The world is moving fast and we all need a place to stay relevant on narrow topics. OpenCurrnts is a place where profiled professionals can network around their passions curated by peer-vetted experts on the topic called Creators. The engagement of the audience drives pooled redeemable points to the Creators, thus aligning incentives for them to provide the most valuable insights.
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OpenCurrntTM
Trends in CPG
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Summary
Creators 13


























Followed by Creators 11






















Audience 137



















































































































































































































































































What is an OpenCurrnt⢠and why is it different?
What is a āPitch an Ideaā?
Itās a super-short 20 sec. video that allows you to share an idea, an opportunity, or simply introduce yourself to the audience. People can not comment on it, but they can send you a direct message via chat.
Do I get Paid or Charged?
There is no cost to be on Currnt, but you can get paid. Creators gain redeemable points that are earned when followers engage with your content. Creator points pool and are distributed to the active Creators at the time points are earned. So, if you become a Creator, do your share to encourage learning and knowledge networking.
How do I become a Creator?
Make a short 20-second video āPitchā introducing yourself and what you are passionate about related to the topic. Select the option at the bottom of the pitch to be considered for a Creator.
How do I invite others?
There is a share button in the upper left that can provide you a link or connect your social to share. Anyone you invite is linked to your profile such that you earn 10% bonus on whatever they earnā¦across Private Panels and OpenCurrntsā¢. Pretty cool huh?
What is Currnt?
Currnt is a āKnowledge Networkingā platform where companies and professionals come to stay relevant on the latest
advances in their industries in the face of the increasing pace of change. Professionals engages in Private Panels (sponsored by companies),
and in OpenCurrnts⢠to engage with other thought leaders. On Currnt, professionals come to learn, and earn recognition, rewards and relationships.
See our Community Guidelines, to learn more of the rules of the road, here are some highlights:
https://consumergoods.com/how-consumer-products-brands-can-achieve-differentiation-shifting-direct-direct-consumer-models
As competition heats up across the CPG landscape, weāll see more brands adopt new ways of enticing consumers to engage the brand directly and to deliver meaningful value. This means moving beyond existing ādirect-toā consumer models to a more streamlined, data-driven, and relational ādirect withā consumer way of business
M&M's runs the best-in-class direct-to-consumer (DTC) website among consumer packaged goods brands, according to an analysis of 29 companies conducted by Forrester.
https://www.marketingdive.com/news/mms-leads-cpg-brands-on-dtc-strategy-as-more-shopper-dollars-shift-online/596634/


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https://player.fm/podcasts/Consumer-Products




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https://economictimes.indiatimes.com/industry/cons-products/fmcg
https://www.michaelpage.com/jobs/fmcg-fast-moving-consumer-goods
https://www.marketwatch.com/story/fmcg-packaging-market-advancements-and-rising-trends-2021-06-15?siteid=bigcharts&dist=bigcharts
https://www.marketwatch.com/press-release/consumer-packaged-goods-cpg-logistics-market-size-top-manufacture-industry-growth-share-report-regional-analysis-and-global-forecast-to-2021-2027-2021-09-27
https://www.michaelpage.com/jobs/marketing/fmcg-fast-moving-consumer-goods
https://www.marketwatch.com/press-release/global-fmcg-packaging-market-2021-is-expected-to-register-a-cagr-of-growing-rate-with-top-countries-data-industry-size-share-future-challenges-revenue-demand-industry-growth-and-top-players-analysis-2021-06-10
https://oroinc.com/b2b-ecommerce/in-fmcg-industry/
https://www.marketwatch.com/press-release/consumer-packaged-goods-cpg-software-market-research-report-2021-size-share-value-cagrindustry-analysis-latest-updates-data-and-outlook-to-2026-with-dominant-sectors-and-countries-data-2021-09-15
https://adage.com/article/SurveyMonkey/going-green-consumer-brands-benefit-sustainability/2330511
https://cloud.google.com/blog/products/sap-google-cloud/transforming-the-consumer-goods-industry-with-sap-on-google-cloud

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Pitch an Idea
In 20 seconds, make an introduction, an ask, a pitch, a question, or invite others to collaborate with you on a related topic. Your post will be reviewed by the Creators and added to the Currnt.
All posts are sent to Creators for their review. You will be notified once your post is made visible for the group.
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1. Partnering With Consumers to Alleviate Decision Paralysis - Form an early connection to consumers by using data and AI to better understand the wider context of the consumerās purchase decision and guide them to a decision that is just right for them.
2. Partnering With Consumers to Solve Everyday Life Problems - Offer personalized services. Pivoting from a product-focused to a solution-focused value exchange enables brands to build deeper loyalty and more meaningful relationships with their target consumer base
3. Partnering With Consumers to Tackle Societal and Environmental Issues - With nearly half (46%) of consumers motivated to adopt a more sustainable lifestyle and with consumers more likely to purchase and champion purpose-driven brands, an increasing number of CPG companies are looking to create deeper connections between brand, consumer, and the wider community on topics like sustainability, equality, and social justice.