The Influence of Black America on Global and American Culture

The influence of Black America has still been ignored by major brands and companies despite the black community being arguably the most influential market category in the world with their impact on American and global culture. We are looking to discuss where these companies have a cultural literacy gap and how these brands should focus on the black community from product development to their go-to-market strategies.

We are bringing together a panel of people who understands and appreciates the influence of black America with the goal to develop cultural fluency and create a guide that intersects DEI and brand marketing/development.

This is a unique opportunity for passionate, expert professionals to join 20+ panelists to advance the thinking in this field. This engagement is moderated by an expert facilitator and is open asynchronously, around-the-clock for your convenience.

Every two weeks, the facilitator will introduce a new subtopic – each theme exploring a new facet related to the intersection of black culture and beauty.

Participation is exclusive, 100% online, and at your own convenience:
- One month participation (option to continue)
- Contribute once or twice per week

Activities include:
1. Discuss trends and innovations
2. Share perspective of future scenarios
3. React to each other's ideas
4. Make new professional relationships

Value to you:
- Engage with equal-caliber peers
- Enhance your knowledge on this subject
- Gain recognition as a thought-leader
- Active panelists are guaranteed to earn a minimum of $50 per 2-week theme (with the opportunity to earn more)

peopleExpert participation

- Heads of Diversity, Equity, and Inclusion
- Black Community Leaders
- Cultural Influencers
- Heads of Market Research
- Brand Directors
- Sociologists

Edward Bourel
Head of Marketing - Omni-Channel Retail | Digital | Sport, Fashion, Entertainment & Culture Marketing
I have been a marketing leader for over 25 years working with high-visibility brands like Planet Fitness, Nike, New Era Cap, Levi's, McDonald's, etc. These brands target African-Americans heavily and in most instances, this consumer segment is the lead influencer for the marketplace. How these brands leverage and perceive black beauty and culture is highly pertinent. Also, how they leverage the culture to influence the general consumer market is my area of expertise.
Morgan A
Dedicated to healthy families and communities.
As a public health professional and advocate for the health equity for black women and their families, I have knowledge and expertise around driving factors related to health, beauty and culture in the black community.
Melissa Hago
Vice President, Beauty
The group will benefit having me on the panel as I lead market research for beauty and wellness at the trend forecasting agency Fashion Snoops. This includes looking at cultural shifts like DEI and how these shifts will impact the industry. I speak to the shift on a macro cultural level down to marketing and innovations on the market.
Leon Shanno
Small Business Owner, Skin Therapist and Educator
As a queer black man who works in skincare and the beauty industry with a partnership with large brands, an educator at a diverse beauty school and small business owner , I believe I offer a different perspective on diversity and inclusion as it pertains to how, where why things should be implemented.
Kennette Burges
CEO at FOCUS Marketing & Development Solutions, Inc (Int'l Strategic Marketing, Product Launch & Business Development Consultant)
Kennette J Burgess, MBA (Award-winning Strategic Marketing Consultant, Business Coach & Community Leader) My passion is empowerment through creating more black, minority and female entrepreneurs and also through fashion and design. I am the CEO of FOCUS Marketing & Development Solutions which works closely with 1st generational entrepreneurs, small and medium businesses, also corporate giants ,most are black owned in the USA, Bermuda and globally. FOCUS has a clothing wing, Distinct Apparel which also focuses on empowering black people through fashion, Distinct Apparel also supports fashion entrepreneurs to create their own fashion brand. I love what I do and my clients love their results and entrepreneurial freedom! It's time to #GetWithFOCUS . You can learn more about me at

lockThis panel is now closed to new applicants.


Engage with equal-caliber peers any time you want.


Enhance your knowledge on this subject.


Gain recognition as a thought-leader in your industry.


Earn cashable rewards through points.

“I like that I can do this when I have time,
and there is no set schedule.”

Eric Allen, Senior Manager, Supply Chain at EY

“I find the topics engaging and I love the
flexibility of checking in and providing insights
at my convenience.”

Kimberly Underwood, Consultant at Underwood Consulting

“Great platform, great questions and topics.
The potential to earn a little more money for
participating is nice as well.”

Oren Birks, Sr. Director of IT at PBI-Gordon

“I really enjoy being on the panels, sharing
information and reading the perspective of the
other panelists. It is quite intriguing and most
all of the panelists are quite bright.”

Patty Soltis, CX Strategist at Kinetic Edge Consultants

“Very interactive, informative and without
any inherent bias. This is as good a collaborative
platform as you can get.”

Pinaki Banerjee, Program Director at ITC InfoTech

“It is a perfect platform not just to share
but to learn and stay updated.”

Armando Leyva, HR Director at 360º HC

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The Influence of Black America on Global and American Culture