Business impact of Covid-19. The novel Covid-19 pandemic has significantly impacted many B2B companies. Many projects have been placed on hold or cancelled. Targeting customers is currently not easy.

Product managers and product marketers play a pivotal role in product strategy and designing the overall customer experience. And given the pandemic, these two teams are now being seen as leaders.

Remain adaptive. Product-focused roles will have to evolve toward a deeper focus on customer experience. Brands should think about the 'new normal' and find new ways to engage with the target market.

B2B technology companies should harness the business value of Digital Twins, segment their customer base, analyze data, study market trends & consumer habits to prepare during and after the pandemic.