RELEVANCE
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PANEL

Shifts Impacting Consumer Brand Interactions

We're assembling an online advisory panel to explore the trends impacting consumer brand interactions. We'll discuss a variety of topics including current & emerging trends, how brands can effectively integrate brand purpose, purpose-driven vs sales-driven content, and beyond.

In this early stage, we are asking experts to engage in a light brainstorming session to validate trends and high-level thinking. Once approved for the panel (within 24 hours) you can nominate and discuss other nominations coming in at your own convenience.

In this exercise, panelists will:
1. Discuss and nominate the trends
2. Rank and prioritize points made by your peers
3. React to the latest media/reports in this space
4. Enjoy engaging and network with peers inside your industry

Below is a preview of some of the topics that are already being discussed. Participation for selected panelist is 100% online and at your own convenience.

peopleExpert participation

Looking to engage, but not limited to, the following:
- CMOs
- Marketers
- Brand Strategists
- Social Psychologists
- Consumer Psychologists
- Market Researchers

Applicants
Dennis Walthe
Unique & Interactive Live Event Activation's
25 years in consumer electronics marketing and sales
Don Barefo
Principal/CEO of Integrity CEO Advisors
As a career CEO, having including oversight for several consumer brands, I have long been a student and decision maker regarding brand positioning and attributes. Is the consumer, I have both a traditional value and web-focused (i.e., informative/convenient/fast) perspective. These days, I hope company presidents think through such issues with the voice of the customer and the customers experience at various touch points clearly in view.
Himanshu Bharad
Creative Director.
I have deep experience working for advertising and marketing firms in my career. I have also been on the client side marketing department. My focus has been to grow brands through digital media. I started with advertising and now moved towards creating engagement through experiences.I now run my own small specialized agency called RGB Matters. I bring unique insights to the panel through my experience.
Anvesha Poswal
Marketer | Digital & Brand Strategist | Top 50 Digital Leaders India CMO Asia | Adobe Digi100
I currently lead digital marketing at Asian Paints, which is India’s largest and Asia’s largest paint company. I drive the marketing strategy for all consumer touchpoints, based on the customer preferences & their buying journey. With a past experience in digital marketing at Google and then at a travel startup, being on both sides of the table has helped shape myself into a well rounded marketer. I have been a speaker at various conferences about the changing face of the consumer & will be happy to contribute & learn from my peers on this panel.
Anurag Saxena
Country Head India
Over the last 15 years I have worked with brands across FS, Travel, Retail, Hospitality and Conglomerates to look at strategies for building deeper brand connect with the consumer. I have done this by looking at unique and distinct programme design driven by insights from data. So I will be able to bring in cross industry learning's of different engagements but also unique challenges and success stories over the years,
+12

lockThis panel is now closed to new applicants.

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Engage with equal-caliber peers any time you want.

star

Enhance your knowledge on this subject.

check_circle

Gain recognition as a thought-leader in your industry.

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Earn cashable rewards through points.

“I like that I can do this when I have time,
and there is no set schedule.”


Eric Allen, Senior Manager, Supply Chain at EY

“I find the topics engaging and I love the
flexibility of checking in and providing insights
at my convenience.”

Kimberly Underwood, Consultant at Underwood Consulting

“Great platform, great questions and topics.
The potential to earn a little more money for
participating is nice as well.”

Oren Birks, Sr. Director of IT at PBI-Gordon

“I really enjoy being on the panels, sharing
information and reading the perspective of the
other panelists. It is quite intriguing and most
all of the panelists are quite bright.”

Patty Soltis, CX Strategist at Kinetic Edge Consultants

“Very interactive, informative and without
any inherent bias. This is as good a collaborative
platform as you can get.”

Pinaki Banerjee, Program Director at ITC InfoTech

“It is a perfect platform not just to share
but to learn and stay updated.”


