manager

Not finding collaboration partners across different departments is another barrier when implementing headless commerce changes. This could be because the culture is risk averse and unwilling to be blamed for failures.

Himanshu Bharadwaj Creative Director.

Show the long term vision and not just hard numbers to convince people. Do not show how big the change is., but show how big the opportunity is.

Himanshu Bharadwaj Creative Director.

sell it to the teams on how HA will be better for them, not the company-them personally. If you haven't figured out how it will effect and help the person at their desk, it will be a hard sell.

Maria Leo Merchandising/Product Development/Retail Strategist

A supplier can play a very important role in the change management effort. Their distance from the emotional and political forces at play allows them to keep their eyes on the true benefits to realize, A good supplier understands that Change Management is about the journey, not the destination.

Bart Groenewoud Consulting, Learning & Development, Workshop Facilitation

I would equip the leaders with tools to help them deal with lack of motivations when problems arise. I believe that if there are no incentives for employees to stay when these problems arise

Yaron Cohen UX Researcher

There are several ways to do this 1) fund an existing internal PMO directly dedicated to your program and he/she co-reports to you and the PMO office 2) embed your PMO in an existing office with relevant connections 3) have a key sponsor or mentor help your PMO

Michael Phelan Start-Up CMO, Founder & Principal Go-to-Market Pros

....personally select people.....They have the ultimate approval before an application was deemed ready for release....then they become the training teams to roll out the new applications

John Kaestle President and CEO, Board Member

The biggest challenge....getting the right advice. There are so many platforms, technologies, and products out there. It is tough to get an expert who not only has holistic experience, is a problem solver but also understands the subject matter deeply.

Himanshu Bharadwaj Creative Director.

A supplier can play a very important role in the change management effort. Their distance from the emotional and political forces at play allows them to keep their eyes on the true benefits to realize, A good supplier understands that Change Management is about the journey, not the destination.

Bart Groenewoud Consulting, Learning & Development, Workshop Facilitation

Today it is headless commerce, tomorrow there will be something new. Technology is never stagnant. Either the organization can progressively keep improving or wait until it becomes absolutely critical, or else disaster is about to strike in order to adopt new systems.

Himanshu Bharadwaj Creative Director.

The CIO/CTO need to get the executive team and board of directors to understand the benefit of headless. Once he/she proves that it eases the backlog frustration they become champions rather than frustrated customers. One of the best metrics is to use backlog statistics from before & after.

Marsha Williams Technology Executive and Board Member

Headless commerce does not start with IT or ends with IT. IT starts with business and ends with business. Everyone in the organization should feel part of such changes.

Himanshu Bharadwaj Creative Director.

Times have changed and today businesses are heavily dependent on technology. It does not pay to keep any distance with technology and focus on other aspects of business anymore.

Himanshu Bharadwaj Creative Director.

too often companies are about what do we have to do to be acceptable to customers. But customer expectations are changing and increasing, competition is improving. This is not about offering bells and whistles....its about moving at the speed of business and the customer

Christine Hade Omni Channel Brand Marketing & Innovation Executive

the biggest benefit of headless e-commerce is about creating a more seamless and consumer led experience. This means that businesses that operate consumer first and with a service mindset will make the most sense

Lynn Power Marketer, CEO, Co-Founder, Entrepreneur, Learned Extrovert

it's a question of long-run vision. If the business is thinking long-run about growing, and even acquiring competitors (unlike some short-run strategies for companies who want to be sold), then headless architecture is the right move that will allow the company to diversify and develop more niches.

Yaron Cohen UX Researcher

how what will happen two years out if this is not done and compare and contrast that from a customer and competitor point of view, in essence, use scenario planning to show the future with it and without it

Michael Phelan Start-Up CMO, Founder & Principal Go-to-Market Pros

Consumers are looking for a consistent interaction with companies: whenever they want, whatever they want and however is most convenient at the time. This is the case to be made to the board...: it's about business enablement, not about IT.

Bart Groenewoud Consulting, Learning & Development, Workshop Facilitation

the organization wants to create unique and consistent brand experience across all channels

Himanshu Bharadwaj Creative Director.

IT cannot move at the speed of business, and that costs us opportunities that the competition is taking advantage of. We are at a disadvantage. Headless Architecture enables us to get back in the game.

Bart Groenewoud Consulting, Learning & Development, Workshop Facilitation

HA is an investment in simplifying IT and reducing cost - though that is a longer term objective as moving to HA is costly. But necessary for larger enterprises

Bart Groenewoud Consulting, Learning & Development, Workshop Facilitation

let's not forget about the inherent advantage when it comes to cyber-risk. In headless you have the ability to rely on internal API's and such to feed the data. Within that architecture you can do a much better job of interrogating the data streams prior to them touching your back-end systems

Marsha Williams Technology Executive and Board Member

with multiple front end capability you have the option to shut-off access points and re-route them to other options should they be compromised.

Marsha Williams Technology Executive and Board Member

he proper employee engagement plan is necessary. WHY is this change important and necessary to the survival of the business? HOW will it impact your job? WHAT AND WHEN are you expected to execute change?

Lynn Power Marketer, CEO, Co-Founder, Entrepreneur, Learned Extrovert

Investing in education prior to piloting is critical. Bring onsite a workshop where employees can learn about the technology and spend time bantering back-and-forth. The result will be a much more knowledgeable team with a common language to work through the issues.

Marsha Williams Technology Executive and Board Member

organizations must define who's the best position to serve a link between the business and the IT before moving to HA.

Yaron Cohen UX Researcher

good backend and systems integration capabilities are crucial because these are the foundations for everything that comes after (e.g. the front-end experience or experiences). If a company has good enough of an API that's easy to integrate into all sorts of UIs

Yaron Cohen UX Researcher

metrics must be kept simple. The most important part of measurement is to install the analytics tools from the first version itself so that you have enough data to measure over a long period of the lifecycle of Headless architecture implementation.

Himanshu Bharadwaj Creative Director.

There are several optimization benefits to Headless commerce and each organization should evaluate how much they can gain from it both in terms of cost and time.

Himanshu Bharadwaj Creative Director.

Increased # client transactions: the ability to build better or specialised front ends can be justified by an increase in unique visitors to your site, converted into sales transactions.

Bart Groenewoud Consulting, Learning & Development, Workshop Facilitation

Margins: the business case for headless revolves, amongst others, around the lower cost to create new front ends

Bart Groenewoud Consulting, Learning & Development, Workshop Facilitation

the partnership (of CTO and business units) is critical but it needs a different type of CTO with more collaborative integrative supportive approach with the BU, the GM of the BU needs to defines a clear detailed strategy and communicate effectively to the CTO

Michael Phelan Start-Up CMO, Founder & Principal Go-to-Market Pros

More often than not whenever a design project is on a technical platform that has high investment and a lot is at stake, the decision making on the design ideas gets taken over by technology department folks instead of Marketing or CX.

Himanshu Bharadwaj Creative Director.