KNOWLEDGESTREAM AT-A-GLANCE
The Demise Of Corporations
ABSTRACT
The Demise Of The Corporation
PARTICIPANTS
OBJECTIVES
1. : Distill relevant trends and factors and identify relevant examples.
2. : Identify the range of needed capabilities and understand the feasibility of each.
3. : Create a capability roadmap priority of importance and feasibility.
4. :
End Date: Oct 29, 2018
CONTRIBUTIONS
ACTIVITY
133 Days
10 Themes
20 Contributors
636 Posts
185 Comments
100 Followers
OUTPUTS
9 Slide Deck
THEME #1
Theme 1: Sizing up the Value Proposition: Are large corporations doomed?
THEME SUMMARY
It would appear there is general consensus behind the central hypothesis behind the book
- Size is most definitely a factor...but it is also inextricably connected to age
- Luck plays a role as well...especially dumb luck (where execs can't pinpoint success at all)
- Talent is, was and always will be a key part of the equation
- Short termism contributes to the demise
Org structure are critical pieces of the puzzle
If the operating practices of large companies veer toward protectionism (maintaining the viability of what's already built) as opposed to recognition, reaction and response to new conditions, the seeds of demise are sown
The top 5% were all structured and flexible, organised and agile, procedural and creative. The latest label for this is often 'ambidextrous'.
Fundamentally the real debate is whether corporations can compete successfully in today's times
think about whether existing corporate structures are fundamentally flawed in such a way that they are no longer consistent with success. A primary truth that we need to uncover, if we determine that this is the case, is what is so different now as to invalidate models that worked over many years.
companies need to be willing to attack their own business models when it's required to move forward.
Talent design is critical
I was a product of fast-tracking in the company. There are several benefits, but at the same time, being able to see the fruits of strategy and product development roadmap I could only see when I got to stay at least 3 years on the job-
I think a reward system that actually protects and rewards the courageous leader is needed in corporate America.
Culture is key
as long as leadership can begin to understand 'what got us here won't get us there' mentality, a doomed corporation can be avoided.
These Titanics are seen as convenient working places where employees can hide among others, since there is always someone else who could do "my/this" job. So employees stick around for 10, 15, 20 years and are more relaxed than invested/identified. They also don't see the urgency
THEME #2
Theme 2: What's your Heresy?
THEME SUMMARY
Embracing your heresy is certainly easier for startups or challengers.
- "larger corporations, as we've discussed, are basically risk management machines by design"...but really they're just mitigating risk versus embracing it as a way of life
- Culture and personality plays a huge role
Heresy thinking is open to any large company regardless of age
THEME #3
Theme 3: Digital Disruption
THEME SUMMARY
Digital Disruption as a platform resonates as an evolution of "Optimization" and "Transformation"
- According to Gartner analyst Hung LeHong, for disruption to be present, "new revenue streams" must be evident
- No better example of this than the very notion of e-commerce itself
- ..but with social for example, may companies just use a broadcast channel (and ultimately this is the fork in the road)
- Ultimately where a company falls on this continuum will be a product of their leadership and commitment to change
It's not that companies don't want to make this shift (from optimization to disruption), it's that their legacy systems won't allow them to
Digital disruption is still anchored in customer-centricity (or should be)
'Digital transformation is when companies use technology to radically change the performance or reach of an enterprise . . . The drivers tend to be disruption from market newcomers or innovation from rivals seizing the opportunity to win new customers.'
we reserve digital business transformation for companies pursuing net new revenue streams, products and services and business models.
The "choice" to make the transition from optimization to disruption is ultimately grounded in cultural commitment
Yelling at corporations they are about to get disrupted is as useful as yelling at a friend they need to diet or exercise or vote differently - it makes you feel better but it rarely helps.
once you get large and relatively successful, different motivations often kick in. We humans have biases to avoid loss, maintain the status quo, etc (https://www.behavioraleconomics.com/resources/mini-encyclopedia-of-be/loss-aversion/). It's not a strategic decision - it's human nature.
THEME #4
Theme 4: Winning the Talent War
THEME SUMMARY
The "Talent War" is a central piece of the "survival puzzle" and requires both strong leaders and intrepreneurs "inside"
- Corporations need to adjust their structures to cater for this new talent marketplace
- Culture and leadership remains a key component of this puzzle
- Education and learning are also key variables and winning companies will built this into their talent offering
- Attracting and retaining talent takes on new roles, values and meaning beyond financials
Corporations have to adjust for the new talent marketplace and the role learning plays in this
the previous path of Higher Education -> Life-long Career no longer exists. The future employee will need to embrace the lifestyle of a "Life Long Learner."
employers are now launching their own Universities to help fill this void. For example, Airbnb is opening an internal university to teach their team members Data Science.
Millennials remain a vital part of this new ecosystem
we are entering a time where business solely for profit will not be enough to attract talent, particularly entrepreneurial talent. Business mission, and social responsibility regarding that mission, will be as important as salary and benefits to many, especially the millennial generation
every person becomes an entrepreneur of his/her own talent and the companies that can position themselves as HOT companies will get more of it,
Corporations have to think beyond compensation as simply financial based
Like Patty Soltis MBA BS says Inspiration will be a critical element in the war on (millennial) talent
That is how Apple was able to inspire millions to create apps for their store, or how AirBNB was able to attract million homeowners to rent out their house. They believed in the story and the values that were proposed.
