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Strategies to Educate New Markets & Categories

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Currnt is trusted by
thousands of
professionals and
hundreds of innovative
companies to connect and share
rare perspective to unlock fresh
insights and advance their fields

Groundbreaking advances can sometimes be right and still not be rewarded with market share. In this SmartGroup™ we aim to explore the challenge, alternatives, examples, and courses of action top product and marketing teams can take to educate a market. SmartGroup™ members nominate and vote on future topics to be covered as the platform curates monthly reports that recognize key contributors and enable followers & readers to stay fresh and relevant on the topic.

SmartGroups™ are AI - curated discussions with professionals that have a working knowledge of specific topics. This level of specificity not only ensures an intelligent discussion that yields insights for its readers, but also a knowledge networking experience connecting members with equal caliber peers. The relationships you make here are bound by a common passion for the topic and a mutual desire for continued learning, and authentic recognition. In a SmartGroup™, members act as teammates to yield the most thorough and fresh thinking on the nominated topics. The better the insights, the more viewership, the more recognition and rewards for the group members!

peopleSeeking Expert Participation

- Go-to-market Teams
- Market Strategists
- Product Marketers
- CMOs
- Sales Leadership
- Chief Evangelists
- Heads of PR/Thought-Leadership
- VCs
- Startup Entrepreneurs
- Campaign Managers

100% Online (No travel)
At Convenience (No meetings)
No Commitment (Opt out at any time)
No Cost (You earn $)

supervised_user_circle Top Applicants

flag Expectations

Panel members log in when inspired to nominate ideas, contribute commentary, and engage with other members.
After your ideas are voted by your peers, you earn the ability to add new members and nominate future topics.
The more people that view your outputs (prepared by the platform), the more recognition and points/cash your group earns.

stars Value

- Engage with equal-caliber peers
- Enhance your knowledge on this subject
- Advance innovation in each topic
- Gain recognition as a thought-leader
- Earn cashable rewards through points

format_quote I really enjoy the platform. I love discussing these topics - to be able to do so with a group of experts [peers] is amazing. We don't always agree, but everyone is respectful and super smart. Then to get paid on top is a bonus!

Michael Fahey, General Counsel at Homeserve

As companies create new categories or target new markets, what are the best strategies and approaches to effectively educating the market to drive adoption and revenue?
Higher
Significance of Impact
Lower
Lower
Likelihood of Impact
Higher

NOMINATE YOUR OWN POINT BY FILLING OUT THE FORM BELOW

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LEARN, EARN AND GET RECOGNIZED FOR YOUR THOUGHT LEADERSHIP

Contribute on this topic with equal caliber peers, sharpen your knowledge, and earn revenue

helpPlease describe how you are relevant to this SmartGroup™. This will also act as your profile summary while in this group.

help As companies create new categories or target new markets, what are the best strategies and approaches to effectively educating the market to drive adoption and revenue? Please nominate one trend and support it describing its 'Likelihood of Impact' vs 'Significance of Impact'

Answer the question here


What's next: Your application will be reviewed within the next 24th