The world is moving fast and we all need a place to stay relevant on narrow topics. OpenCurrnts is a place where profiled professionals can network around their passions curated by peer-vetted experts on the topic called Creators. The engagement of the audience drives pooled redeemable points to the Creators, thus aligning incentives for them to provide the most valuable insights.
close
Refine Recommendations for your OpenCurrntTM
We recommend you content based on tags.
CPG Industry close
CPG marketing close
CPG Sales close
FMCG close
Consumer Products close
Fast Moving Consumer Goods close
Consumer Trends close
Suggested tags
Enter a list of web domains that you want recommendations to come from (optional)
keyboard_arrow_up
Collapse
OpenCurrntTM
Trends in CPG
Share
- Share
- https://currnt.com/@?src=grefurlCopy link
- Share in Twitter
- Share in Facebook
- Share in LinkedIn
Summary
This Currnt is a curation the trends, drivers and frictions that continue to reshape the world of consumer goods.
Creators 13
View more
expand_more
Less
expand_less
Followed by Creators expand_more
Followed by Creators expand_less
Followed by Creators 11
View more Followers
expand_more
expand_less
Less
Audience expand_more
Audience expand_less
Audience 137
View more
expand_more
Less
expand_less
BETA
Show details
group
161Member(s)
×
HELP
keyboard_arrow_down
What is an OpenCurrnt™ and why is it different?
keyboard_arrow_down
What is a “Pitch an Idea”?
It’s a super-short 20 sec. video that allows you to share an idea, an opportunity, or simply introduce yourself to the audience. People can not comment on it, but they can send you a direct message via chat.
keyboard_arrow_down
Do I get Paid or Charged?
There is no cost to be on Currnt, but you can get paid. Creators gain redeemable points that are earned when followers engage with your content. Creator points pool and are distributed to the active Creators at the time points are earned. So, if you become a Creator, do your share to encourage learning and knowledge networking.
keyboard_arrow_down
How do I become a Creator?
Make a short 20-second video “Pitch” introducing yourself and what you are passionate about related to the topic. Select the option at the bottom of the pitch to be considered for a Creator.
keyboard_arrow_down
How do I invite others?
There is a share button in the upper left that can provide you a link or connect your social to share. Anyone you invite is linked to your profile such that you earn 10% bonus on whatever they earn…across Private Panels and OpenCurrnts™. Pretty cool huh?
keyboard_arrow_down
What is Currnt?
Currnt is a “Knowledge Networking” platform where companies and professionals come to stay relevant on the latest
advances in their industries in the face of the increasing pace of change. Professionals engages in Private Panels (sponsored by companies),
and in OpenCurrnts™ to engage with other thought leaders. On Currnt, professionals come to learn, and earn recognition, rewards and relationships.
See our Community Guidelines, to learn more of the rules of the road, here are some highlights:
Be yourself. The authenticity of Currnt begins with the passion of people.
Be respectful. This applies to every person, at all times.
Be inclusive. Tolerate, welcome, and consider diverse people and perspectives.
Build empathy and understanding. Engage in debates that are in good faith.
Foster meaningful and genuine connections. This is what Currnt is all about.
Cite other’s ideas.
Don’t game the points by trying to coordinate intentional recognition.
add
Nominate a Talk
4 Currntcy earned
Talk Started 4 months ago
How CPG is shifting from ‘Direct-To’ to ‘Direct- with' Consumer Models
https://consumergoods.com/how-consumer-products-brands-can-achieve-differentiation-shifting-direct-direct-consumer-models
As competition heats up across the CPG landscape, we’ll see more brands adopt new ways of enticing consumers to engage the brand directly and to deliver meaningful value. This means moving beyond existing “direct-to” consumer models to a more streamlined, data-driven, and relational “direct with” consumer way of business
By Currnt Analyst
Participate in this talk!
chat_bubble Commented 4 months ago
3 Currntcy earned
Talk Started 4 months ago
M&M's leads CPG brands on DTC strategy
M&M's runs the best-in-class direct-to-consumer (DTC) website among consumer packaged goods brands, according to an analysis of 29 companies conducted by Forrester.
https://www.marketingdive.com/news/mms-leads-cpg-brands-on-dtc-strategy-as-more-shopper-dollars-shift-online/596634/
By Currnt Analyst
Participate in this talk!
Currnt Analyst
4 months ago
The candy brand's leading position stemmed from its large social media following and a website that offers a mix of product customization, loyalty rewards, and interactivity, such as a 3D render of its Disney Springs store location.
