Tommy Dionisio

Tommy Dionisio

Owner Principal at CrossFit Citadel at CrossFit Citadel

Joined 12/06/2017


Contact: - 949 322-2722

Leadership - Market & Brand Development - Product Launch - Distribution - Operations -

Brand Builder - “Stories grow tribes; tribes grow brands.” For the past 20+ years, Tommy has served as an organizational leader and brand advocate who knows the best brands start with the best teams. To recruit the best talent, you need a recognized chief storyteller who can engage and direct a team on an organization’s journey. That’s where Tommy comes in.

Results and the ultimate destination drive strategic planning, but Tommy also knows how important the journey can be. His strategy is to recruit and build teams from the ground up, engaging them in the destination and making them accountable for the steps along the way. Tommy accomplishes this through careful analysis of business functions, operational models, and policies.

Tommy has turned around several brands which had hit significant losses after many years on the market, revitalizing their image and their market position. He has created new brands and driven them to profitability, earning high market share. All of this accomplished through dynamic teams, engaging stories, and a true vision for branding.

Tommy's comprehensive experience in driving brand positioning in the consumer goods industry, with a focus on health, wellness, and sustainability, makes him the person you not only want on your side, but the leader you need to make your brand the name that excites stakeholders and consumers, as well as improves the lives of the people using your product.

Specialties: Brand Development - Marketing - Sales - Team Builder Operations
Organic Certification, Sustainability, Natural, Healthy
CrossFit Level 1 Trainer
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Level: LEVEL 01 (12mo pts: 10 pts)

Lifetime points: 97 pts

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Owner Principal at CrossFit Citadel
Cheif Story Teller at Dionisio Management, LLC
Owner at Main Street Coffee House
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The Future of Ingredient and Product Transparency
Identify what really matters to consumers and how brands can effectively implement a product transparency strategy.
Exploring the Ecosystem Surrounding Lifestyle Performance Management
how different industries play a role and approach developing unique solutions in personal performance management (both healthy lifestyles and "In-the-moment" enhancements perspectives).

Priority - Personal Performance Management
1) In the moment Personal performance management - Enhancements
2) Healthy Life Style (Microbiome, Gut Health, Habit Change Around Food, etc.)
Need to identify differentiator
How to's
Facilitation Opportunity on Packaging Solutions for the Aging and Disabled Population
Facilitation Opportunity on Exploring Aromatherapy in the Health & Wellness Space
Exploring Regulatory Trends Around Natural Products
future trends in government and retailer regulations around "natural" products
Whitespace in OTC Personal Care
How will existing and emerging technology assist manufacturers in driving new sales through Consumer Products Goods (CPG) retailers specifically within the Food, Club, Mass, and Drug Channels in the next 1-3 years.
Proactive Behaviors in Personal Health & Wellbeing
Focus on Innovation to enable positive behavior in personal health
Health and wellbeing (Self/Others[])
Most motivated on personal
Understand personal change
The innovations and the hows that help people move from reactive to proactive
Habit formation - Adoption of new behavior, how to maintain the behavior
Developing a Business on Personalized Beauty and Custom Fit Products
Starting a business from zero on personalized customized products and trying to determine how to grow it
Exploring Aromatherapy in the Health & Wellness Space
Aromatherapy products and services for the health and wellness space. Who are the people using these products and why are they using them? What jobs are they trying to accomplish? What are the shortcomings of the current market products? What is the science behind the benefits seen by aromatherapy users? Where is the measurable benefit to the consumer?
Facilitation Opportunity on the Trends in the Beauty and Haircare Space

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