-
20 May 2019
Answered a question on OpenForum: "Chinese Telecommunications"
-
30 Oct 2018
Answered a question on OpenForum: "Luxury Brands"
-
30 Oct 2018
Asked a question on OpenForum: "Is The biggest enemy of Influencer Marketing its own success?"
-
08 Oct 2018
Answered a question on OpenForum: "Marketing Roles"
-
13 Jun 2018
Answered a question on OpenForum: "How would you define the role of the Customer Experience team in a company?"
-
20 May 2018
Asked a question on OpenForum: "Marketing Strategies linked to Blockchain technology"
-
27 Mar 2018
Answered a question on OpenForum: "The Value of Curiosity"
-
20 Sep 2017
Answered a question on OpenForum: "What is the impact of shopping by voice on brands?"
-
19 Jun 2017
Answered a question on OpenForum: "Amazon & Whole Foods"
-
Oct 2016
Participated in a Sprint: "Trends in IoT for Fitness Wearables"
-
Jun 2016
Participated in a Sprint: "Envisioning the Future of Big Box Retail"
keyboard_arrow_up
Collapse
Patrick Van Schie
Global Business Executive │ CMO | Managing Director | SVP Sales & Marketing | CPG Leadership | Supervisory Board Roles at Fontem Ventures B.V.
Joined 03/09/2016
Share
- Share
- https://currnt.com/@patrick_van?src=grefurlCopy link
- Share in Twitter
- Share in Facebook
- Share in LinkedIn
Summary
Strategy Design │ Brand Growth │ Market Expansion │ Revenue Growth
patrickvanschie@msn.com
As a Global Business Executive, I enhance and grow a company’s market position in highly competitive international markets by introducing new products and implementing collaborative enterprise solutions that consistently optimize revenue and profit performance. With numerous successes in senior leadership roles across world-class CPG/FMCG settings within Heineken, I have built a reputation for developing the strategic sales and marketing initiatives that significantly grow brand awareness (through online and offline media), while assembling and leading the high performing, top talent teams across Europe, Latin America, Caribbean and North America markets that meet retail customer demands worldwide. Select achievements:
MULTINATIONAL STRATEGIES
→ Designed and launched a new commercial solution that reversed negative financial performance (-12% EBITDA) in Central Europe to achieve 100 bps in Return-on-Sales (ROS) improvement and 4% regional EBITDA growth.
DRAMATIC PROFITS
→ Increased profitability by 250 bps of ROS after restructuring the Exports Americas group, instituting internal training and maximizing sales capabilities of external partners.
MARKET SHARE
→ Quickly strengthened position of soft drink portfolio at beginning of price war in Dutch retail sector, reaching historic levels of profit (over 175 bps in ROS) through product innovation and strong competitive culture at Vrumona.
BRAND INITIATIVES
→ Designed and executed many successful traditional and social media campaigns, including the record-breaking “Amstel Friendship” in the Netherlands that fully revamped product image; later replicated in seven other countries.
LEADERSHIP
→ Building Winning Teams across geographies in the Americas and Europe by mobilizing people beyond inspirational strategies and by demonstrating example behaviors.
patrickvanschie@msn.com
As a Global Business Executive, I enhance and grow a company’s market position in highly competitive international markets by introducing new products and implementing collaborative enterprise solutions that consistently optimize revenue and profit performance. With numerous successes in senior leadership roles across world-class CPG/FMCG settings within Heineken, I have built a reputation for developing the strategic sales and marketing initiatives that significantly grow brand awareness (through online and offline media), while assembling and leading the high performing, top talent teams across Europe, Latin America, Caribbean and North America markets that meet retail customer demands worldwide. Select achievements:
MULTINATIONAL STRATEGIES
→ Designed and launched a new commercial solution that reversed negative financial performance (-12% EBITDA) in Central Europe to achieve 100 bps in Return-on-Sales (ROS) improvement and 4% regional EBITDA growth.
DRAMATIC PROFITS
→ Increased profitability by 250 bps of ROS after restructuring the Exports Americas group, instituting internal training and maximizing sales capabilities of external partners.
MARKET SHARE
→ Quickly strengthened position of soft drink portfolio at beginning of price war in Dutch retail sector, reaching historic levels of profit (over 175 bps in ROS) through product innovation and strong competitive culture at Vrumona.
BRAND INITIATIVES
→ Designed and executed many successful traditional and social media campaigns, including the record-breaking “Amstel Friendship” in the Netherlands that fully revamped product image; later replicated in seven other countries.
LEADERSHIP
→ Building Winning Teams across geographies in the Americas and Europe by mobilizing people beyond inspirational strategies and by demonstrating example behaviors.
View more
expand_more
Less
expand_less
Rewards expand_more
Rewards expand_less
Rewards
2
2
0
0
Level: LEVEL 04 (12mo pts: 1163 pts)
Rating: 4.45/5 stars (38 ratings)
Lifetime points: 1261 pts
Experience expand_more
Experience expand_less
Experience
VP Marketing at Fontem Ventures B.V.
VP Global Marketing Activation at Fontem Ventures B.V.
Follow back expand_more
Follow back expand_less
Followed by 0
No followers yet.
Activities expand_more
Activities expand_less
Activities
View more
expand_more
Less
expand_less
View More
expand_more
expand_less
Hide
Show details
group
0Follower(s)
add
Start a Talk
Panel
The Future of the Direct Brands Economy
How are media and creative agencies, adtech and martech enablers transforming their businesses to address the needs of a changing customer base (direct brands especially)? Through new self-serve, sales, data activation and customer service models?
MP:
What are the biggest opportunities in self-service models for both brands and agencies?
MP:
What are the biggest opportunities in self-service models for both brands and agencies?
Panel
Future of Brand Storytelling in a Digital Data-Driven Era
branded content; brand storytelling; branded entertainment;
digital, mobile, social, documentary, scripted, animation; analytics, creative, production; data-driven content; brand video, film, experiential, podcasts, immersive AR/VR, ecommerce
digital, mobile, social, documentary, scripted, animation; analytics, creative, production; data-driven content; brand video, film, experiential, podcasts, immersive AR/VR, ecommerce
Panel
The Future of Blockchain in Retail & CPG Supply Chains
The future of blockchain in retail & cpg supply chain -- exploring best practices across the industry
close
Total Points: 1261
Earned By
close
Edit Partner Bio
close
Add Position
close
Add Education
Start Year
End Year
close
Profile
close
Profile
Current title:
Current company:
Profile Summary:
Twitter:
Facebook:
Linkedin:
Instagram:
close
Partner Description
close
Edit skills
close
Edit skills
close
Make your own Post
Description
Tell everyone what your Post is about
Banner Image
close
Edit your Post
close
FOLLOWERS ()
close
Edit your post
close
Add tags to your profile
What is your LinkedIn profile URL?
https://www.linkedin.com/in/What is your Professional Title?
What company do you work for (if applicable)?
We recommend you content based on tags that match your skills, areas of interests and knowledge.
Suggested tags
close
Post an Update
Description
close
Edit your Update
Description
close
EDIT APPLICATION
close
Edit your Comment
close
arrow_back Add tags to your Talk
Tags help us put your talk in the eyes of people that could be potentially interested in participating
Add at least 3 tags
Your tags
close
Start a Talk
Share articles, books, podcasts, ideas or questions that you think are important for other professionals to stay fresh and relevant.
close
Patrick Van Schie
Global Business Executive │ CMO | Managing Director | SVP Sales & Marketing | CPG Leadership | Supervisory Board Roles at Fontem Ventures B.V.
Comments
Keep the conversation going
close
Edit your Comment