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Anvesha Poswalia

Anvesha Poswalia

Marketer | Digital & Brand Strategist | Top 50 Digital Leaders India CMO Asia | Adobe Digi100 at Unilever

Joined 10/23/2018

Summary

A passionate marketer, Anvesha currently heads e-commerce & digital marketing for Home Care division of Unilever in India. Prior to this, she was heading digital marketing for L’Oreal Professionnel. She has also works at Asian Paints, a travel startup & Google in the past. Anvesha was placed in “Top 50 Most Influential Digital Leaders” by the World Marketing Congress and in the “Top 100 Digital Marketers in India” by Adobe. A thought leader in her field, she has been a speaker at various conferences and her guest articles have been published in various content portals like afaqs!, tvnews4u.com, upgrad.com. She was featured by Social Samosa in the “Social Media Superwomen” in India for two consecutive years in 2016 and 2017. She was also instrumental in winning several awards for Asian Paints at Goafest, IDMA and CMO Asia. Her journey started with Google, where she worked closely with clients like Sephora, Gap and Jet Airways to help them build successful strategy for their marketing campaigns across the Google ecosystem. Following which, she transformed the marketing strategy at Travelyaari.com and set up a strong base with an efficient team.She is extremely excited and optimistic about the adoption of digital technology and is looking forward to how digital is all set to change of shape of marketing.
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Level: LEVEL 04 (12mo pts: 1738 pts)

Rating: 4.43/5 stars (605 ratings)

Lifetime points: 17940 pts

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Experience
Senior Brand Manager - Digital at Asian Paints
Head of E-commerce & Digital at Unilever
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Followed by 2

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Activities

  • Aug 2021 - Nov 2021

    Participated in a KnowledgeStream™: "The Future of Marketing Data and Privacy"

  • Feb 2021 - Apr 2021

    Participated in a KnowledgeStream™: "Strategic Decision Making for Audience Buying"

  • Nov 2020 - Jan 2021

    Participated in a KnowledgeStream™: "The Future of Ingredient and Product Transparency"

  • Nov 2020 - Jan 2021

    Participated in a KnowledgeStream™: "The Future of Circular Economy for Sustainable Plastic Products "

  • Aug 2020 - Oct 2020

    Participated in a KnowledgeStream™: "Driving Consumer Engagement Post-Purchase"

  • Mar 2020 - Jun 2020

    Participated in a KnowledgeStream™: "The Future of Retail Technology"

  • Apr 2020 - May 2020

    Participated in a KnowledgeStream™: "The Future of Retail and Commerce in North America"

  • Feb 2020 - Apr 2020

    Participated in a KnowledgeStream™: "Building Emotional Connections in B2B Markets"

  • Sep 2019 - Dec 2019

    Participated in a KnowledgeStream™: "The Future of Media Planning for Retail & CPG/Pharma"

  • Oct 2019 - Dec 2019

    Participated in a KnowledgeStream™: "CX Driving Business Success"

  • Jul 2019 - Aug 2019

    Participated in a KnowledgeStream™: "The Future of Digital Customer Engagement"

  • Mar 2019 - Aug 2019

    Participated in a KnowledgeStream™: "Developing Next-Gen Marketing Campaign Performance Metrics"

  • Mar 2019 - May 2019

    Participated in a Map: "The Future of Media & Entertainment: Who's winning?"

  • Mar 2019 - Mar 2019

    Participated in a Map: "Retail - Sensing Trends and Disruptions Impacting the Retail Workforce"

  • Feb 2019

    Participated in a Sprint: "Transforming Organizations into Superfluid Enterprises"

  • Nov 2018 - Jan 2019

    Participated in a KnowledgeStream™: "Developing Employee Value Propositions of the Future"

  • 13 Nov 2018

    Asked a question on OpenForum: "Change management within the company"

  • 27 Oct 2018

    Asked a question on OpenForum: "Bulk deals on media - Does quality get affected?"

  • 26 Oct 2018

    Asked a question on OpenForum: "Another piece to manage"

  • 23 Oct 2018

    Asked a question on OpenForum: "Determining the ROI of Content Marketing"


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Panel
Innovative Solutions to Get the Most From Your Marketing Data
Most businesses have tons of marketing data available, however, they are not maximizing the value of their data where two-thirds of data available to enterprises go unleveraged. We are looking to develop data solutions and practices to enable marketing leaders to learn more about their customers and create deeper relationships with them.

This is a unique opportunity for passionate, industry professionals to advance their thinking in this field. As a member, you'll engage with other panelists, learn more than you contribute, and get rewarded and recognized in the form of points and cash rewards. This engagement is moderated by an expert facilitator and is open asynchronously around-the-clock for your convenience over 4 days. You will also receive a $200 honorarium.

Each day of the 4 days, the facilitator will introduce a new subtopic exploring a new facet related to the value of marketing data today and in the future.
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Marketers today have become awash in data and many don’t know how good the data they are using actually is. Low-quality data leads to ineffective marketing and wasted spend which underscores the importance of first-party data. In our panel, we will explore the challenges in ensuring data is high-quality, the barriers in data collection, and discuss solutions around data in a privacy-centric world.
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As markets shift faster than ever, we want to engage in a discussion to build a playbook for companies to source competitive intelligence. We will look to explore the challenges and opportunities facing competitive and market intelligence leaders on their current existing practices and identify how companies can enhance what they are doing.
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Optimizing Customer Experience through Real Time Omnichannel Communications
As companies look to enhance their customer experience, we want to explore how developing real-time omnichannel communications will deliver more seamless experiences, improved services, and higher levels of support.
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Trends Reshaping the Future of Work and Talent Management
Workforce disruption and changes are happening at an unprecedented pace. Staying ahead of these workforce trends and disruptions is even more important for business leaders today as they look to effectively acquire, train, manage, and grow their talent. To better understand workforce disruption, we're assembling an online advisory panel of human resources and other workforce professionals, including leaders in HR, workforce planning, talent acquisition, and others.

With this panel we seek to explore and understand these trends and their implications on the workforce today and in the future. We'll discuss the technological, social, economic, demographic, environmental, and geopolitical shifts that are shaping the landscape of HR functions - including employee benefits, employee retention, talent acquisition, etc.

We are asking experts to engage in an ongoing brainstorming discussion to validate trends and high-level thinking. Once approved for the panel (usually within 24 hours) you can come in at your own convenience.
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Consumer Tech Innovation
This Currnt is a curation of best tactics and strategies for innovation in product development applying a portfolio mindset vs. death by feature to prime a pipeline for faster, more profitable development.

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Last post 3 days ago
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The Always-On Learning Culture: Keeping Pace with Future of Work Demand
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The Future of Digital Fulfillment and E-Commerce in Emerging Asian Markets
As the traditional distributor model is being challenged in retail and consumer goods, we'd like to explore the future of digital fulfillment and e-commerce in emerging markets.

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