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Laurence Minsky
Associate Professor at Columbia College Chicago
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Laurence Minsky
Associate Professor at Columbia College Chicago
Joined 06/20/2018
Level: LEVEL 01 (12 mo pts: 0 pts)
Rating: 4.12/5 stars (25 ratings)
Lifetime points: 397 pts
An internationally known thought-leader, Laurence's books include The Activation Imperative: How to Build Brans and Business by Inspiring Action, which reached #1 on several Amazon.com lists and is included on the "Must Read" list of Association of National Advertisers Advertising Education Foundation alongside the classics by Aaker, Cialdini, Ogilvy, and Vance Packard. His other best-selling books include Audio Branding: Using Sound to Build Your Brand and How to Succeed in Advertising When All You Have Is Talent, now in its second edition. And his articles have been published by The Harvard Business Review, The European Business Review, and others. As a consultant for many fo the world's top brands, he is known for known for developing effective cross-channel solutions that boost marketing ROI for world-class clients, Laurence’s expertise includes new product development; brand strategy, positioning, and planning; online & in-store shopper marketing; lead generation and lead nurturing programs; digital, mobile and social strategy; content marketing; and cross-channel brand activation program development. His success is due to his unique ability to think like a planner, digging into the data and the seeing patterns that result in actionable insights; like a creative to develop strategically informed programs that draw on the insights and opportunities; and like a project manager who knows how to break down programs into actionable steps that generate business and brand results. Finally, as an educator, his students have gone on to success at some of the greatest ad agencies in the world.
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