"If you don't formulate your own narrative, you become a pawn in someone's else."- James Scot
LET THE VOICE OF MARKET BE THAT OF YOUR OWN
It was never a good idea to be talking about our own products, but in today’s environment, it can be downright inappropriate. Companies that can become a source of true market insight and perspective will not only outpace competitors but will also have the credibility and trust to own the narrative.
Automate Thought Leadership
Top brands use KnowledgeStream™ to engage their target market in intelligent facilitated dialogues that yield ongoing empathy and the most credible flow of content (blogs, podcasts, AMP stories etc.).
Strategic leadership leverages an active Voice of Market
Producing insights and content on the topics that your customers care about is the only sure way to stay relevant to your market. Voice of Market is the single source of truth, breaking down biases and providing strategic leadership between product, sales, and marketing teams.
Source Customers, not Just Clicks
This is not another piece of content. This is a practice of trust development. Your panelists and their viewers are your future customers. Starting a relationship on knowledge based on authentic engagement garners trust and strategic sales.
Relevance = Consistent Credibility
While the rest of the market wonders what clever tactic to try next, ongoing authentic engagement will source the rigor and fresh perspective to elevate your brand at a time when so many crave real leadership.
HOW IT WORKS
Attract the Right People
Currnt has two ‘unfair’ advantages: First, AI sources the exact applicants to your specification from across the web, finding people already demonstrating passion, and ensuring global reach on any topic of interest. Secondly, we recognize that true professionals are motivated to learn and share with their equal caliber peers. This ‘Knowledge Networking’ experience is a rare opportunity for them to become recognized and earn rewards. It is this combination of tech and sensibility that allows clients to select the perfect 20-30 professionals over 5-10 days.
The Most Robust Insights
Subject matter expert facilitators keep the conversation focused over days in DesignSprints™ or over months in KnowledgeStreams™. From problem definition to distilled insights, certified facilitators command state of the art tools as they provide expert consultation throughout the engagement.
The Most Credible Output
By tapping into the voice of the market, automation enables a wide array of deliverables making it possible to capture the nuance of the group in ways that people actually want to consume it. See examples
"The voice of market is power. Currnt has become our most authentic and consistent source of relevant content"
Type in what you want to explore and with whom and the platform will drive scores of applicants for your selection.
How do we find the applicants? We use AI/ML technology to generate a dynamic custom search across the web seeking for people who appear relevant to the topic.
Why do people apply? Currnt is a rare opportunity for the experts to engage with equal caliber peers on topics they are passionate about. Unlike mercenary models that pay-for-insights, experts on Currnt learn from each other, share their ideas and get recognized by one another. It’s the interaction between them that generates points to the panelists that drives both recognition and compensation.
The Currnt domain expert facilitator community is key to the success of each project. Matched to the exact subject, the facilitator acts as an extension of your teams to provide a layer of consultation that goes beyond the insights generated, ensure you uncover the right insights and know how to apply them.
How does one become a facilitator? Facilitators must be subject matter experts and have years of experience in consulting, facilitation or moderation. Most start out as panelists, grow to appreciate the process and then apply to be trained as a facilitator. There are about 200 facilitators currently certified on the platform covering a range of expertise.
Can I or my team facilitate? Short answer is yes. Anyone with subject matter expertise and who has professional facilitation experience can be certified in only an hour of training on the platform. It’s also important that the facilitator not have any particular biases that may impact the conversation.
The platform generates the content most fitting of your goals and can coordinate the inclusion and distribution of the right type of content to the people that you wish to be informed.
What formats of content do you prepare? You can request output to be branded in the form of slide reports, designed social posts, blog posts, summary reports, infographics, and podcast interviews.
Everyone you engage on the platform gets added to your company’s Knowledge Network making it easy to search and reconnect for quick rounds of feedback or simple chat conversations.
How do the points work? Panelists earn points from one another through interacting with one another, being recognized by the facilitator, or by receiving votes up for their most salient contributions.
Can I just reach out to my panelists and talk to them? Everyone you engage on the platform is added to your knowledge network or that of your company. You can chat with anyone in your network at anytime via the platform.