Mary Wirtz Cooper


Mary Wirtz Cooper

Cooper Consulting Founder: Strategic Marketing Leader I Brand Builder I Drives Innovation

location_on Greater Chicago Area

VP, Account Management at BrandMuscle

Strategic Marketing | Drive Innovation | Build Brands | Increase Sales at Cooper Consulting, LLC

Awards Earned:






Level: LEVEL 02 (12mo pts: 26 pts)

Rating: 4.89/5 stars (225 ratings)

Lifetime points: 4840 pts View details

Thought Leadership:

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Recognized: Contributions valued by peers


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Currnt Solutions Partner



Despite today’s competitive market, I have consistently exceeded revenue and profitability targets for leading research companies that excel at delivering action based research solutions to Fortune 500 companies in the consumer, shopper and digital space. As a sales and marketing professional with extensive research and management experience, I possess the expertise and passion required to build and lead high performance client focused teams that are adept at penetrating and developing new business and expanding the product footprint within existing accounts. With client, supplier and agency side experience, I have been recruited by C-level executives to build and launch new business initiatives that have immediately accelerated corporate growth. This has been accomplished by establishing domestic and global partnerships that are the result of a highly consultative sales approach with key decision makers, exceptionally high levels of client service and actionable insight based recommendations that address the strategic business issues.Core leadership strengths: Global Account Management, Business Development, SaaS Solutions, Strategic Partnerships, New Market Opportunity identification, Strategic Account Planning, Sales Management, Cross Functional Team Leadership and Talent Management.Marketing skills: Branding, Innovation, New Product Development, Shopper Marketing, Portfolio Optimization, Media and Communication Effectiveness. Research skills: Consumer Insights, Shopper Insights, Package Design, Custom Quantitative and Qualitative, Syndicated Research, Media Measurement (online and offline) Digital/Social Media targeting and measurement. Key clients and industry experience: PepsiCo, Kraft Foods, Mondelez, Mars, Nestle, Diageo, Moet-Hennessy, Beam Suntory, Constellation Brands, Abbott, ConAgra, Unilever, Delhaize, Walgreens, WalMart, McDonald's and Taco Bell.My email is:


VP, Account Management


July 2017 - Present

BrandMuscle is the leader in distributed marketing technology, marketing automation, and Ad Builder services with more than $100MM in annual revenue. They provide SaaS Solutions and employ over 700 professionals serving clients across several verticals including Beverages, Wine and Spirits, Consumer Package Goods (CPG), Insurance, Telecommunications, Hotels and Financial Services.

Provide client service leadership to implement BrandMuscle’s suite of technology services (Digital, Social, Web-to-Print) to amplify and manage Brand, Promotional, and Shopper Marketing campaigns throughout the distribution network. Leverage the SaaS technology to promote customization and localization of messaging within established Brand parameters.

Oversee a team of professionals responsible for leveraging the complete suite of BrandMuscle on-demand marketing solutions for key Beverage, Alcohol/Wine and Spirits, Consumer Packaged Goods and Hotel clients.

Manage the development of client web portals, implementation of their National and Shopper/Channel Marketing programs across our suite of services, and strategic growth across the client user base.

Strategic Marketing | Drive Innovation | Build Brands | Increase Sales

Cooper Consulting, LLC

February 2016 - Present

Cooper Consulting leverages our team's years of working with Consumer Packaged Goods companies to address strategic marketing initiatives which leverages consumer insights to provide actionable results and recommendations. Cooper Consulting provides a best in class approach for brand re-stages and innovation by leading a multi-phase design process along with conducting integrated consumer research.

For a highly innovative, fast growing Food and Beverage Company that is focused on getting the brand strategy correct Cooper Consulting was commissioned to lead the re-branding efforts. This initiative includes evolution of the company logo, re-branding the lead category and planning for future innovation across multiple categories. This re-branding initiative will help drive sales by designing packaging to enhance visibility at shelf while communicating key messaging such as “high quality, real food with no artificial ingredients.” This national brand is currently sold in Grocery, Mass and Club channels.