Armando Leyva, HR Director at 360º HC

FAQ
  • add remove What is Currnt?
    Currnt is a “Knowledge Networking” platform where companies and professionals come to stay relevant on the latest advances in their industries in the face of the increasing pace of change. Companies sponsor panels to learn about where markets are headed or how to leverage new capabilities. Professionals join to demonstrate and develop their passions with equal caliber peers in expert-only facilitated online engagements. On Currnt, we take our passions seriously and ourselves lightly. See our Community Guidelines, to learn more of the rules of the road, here are some highlights

    • Be yourself. The authenticity of Currnt begins with the passion of people.
    • Be respectful. This applies to every person, at all times.
    • Be inclusive. Tolerate, welcome, and consider diverse people and perspectives.
    • Build empathy and understanding. Engage in debates that are in good faith.
    • Foster meaningful and genuine connections. This is what Currnt is all about.
    • Do not plagiarize or fail to cite other’s ideas.
    • Don’t game the points by trying to coordinate intentional recognition.
  • add remove How do Panels work?
    The panel is like a facilitated forum of hand selected experts on a topic sponsored by a company that wants to learn fast. Panels are organized in chapters called Themes that focus on one subtopic at a time. In some panels Themes are only 24 hours in duration, in others they are a week long, and in some they are two weeks long. When one Theme closes, a new one begins. You come in when you feel like it, but try to come in twice per Theme. You earn points from your peers and the facilitator when they react to your ideas. Likewise, others earn points when you interact on their posts. The more we discuss and debate, the better the insights, the more points earned by all.

  • add remove Why should I apply? Do I get paid?
    Professionals join Currnt because they want to remain relevant on subjects they’re passionate about and subjects that are shaping the future of their industry. They also:

    • Engage and connect with equal caliber peers in their industry
    • Learn and enhance their knowledge
    • Get recognized and rewarded for providing their inputs and thought-leadership
    • When specified above in the project description, you can earn honorarium payments and/or recognition points redeemable for cash. Learn more here.
  • add remove Are there specific times I need to participate?
    There are no set times for calls or meetings. Participation is 100% online on the Currnt platform and engagement between the all expert panelists is asynchronous in written form. Just come in twice per Theme, at your convenience.

  • add remove How do KnowledgeStreams and DesignSprints work?
    Streams are ongoing online engagements for exploration or working iteratively with a panel, and Sprints are on-demand engagement to get to actionable insights quickly. Both are facilitated and are always-on for participants to engage at-convenience. The conversations are segmented into Themes which are subtopics which are like chapters in a book. In a 4 Day Sprint, Themes are 24 hours, whereas a Theme in a Stream is every two week. Throughout the discussion, the facilitator highlights and categorizes the “key takeaways” to be voted and distilled into a summary report. It’s also common that other pieces of content (whitepapers, blogs, podcasts) are also prepared from the distilled insights.

  • add remove I’ve applied. Now what?
    Your application will be internally reviewed in the following 24-48hrs and screened for any conflict of interest, and general fit. Next your application will be shortlisted for the sponsor to accept, bookmark or reject. You will receive a notification each step of the way, but expect this may take a couple of days, or even weeks if the panel is new. Nevertheless, in addition to the notifications, you can always go back to the Apply page to view the status of your application.

  • add remove I’ve been selected. What am I expected to do when selected?
    Once you receive your Welcome Email, please RSVP by clicking the link in the notification. You can also gain access to the panel through your ‘My Currnt’ at the top of the page. Finally, once you have RSVP’d by logging into the panel, there is often a Welcome Tab where you can introduce yourself to the other panelists. If it’s a new panel, the first Theme will launch in a few days, if it’s an ongoing panel just jump right in by reacting to the question or to what the other panelists had to say.

  • add remove If I have other questions or issues, what should I do?
    Please contact support to answer any other questions or troubleshoot any issues via email or chat.

Shifts Impacting Consumer Brand Interactions