Currnt facilitator
Dawn Houghton
Innovation Consultant

  • Focus: Contributions are valued by peers
  • Accountability: Thoroughly contributes in all areas
  • Sense of Urgency: Consistently responds in a timely fashion
  • Team: Frequently supports and responds to peers

Location: Saginaw, Michigan Area

Awards earned:





Level: LEVEL 06

12 month points: 8526 ptsView details

Total points: 9692 pts

Innovation 318
Ideas 279
Research 214
Consumer 187
technology 142
Trends 84
Facilitation 80
Strategy 77
global 76
Growth 76
Marketing 72
insight 38
Product Development 34
Tissue 33
Ethnography 29
Vision 26
Hygiene 24
Branding 15
Personal Care 14
Storytelling 12
Consumer Insight 10
Segmentation 9
Creativity 9
Disposables 5
CPG Industry 3
New Product Development
Concept Developement
Household Products
Consumer Products
Consumer Behaviour
Consumer Behavior
Consumer Branding


Dawn Houghton has a proven track record of driving top-line business growth by leveraging expertise in consumer insight, vision, innovation, strategy, and brand expansion. She is passionate about making a difference in people’s lives by truly understanding their needs and translating them into solutions that deliver profitable business opportunities.

Her experience spans:
* innovation to fuel growth of established businesses including some of the world's biggest consumer packaged goods brand with 10+ brands at over $1 billion sales;
* creation of successful line extensions, new brands, and new-to-the-world categories that have achieved and sustain billions in sales;
* strategy for global enterprise growth with focus on meeting needs by pursuing new directions that stretch brands, technologies, and business models beyond today’s reality;
* leadership of teams tackling difficult corporate challenges including new business, exploration, insights, strategy, marketing, consumer understanding, concept development, product development, R&D, global needs, and business intelligence.

Dawn has been known to read consumers' minds, predict the future using her crystal ball, create big ideas, answer tough questions with a trusted 8 ball, and be inspired by a fortune cookie!

Expertise: new business, innovation, research, insights, vision, strategy, growth, branding, planning, trends, consumer understanding, qualitative, ethnography, segmentation, concept development, new product development, global needs, corporate brand, employee research, opinion leader research, new methods, consumer packaged goods, b2b, business intelligence, market analysis, technology, creativity,storytelling, team leadership


Innovation Consultant

Dawn of Innovation, LLC

February 2014 - Present

Helping companies grow by leveraging 35+ years innovation expertise in insights, marketing strategy, trends, and new product development. Specializing in understanding consumer needs, identifying growth opportunities, creating brand vision/strategy, developing new products, growing global businesses, developing technology strategy, building innovation capability, and leading innovation teams (especially front end innovation). Working with corporations across functions and within marketing, market research, strategy, product development, and technology functions. Advising business leaders, guiding research programs, and facilitating online advisory boards.

  • Since Nov 2018

    Facilitating on a KnowledgeStream™: "The Adaptation of Industries, Brands, and People to Disruptions"

    Disruptive Technologies
    Disruptive Innovation
    Product Innovation
    Change Management
    Corporate Disruptor
    Corporate Development and Strategy
    Strategic Alliances
  • Oct 2018 - Nov 2018

    Participated on a KnowledgeStream™: "The Future of Brand Storytelling"

    Brand Management
    Branded Content
    Branded Entertainment
    Branded Content Development
    Digital Media
    Creative Strategy
    Data-Driven Communications
  • Sep 2018 - Oct 2018

    Participated on a KnowledgeStream™: "Multi-Modal Tools and Artificial Intelligence for Capturing Consumer Interaction"

    Consumer Products
    Customer Insight
    Consumer Behaviour
    Ethnographic Research
    Audio Processing
    Video Analytics
    Consumer Privacy
  • Sep 2018 - Nov 2018

    Participated on a KnowledgeStream™: "Currnt Facilitator Innovation "

    Workshop Facilitation
    Online Facilitation
    Online Community Moderation
    User Experience Research
  • Aug 2018 - Aug 2018

    Participated on a KnowledgeStream™: "The Ideal Product Website User Experience"

    User Interface Design
    User Experience
    Website Development
    Website Marketing
    Web Design
    Web Usability
    Web User Journey
    Online Experience
  • Mar 2018 - Jul 2018

    Participated on a KnowledgeStream™: "The Next On-the-Go Product for Millennials"

    Millenial Marketing
    Product Development
    Travel Products
    Travel Product Development
  • Jun 2018 - Jun 2018

    Participated on a KnowledgeStream™: "Exploring the Latest Trends in Hair Care"

    Hair Care
    Beauty Industry
    Hair Styling
    Hair Care Technology Devleopment
  • Mar 2018 - Nov 2018

    Facilitated on a KnowledgeStream™: "Exploring How Sensory Cues Enhance Product Experiences"

    Sensorial Test
    Tactile Sensing
    Malodor air sampling
    Touch sensing
    Visual Merchandising
    Sensorial Design
    Sensory Evaluation
    Sensory Processing
  • Sep 2017 - Nov 2018

    Facilitated on a KnowledgeStream™: "CPG in an Era of eCommerce and Friction-less Markets "

    Digital Marketing
    CPG Industry
  • Jun 2017

    Participated on a Sprint: "Growth Opportunities for Spices, Seasonings, Condiments, & Toppings"

    Food Innovation
    Food & Beverage
    Food Industry
    Mergers & Acquisitions
    Product Innovation
  • Nov 2016 - Feb 2017

    Participated on a KnowledgeStream™: "Tech and CPG (IoT and FMCG)"

    Fast-Moving Consumer Goods (FMCG)
    Internet of Things (IoT)
    CPG (Consumer Packaged Goods)
    UI / UX
    Software Development
    Packaging and concepts
    Consumer Experience
    Consumer experience design
    Consumer Experience Strategy
    Consumer Experiences
    Smart Packaging
  • Apr 2016

    Participated on a Sprint: "Launching Successful Premium Consumer Propositions"