- B2B Marketing
- On-Demand Marketing
SMALL BUSINESS TRENDS
Currnt is looking to help B2B marketers sort through COVID 19.
The on-demand marketing intelligence startup provides a virtual market research toolkit. And they recently launched SmartGroups, a virtual focus group tool.
Small Business Trends contacted Tom O’Malley, founder and CEO of Currnt, to learn more. He described how the network of service delivery partners works.
Currnt B2B Marketing
“Currnt provides companies a product/ market fit through online expert focus groups and market advisory boards,” he writes. “It blends technology and people. The speeds and scale are not possible otherwise.”
The tool includes an AI-driven professional marketplace. Experts and industry professionals engage in virtual focus groups. SmartGroups, KnowledgeStreams, and DesignSprints are the three products used. A team of freelance designers, consultants and others turn resulting insights into content.