-
0
Unhelpful
-
0
Not Relevant
-
0
No Sure
-
0
Valid Thought
-
1
Great Point
thumb_up
thumb_down
-
Unhelpful
-
Not Relevant
-
No Sure
-
Valid Thought
-
Great Point
View all 1 comments
View less comments
chat_bubble Commented 4 months ago
Recent followers
4 Currntcy earned
Talk Started 6 months ago
Best Consumer Products Podcasts (2021)
Fifty Best Consumer Products Podcasts For 2021. Latest was The Best Products on Discount This Month. Listen online, no signup necessary.
https://player.fm/podcasts/Consumer-Products
https://player.fm/podcasts/Consumer-Products
By Currnt Bot
Steve Swenson
4 months ago
CPG Insiders (cpginsiders.com)
-
0
Unhelpful
-
0
Not Relevant
-
0
No Sure
-
0
Valid Thought
-
0
Great Point
thumb_up
thumb_down
-
Unhelpful
-
Not Relevant
-
No Sure
-
Valid Thought
-
Great Point
View all 1 comments
View less comments
chat_bubble Commented 4 months ago
1 Currntcy earned
Talk Started 6 months ago
FMCG News: FMCG Companies News, FMCG Products List, FMCG Sector latest updates | The Economic Times
FMCG News: Read the latest FMCG (Fast-moving consumer goods) Industry News on The Economic Times. Get all the latest information about the FMCG companies, FMGC Sector in India and around the world, FMCG products list, News, videos, and more.
https://economictimes.indiatimes.com/industry/cons-products/fmcg
https://economictimes.indiatimes.com/industry/cons-products/fmcg
By Currnt Bot
Participate in this talk!
Talk Started 6 months ago
BusinessMirror | BusinessMirror
By Currnt Bot
Participate in this talk!
Talk Started 11 months ago
Fmcg Fast Moving Consumer Goods jobs | Michael Page
Search for Fmcg Fast Moving Consumer Goods jobs at some of the world's top companies using USA's leading recruitment consultancy - Michael Page.
https://www.michaelpage.com/jobs/fmcg-fast-moving-consumer-goods
https://www.michaelpage.com/jobs/fmcg-fast-moving-consumer-goods
By Currnt Bot
Participate in this talk!
Talk Started 11 months ago
FMCG Packaging Market Advancements and rising Trends - MarketWatchMarketWatch Site LogoMarketWatch logo
Jun 15, 2021 (Market Insight Reports) --The Global FMCG Packaging includes several layers of physical equipment (hardware), virtualization, management...
https://www.marketwatch.com/story/fmcg-packaging-market-advancements-and-rising-trends-2021-06-15?siteid=bigcharts&dist=bigcharts
https://www.marketwatch.com/story/fmcg-packaging-market-advancements-and-rising-trends-2021-06-15?siteid=bigcharts&dist=bigcharts
By Currnt Bot
Participate in this talk!
Talk Started 8 months ago
Consumer Packaged Goods (CPG) Logistics Market Size, Top Manufacture, Industry Growth, Share Report, Regional Analysis and Global Forecast to 2021-2027 - MarketWatchMarketWatch Site LogoMarketWatch logo
Sep 27, 2021 (The Expresswire) --"Final Report will add the analysis of the impact of COVID-19 on this industry." The Global Consumer Packaged Goods (CPG)...
https://www.marketwatch.com/press-release/consumer-packaged-goods-cpg-logistics-market-size-top-manufacture-industry-growth-share-report-regional-analysis-and-global-forecast-to-2021-2027-2021-09-27
https://www.marketwatch.com/press-release/consumer-packaged-goods-cpg-logistics-market-size-top-manufacture-industry-growth-share-report-regional-analysis-and-global-forecast-to-2021-2027-2021-09-27
By Currnt Bot
Participate in this talk!
Talk Started 11 months ago
Marketing jobs in FMCG (Fast Moving Consumer Goods) | Michael Page
Search for Marketing jobs in FMCG (Fast Moving Consumer Goods) at some of the world's top companies using USA's leading recruitment consultancy - Michael Page
https://www.michaelpage.com/jobs/marketing/fmcg-fast-moving-consumer-goods
https://www.michaelpage.com/jobs/marketing/fmcg-fast-moving-consumer-goods
By Currnt Bot
Participate in this talk!
1 Currntcy earned
Talk Started 12 months ago
Global FMCG Packaging Market 2021 Is Expected To Register a CAGR Of Growing rate% With Top Countries Data: Industry Size, Share, Future Challenges, Revenue, Demand, Industry Growth and Top Players Analysis - MarketWatchMarketWatch Site LogoMarketWatch logo
Jun 10, 2021 (The Expresswire) --Global “FMCG Packaging Market” 2021 - Analysis Of Growth, Trends, COVID-19 Impact And Future Opportunities The global FMCG...
https://www.marketwatch.com/press-release/global-fmcg-packaging-market-2021-is-expected-to-register-a-cagr-of-growing-rate-with-top-countries-data-industry-size-share-future-challenges-revenue-demand-industry-growth-and-top-players-analysis-2021-06-10
https://www.marketwatch.com/press-release/global-fmcg-packaging-market-2021-is-expected-to-register-a-cagr-of-growing-rate-with-top-countries-data-industry-size-share-future-challenges-revenue-demand-industry-growth-and-top-players-analysis-2021-06-10
By Currnt Bot
Participate in this talk!
