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Top Predictions for the Market Research and Analytics Industry

December 22, 2019 to present

Industries and markets are rapidly changing as companies and people have to adjust to a new norm and reality. This SmartGroup™ of experts is taking on a big-picture perspective on the latest trends, changes and future state of the market research industry (trends, drivers, needs, frictions, technologies, values, and recommendations) as we enter into a new era. SmartGroup™ members nominate and vote on future topics to explore as the platform curates monthly reports that develop the reputation of its contributors and enable other professionals to stay relevant on the topic.

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What time period should market research and analytics firms target as they move forward?

By: Jackie Rauchberger

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How can you close the luxury sale?

By: Diane Roessler Weinert

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What is the biggest change for the market research industry and will some of it remain after the end of the crisis?

By: Josef Zach

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Inviting consumers to attend conference halls for "Central Location Testing" has become diffiult given the Covid-19 measures, and the clients' uncertainty. Therefore some product testing is moving from central locations (with a good control of test conditions) to in-home testing: Testing products in real environment, but with less control. Is this approach sustainable? Will it satisfy clients?

By: Josef Zach

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I see an information deficit for consumers doing online shopping. How can they be sure the item they are ordering is the cheapest, the most sustainable, the most economy friendly amongst several options?

By: Josef Zach

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What are the most effective uses of Virtual Reality in the Market Research industry today?

By: Daniel Berkal