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THOUGHT
LEADERSHIP


Own the narrative

"If you don't formulate your own narrative, you become a pawn in someone's else." - James Scot

LET THE VOICE OF MARKET BE THAT OF YOUR OWN


It was never a good idea to be talking about our own products, but in today’s environment, it can be downright inappropriate. Companies that can become a source of true market insight and perspective will not only outpace competitors but will also have the credibility and trust to own the narrative.

Automate Thought Leadership

Top brands use KnowledgeStream™ to engage their target market in intelligent facilitated dialogues that yield ongoing empathy and the most credible flow of content (blogs, podcasts, AMP stories etc.).

Strategic leadership leverages an active Voice of Market

Producing insights and content on the topics that your customers care about is the only sure way to stay relevant to your market. Voice of Market is the single source of truth, breaking down biases and providing strategic leadership between product, sales, and marketing teams.

Source Customers, not Just Clicks

This is not another piece of content. This is a practice of trust development. Your panelists and their viewers are your future customers. Starting a relationship on knowledge based on authentic engagement garners trust and strategic sales.

Relevance = Consistent Credibility

While the rest of the market wonders what clever tactic to try next, ongoing authentic engagement will source the rigor and fresh perspective to elevate your brand at a time when so many crave real leadership.

HOW IT WORKS


01

Attract the Right People

Currnt has two ‘unfair’ advantages: First, AI sources the exact applicants to your specification from across the web, finding people already demonstrating passion, and ensuring global reach on any topic of interest.
Secondly, we recognize that true professionals are motivated to learn and share with their equal caliber peers. This ‘Knowledge Networking’ experience is a rare opportunity for them to become recognized and earn rewards. It is this combination of tech and sensibility that allows clients to select the perfect 20-30 professionals over 5-10 days.

02

The Most Robust Insights

Subject matter expert facilitators keep the conversation focused over days in DesignSprints™ or over months in KnowledgeStreams™. From problem definition to distilled insights, certified facilitators command state of the art tools as they provide expert consultation throughout the engagement.

03

The Most Credible Output

By tapping into the voice of the market, automation enables a wide array of deliverables making it possible to capture the nuance of the group in ways that people actually want to consume it.
See examples

"The voice of market is power. Currnt has become our most authentic and consistent source of relevant content"


Yoli Chisholm

VP of Marketing, Sprinklr

DOWNLOAD CASE STUDY