1 Currntcy earned
Talk Started 10 months ago
#1 FMCG eCommerce Platform: B2C, B2B FMCG Marketplace | OroCommerce
Take your B2B FMCG eCommerce strategy to the next level with OroCommerce, the first open-source B2B eCommerce platform built from the ground up for the complexities of FMCG in manufacturing, distribution and multi-channel retail.
https://oroinc.com/b2b-ecommerce/in-fmcg-industry/
https://oroinc.com/b2b-ecommerce/in-fmcg-industry/
By Currnt Bot
Participate in this talk!
Talk Started 8 months ago
Consumer Packaged Goods (CPG) Software Market Research Report 2021 : Size, Share, Value, CAGR,Industry Analysis, Latest Updates, Data and Outlook to 2026 with Dominant Sectors and Countries Data - MarketWatchMarketWatch Site LogoMarketWatch logo
Sep 15, 2021 (The Expresswire) --Global “Consumer Packaged Goods (CPG) Software Market" to grow with a impressive CAGR over the forecast period from...
https://www.marketwatch.com/press-release/consumer-packaged-goods-cpg-software-market-research-report-2021-size-share-value-cagrindustry-analysis-latest-updates-data-and-outlook-to-2026-with-dominant-sectors-and-countries-data-2021-09-15
https://www.marketwatch.com/press-release/consumer-packaged-goods-cpg-software-market-research-report-2021-size-share-value-cagrindustry-analysis-latest-updates-data-and-outlook-to-2026-with-dominant-sectors-and-countries-data-2021-09-15
By Currnt Bot
Participate in this talk!
1 Currntcy earned
Talk Started 12 months ago
Why consumers value CPG brands that practice sustainability | Ad Age
CPG brands are committing themselves to recyclable packaging. A SurveyMonkey survey shows that consumers care about the environment, and make value-based purchases about things like sustainable initiatives. But sustainability practices are ever-changing, c
https://adage.com/article/SurveyMonkey/going-green-consumer-brands-benefit-sustainability/2330511
https://adage.com/article/SurveyMonkey/going-green-consumer-brands-benefit-sustainability/2330511
By Dawn Houghton
Participate in this talk!
1 Currntcy earned
Talk Started 12 months ago
How the consumer goods industry is transforming with SAP on Google Cloud | Google Cloud Blog
CPG companies are increasingly turning to the cloud because of the unmatched agility, security, scale, and flexibility it offers, and are choosing Google Cloud to maximize the value of their data through smart analytics and machine learning.
https://cloud.google.com/blog/products/sap-google-cloud/transforming-the-consumer-goods-industry-with-sap-on-google-cloud
https://cloud.google.com/blog/products/sap-google-cloud/transforming-the-consumer-goods-industry-with-sap-on-google-cloud
By Currnt Bot
Participate in this talk!
close
Make your own Post
Description
Tell everyone what your Post is about
Banner Image
close
Edit your Comment
close
Edit your post
close
OpenCurrnts TM
OpenCurrnt TM Title:
OpenCurrnt TM Summary:
Twitter:
Facebook:
Linkedin:
Instagram:
Clubhouse Room URL:
close
Create a Poll
close
Pitch an Idea
In 20 seconds, make an introduction, an ask, a pitch, a question, or invite others to collaborate with you on a related topic. Your post will be reviewed by the Creators and added to the Currnt.
Add Title:
Record:
Add 2+ tags
Suggested tags
Raise your hand to be a Creator
Becoming a Creator will allow you to lead thought on this topic and earn pooled redeemable points with the other Creators.
All posts are sent to Creators for their review. You will be notified once your post is made visible for the group.
close
arrow_back Add tags to your Talk
Tags help us put your talk in the eyes of people that could be potentially interested in participating
Add at least 3 tags
Your tags
close
Nominate a Talk
Offer an idea, surface some content, or ask a question that you want the Creators to consider.
Raise your hand to be a Creator
Becoming a Creator will allow you to lead thought on this topic and earn pooled redeemable points with the other Creators.
close
Comments
Keep the conversation going
close
1. Partnering With Consumers to Alleviate Decision Paralysis - Form an early connection to consumers by using data and AI to better understand the wider context of the consumer’s purchase decision and guide them to a decision that is just right for them.
2. Partnering With Consumers to Solve Everyday Life Problems - Offer personalized services. Pivoting from a product-focused to a solution-focused value exchange enables brands to build deeper loyalty and more meaningful relationships with their target consumer base
3. Partnering With Consumers to Tackle Societal and Environmental Issues - With nearly half (46%) of consumers motivated to adopt a more sustainable lifestyle and with consumers more likely to purchase and champion purpose-driven brands, an increasing number of CPG companies are looking to create deeper connections between brand, consumer, and the wider community on topics like sustainability, equality, and social justice.