As a Global Business Executive, I enhance and grow a company’s market position in highly competitive international markets by introducing new products and implementing collaborative enterprise solutions that consistently optimize revenue and profit performance. With numerous successes in senior leadership roles across world-class CPG/FMCG settings within Heineken, I have built a reputation for developing the strategic sales and marketing initiatives that significantly grow brand awareness (through online and offline media), while assembling and leading the high performing, top talent teams across Europe, Latin America, Caribbean and North America markets that meet retail customer demands worldwide. Select achievements:
MULTINATIONAL STRATEGIES → Designed and launched a new commercial solution that reversed negative financial performance (-12% EBITDA) in Central Europe to achieve 100 bps in Return-on-Sales (ROS) improvement and 4% regional EBITDA growth.
DRAMATIC PROFITS → Increased profitability by 250 bps of ROS after restructuring the Exports Americas group, instituting internal training and maximizing sales capabilities of external partners.
MARKET SHARE → Quickly strengthened position of soft drink portfolio at beginning of price war in Dutch retail sector, reaching historic levels of profit (over 175 bps in ROS) through product innovation and strong competitive culture at Vrumona.
BRAND INITIATIVES → Designed and executed many successful traditional and social media campaigns, including the record-breaking “Amstel Friendship” in the Netherlands that fully revamped product image; later replicated in seven other countries.
LEADERSHIP → Building Winning Teams across geographies in the Americas and Europe by mobilizing people beyond inspirational strategies and by demonstrating example behaviors.
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