Recognizing that consumer’s decision to buy is primarily influenced by the experience at point of purchase, Cooper Consulting conducted a multi-stage re-branding initiative for a major lawn care brand for Home Depot that resulted in a complete pack design overhaul (structure and graphics) and the recommendation for the creation of an shopper-centric category planogram.

Cooper Consulting also works with Convetit to facilitate agile dashboards for Fortune 500 companies.


Marketing 60
Focus Groups 31
Quantitative Research 29
Strategy 23
Leadership 20
Qualitative Research 16
Brand Equity 12
Analytics 10
Marketing Strategy 9
Positioning 8
Strategic Marketing 6
Online Research 4
Market Research 3
Ethnography 2
Product Innovation 2
Brand Management 1
Customer Insight
Shopper Marketing
Consumer Behaviour
Account Management
Advertising Research
Consumer Insight
Brand Development
Business Insights
Survey Design
Web Analytics
Competitive Analysis
Primary Research
Consumer Products
Integrated Marketing
Competitive Intelligence
Brand Architecture
Client Services
Mobile Marketing
Strategic Thinking
Media Research
Multi-channel Marketing
Pricing Strategy
Market Analysis
Digital Marketing
Marketing Research
Digital Strategy
Interactive Marketing
Database Marketing
Loyalty Marketing
Business Development
Consumer Behavior



  • Sep 2019 - Oct 2019

    Participated in a KnowledgeStream™: "The Future of Media Planning for Retail & CPG/Pharma"

    Media Planning
    Digital Marketing
    Media Buying
    Media Selling
    Brand Planning
  • Jun 2019

    Participated in a Sprint: "Driving Open Innovation Through Employee Ideation Campaigns "

  • Apr 2019 - Apr 2019

    Participated in a Map: "Sensing Trends and Disruptions Impacting the Retail Workforce"

  • Oct 2018 - Oct 2020

    Facilitated a KnowledgeStream™: "Future of Brand Storytelling in a Digital Data-Driven Era"

    Brand Management
    Branded Content
    Branded Entertainment
    Branded Content Development
    Digital Media
    Creative Strategy
    Data-Driven Communications
  • Since Sep 2018

    Participated in a KnowledgeStream™: "Currnt Facilitator Innovation"

    Workshop Facilitation
    Online Facilitation
    Online Community Moderation
    User Experience Research
  • Sep 2018 - Oct 2020

    Participated in a KnowledgeStream™: "Currnt Facilitator Innovation"

    Workshop Facilitation
    Online Facilitation
    Online Community Moderation
    User Experience Research
  • May 2018 - Oct 2020

    Facilitated a KnowledgeStream™: "Exploring Packaging Solutions to Reduce In-store Shrinkage and Theft"

    Shrink Reduction
    Loss Prevention
    Store Management
    Packaging Design
    Package Design
    Product Protection
  • Feb 2018

    Participated in a Sprint: "Understanding the Challenges of Workshop Facilitators in Qualitative Market Research"

  • 07 Nov 2017

    Answered a question on OpenForum: "Frequent Fliers of the Future"

  • Sep 2017 - Sep 2017

    Participated in a KnowledgeStream™: "Early Stage Learning and Innovation"

    Advisory Boards
    Expert Advisor
    Early Stage Ventures
    Innovation Management
    Innovation Pipeline Development
    Discovery Research
    Research and Development (R&D)
    Lifelong Learning
    External Experts Engagement
  • May 2017 - Jun 2017

    Participated in a KnowledgeStream™: "Branding in an Age of Extreme (mis)Information"

    Product Safety
    Social Media
    Transparent communication
    Sustainable Brand Strategy
    Sustainability & Business Innovation
    Brand & Communications
    Marketing Strategy
  • Jun 2017

    Participated in a Sprint: "Growth Opportunities for Spices, Seasonings, Condiments, & Toppings"

    Food Innovation
    Food & Beverage
    Food Industry
    Mergers & Acquisitions
    Product Innovation
  • Apr 2017 - Oct 2020

    Facilitated a KnowledgeStream™: "Men's Grooming/Buying Habits"

    Men's Grooming
    Men's Fashion
    Buying Habits
  • 17 Mar 2017

    Asked a question on OpenForum: "Digital media tips for start up CPG brands "