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Welcome to the panel
The Future of the Direct Brands Economy
Hello there!
Thank you for your participation. I am looking forward to getting to know you, sharing insights and anticipating trends together in this exciting topic. Take a look and feel free to chat with me if you have any questions. Just click on the little envelope in the top left corner under my name.
Welcome to the panel
The Future of the Direct Brands Economy
Leave an up to 90 seconds welcome video for your panelist
Edit Media Post
Copy the link, share it with potential panelists (that are not already
Currnt users), if they are selected and participate, you earn $10 (40 Currntcy). It's that simple.
insert_linkhttps://currnt.com/projects/view//?ref=
Copy the link, share it with potential panelists (that are not already
Currnt users). It's that simple.
insert_linkhttps://currnt.com/projects/view//
PROPOSE A FUTURE QUESTION FOR THIS SmartGroup™
Main Topic Question
Type a relevant question that each person in the group can answer while considering two dimensions.
Here are a few examples:
- What are the top trends impacting by X and Y?
- What solutions are there that are both X and or Y?
- What will be the most X and Y about the future?
- What is the best course of action considering both X and Y?
Additional context (optional)
TIP: Label these axis such that they reflect desirable attributes. This way, the highest voted responses will manifest in the upper right (e.g. Affordable, Easiest, Most Impactful, Scalable).
Proposed Topic
Edit Theme
Best Practice: Provide the context someone needs to appreciate where you are in the journey. It’s great to recap what came out of prior themes and indicate where you are going next. Also, try to tee up the tension in the topic and get people to post an argument for their ideas.
Help make themes more readable by offering tags that participants can use to categorize their responses (e.g. pro/cons, etc.) You can always change these later. These tags will also preset your KT categories.
The Future of the Direct Brands Economy
December 20, 2018 to February 4, 2019
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Description
How are media and creative agencies, adtech and martech enablers transforming their businesses to address the needs of a changing customer base (direct brands especially)? Through new self-serve, sales, data activation and customer service models?
MP:
What are the biggest opportunities in self-service models for both brands and agencies?