Empowering talent to realize their potential is a win-win, but none of this happens without strong leaders
That is how Apple was able to inspire millions to create apps for their store, or how AirBNB was able to attract million homeowners to rent out their house. They believed in the story and the values that were proposed.
if the goal of an organization is to turn employees into entrepreneurs or intrapreneurs, then they are also after building a strong leaders
THEME #5
Theme #5: Customer Obsession
THEME SUMMARY
Customer Centricity and even obsession are mission critical to any business and yet are not the norm across the board
- Conflicting agendas and priorities remain stumbling blocks
- This doesn't mean the customer is always right
- ...and in some cases, companies have to balance customization with standardization
- Technology plays a key role e.g. AI
Conflicting Agendas
When customer obsession doesn't work
Product v Customer
I am increasingly attentive to Drucker who says you should put every product on trial for its life regularly. Also you should be skinnying the product down to give the minimum services and features the customer is willing to pay for.
It is too easy to drift away from your product plan when you respond too frequently to customer one-off requests
AI and emerging technology will prove to be pivots in this area
I could list a number of companies that are using machine learning algorithms to better understand customer behavior and motivations. That does not make them customer centric
The decision to be customer centric/obsessed is independent of the data and must be reflected in the culture and reward structure of the firm for it to have any impact.
THEME #6
Theme 6: Corporate Global Citizen
THEME SUMMARY
Corporate citizenship could be the evolution of purpose, but does not have to be at the expense of profit
- The role and responsibility between government and business is an ongoing debate and discussion point
- Corporate citizenship is also inextricably linked to talent design / winning the talent wars
Making the case for Corporate Citizenship
if companies engage well in the things they do, they'll reap the benefits in tangible things like sales, staff turnover, talent attraction, brand, demand, etc, etc.
According to the Bureau of Labor Statistics, in 2018 YTD, the average “Quit” rate of the US labor force is 2.3% in the private sector. This rate has been steadily climbing over the past 10 years. From 2009 (1.5%) to 2016 (2.3%) this constituted a 53% increase in average annual “Quit” rate.
The evolution of purpose
Case Studies / Anecdotes
n 1987 the FCC refused to renew the broadcast licences of 14 radio stations in the RKO General family because of corporate dishonesty.
Blockchain has the potential to open up the supply-chain process to interested parties to ensure that all parties are fulfilling their stated Purpose. One use case involves using Blockchain to end the trade of blood diamonds.
Corporate citizenship is inextricably linked to talent
In his Forbes article, "The Best Weapon In The War For Talent May Be Your Brand," George Brooks mentions that benefits, progressive policies, and cool offices spaces will not be enough to convince talent to join.
According to the Bureau of Labor Statistics, in 2018 YTD, the average “Quit” rate of the US labor force is 2.3% in the private sector. This rate has been steadily climbing over the past 10 years. From 2009 (1.5%) to 2016 (2.3%) this constituted a 53% increase in average annual “Quit” rate.
THEME #7
Theme 6: Moving this forward and making it happen
THEME SUMMARY
Forget about turning the Titanic around, what's needed is to make changes to it "in motion" in order to change course
- This requires bold and even extreme leadership
- However in order to truly succeed, change must be a) pervasive throughout the organization, b) sometimes covert and ultimately c) integrated - this can't happen in isolation
SURVEYS
Change begins at the top with leadership
Is it even possible to turn the Titanic around?
THEME #8
The evolution of Built to Suck
THEME SUMMARY
This theme was really just closing thoughts on the book
- Some great data points about the mortality of corporations
- Great discussion on companies on "DeathWatch"
Research / Validation
Yale University shows. According to this, the 500 largest listed US companies reached an average age of 67 years 100 years ago, compared to only 15 years in 2015
ale professor and author Richard Foster estimates that by 2020 more than three-quarters of the largest US corporations will be companies of which we have not yet heard
THEME #9
Update: Is Built to Suck "Futureproof"? (and cover designs - see below)
THEME SUMMARY
Is the concept of Futureproof flawed? What about our first trillion dollar companies, Apple and Amazon?
- The very concept of Futureproof is flawed. As long as time keeps ticking, no company is safe
- That said, Apple and Amazon didn't get to where they got to without doing something right!
So what should a company do about it?
f you want to future-proof your company, to the degree that it is possible to do so, you must change your thinking and be prepared to blow things up with little remorse when it's required.
Nothing is "future proof". However that does not mean that companies should abandon TRYING to be "future proof"
What are our trillion dollar companies doing about it?
Apple will be harder to kill and will take longer to die than almost any other company in history - even if they get it wrong a lot.
Jeff Bezos' "DAY ONE" philisophy (https://www.forbes.com/sites/quora/2017/04/21/what-is-jeff-bezos-day-1-philosophy/) is probably the right one to prolong its existence. But the future is long. Nothing lives forever.
Key advice / inspiration quotes about dealing with an uncertain future
THEME #10
The four horsemen of the coming Corporate Apocalypse