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The Evolving Role of Insights and Analytics

February 22, 2019 to May 13, 2019

CMO buyer satisfaction with research companies is at alarmingly low levels. Many observe that CMO has a more difficult role than ever -- forced to elevate their activities from just brand and marketing planning to having enterprise-wide revenue focus. GRIT study hypothesizes that research firms’ concentration on tactical execution to the exclusion of strategic advice often relegates research companies to also-ran status.

How can internal marketer Chief Research Officers play a more important role counseling the Chief Marketing Officer? And how can research suppliers help better answer the big-picture questions and add a consultant component that is respected and sought out?

Open to all (including visitors) to ask and answer questions related to the topic.