The Future of the Direct Brands Economy

KNOWLEDGESTREAM AT-A-GLANCE

ABSTRACT

How are media and creative agencies, adtech and martech enablers transforming their businesses to address the needs of a changing customer base (direct brands especially)? Through new self-serve, sales, data activation and customer service models? MP: What are the biggest opportunities in self-service models for both brands and agencies?

PARTICIPANTS

Michael Phelan

Start-Up CMO, Founder & Principal Go-to-Market Pros

Lisa Hendrickson

Consultant & Board of Directors Member

Himanshu Bharadwaj

Creative Director.

Rob Bickford

COO, SVP, CIO and President

Lynn Power

Marketer, CEO, Co-Founder, Entrepreneur, Learned Extrovert

Eric Kramer

Helping companies develop strategies and design their digital presence to reflect their business goals.

Falguni Desai

Head of Digital Strategy & Transformation

Maria Leo

Merchandising/Product Development/Retail Strategist

Olaf Zwijnenburg

OmniChannel Executive (Retail, Wholesale, FMCG)

Laureen Schroeder

Chief Marketing Officer

Joana Santos

Digital Marketing Consultant

Laurence Minsky

Associate Professor

Jason G

Mark Newcomer

Managing Director at Teneo

Brian Chossek

Purpose, Customer Experience, Automation, Change Management, Strategic Planning

Chris Woods

Global Innovation & Strategy Leader at Insight

David Berkowitz

Serial Marketer: marketing & strategy leader connecting ideas, people, and technologies

victor reiss

Director Digital Engagement Marketing

Steve Grant

VP, Applied Behavioral & Social Science

Roshan Nandwani

Executive Director, Transformation at BBDO Guerrero

Wes Atwood

Executive Marketing Professional

Keith Timimi

Chief Innovation Officer, VML Asia at VML

Linda McHugh

VP of Sales, West Coast at PodcastOne

Willem van der Horst

International Brand Strategy Director

Lynn Altman

President

Jon Gittrich

Victoria L. Summers

Associate Principal at ZS

W. Blake Burnette

IG Franchise Lead Consumer Marketing and Access Services

Tom Brazelton, MA

Dynamic and innovative communications and marketing professional

Dan Harris

Predictable Lead Generation via Video Marketing and Targeted Digital Advertising

Nicole D. Rose

Chief Marketing Officer (Interim) at RONN Motor Group, Inc.

Don Smith

Inventor and Founder at 1nhaler

Brenda (Bachrach) Vega

Marketing, Brand Strategy, Strategic Planning - Senior-Level

Brendan McGinty

Industry Director

Cecilia Clark

Public Relations Manager

Tony Tung

Sr. Creative Director, Head of Digital Creative

Chris Toth

Senior Research Analyst - Experiential and Consumer Insights

Dave Knox

Brand Builder, Digital Transformation, Venture Investor, and Startup Advisor

David Partain

David Partain – Accomplished Marketing Executive - CMO FlexShares

Doug M

Dailius Wilson

VP Sales and Growth

Michael A. Campagna, CPIM

Chief Marketing Officer at Mimo Monitors

Carrie Messinger

Chief Marketing Officer at Aradius Group

Tito Zamalloa

Consumer products marketing executive. Retail and e-commerce.

Steven C

Michael Parness

CMO | Chief Marketing Officer at Outward Hound

John S

Dawn Sandomeno

PBI Consulting | Providing Insights and Expertise for Social Media: Influencer, Content and Cause Marketing

John Leeman

Co-Founder, Managing Director at True Customer Group, a Marketing, Media, Analytics, eCommerce Consulting Company.

Azlina Azman

Digital Marketing Manager, APJ

Craig Macdonald

Managing Director: Programmatic Media; Digital Lead for Communications and Media/Entertainment Vertical, North America

Max Bonpain

CMO

Patrick Van Schie

Global Business Executive │ CMO | Managing Director | SVP Sales & Marketing | CPG Leadership | Supervisory Board Roles

Christine A

Kelly Meerbott, Executive Leadership Coach

Works With Busy Leaders To Achieve More In Less Time ✔️ Creates A Greater Financial & Personal Legacy ✔️

Anvesha Poswalia

Marketer | Digital & Brand Strategist | Top 50 Digital Leaders India CMO Asia | Adobe Digi100

OBJECTIVES

1. Explore and Understand Currnt Platform: Co-facilitate this first IAB/Currnt KnowledgeStream in order to learn how Currnt works and pilot how to use the platform.

2. Tap into New Perspectives: Extend beyond the IAB member base of publishers and adtech, to access unique agency and brand perspectives.

3. Probe and Define the Direct Brand Economy: Gain insight into agencies' and brands' emerging needs and challenges in serving the Direct Brand Economy.

4. Inform IAB Thought Leadership: Supplement a parallel whitepaper-in-progress with the voices of brands and agencies. Determine how Currnt might help IAB produce future knowledge capital.

NaN% Complete

Start Date: Dec 20, 2018
End Date:

123

CONTRIBUTIONS

ACTIVITY

46 Days

1 Themes

18 Contributors

60 Posts

63 Comments

101 Followers

OUTPUTS

None yet

CALLS ATTENDED

• 2018-12-18 21:07:05 - A recording of the Scoping Call & Talent Review was uploaded

Login to your account

Create your account

Recover password

Linkedin URL

Total Points:

Edit Message