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Sergey Belyaev
Sergey Belyaev

Loyalty marketing.

Moscow, Russian Federation

  • Focus: Contributions are valued by peers
  • Accountability: Thoroughly contributes in all areas
  • Sense of Urgency: Consistently responds in a timely fashion
  • Team: Frequently supports and responds to peers
info

Awards earned:

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Rating: 4.08/5 stars (119 ratings)

Level: LEVEL 04

12 month points: 1817 ptsView details

Lifetime points: 1817 pts

skills
Loyalty 201
Loyalty Programs 115
CRM 44
Loyalty Marketing 3
Loyalty Program Development
Loyalty Management
Customer Experience
Customer relationship management (CRM)
Customer Loyalty
CLM, CRM Stimulation&Retention Modeling,Planning, Monitoring Evaluation
PROFILE

Summary

Loyalty marketing expert.
In loyalty since 2007. Over 70 loyalty projects implemented within different industries. Specialties: loyalty marketing, marketing communications, marketing, product management, business development.

Experience

Private consultancy practice

LoyaltyDO.com

August 2018 - Present

Loyalty programs appraisal, consulting services, educational services, public appearance, summit talks.
Private clients: Sela, Crypto.tickets, BashMag, Alfa Bank, Metlife Alico, Dunkin Donuts, Stardogs and etc.

Also Expert for several loyalty IT/consulting companies.

CBDO

Coalition loyalty program

April 2019 - Present

Developing point based coalition loyalty program within one of leading transportation companies in Russia.

CBDO

Helpi.io

August 2018 - Present

Building the platform that aggregates loyalty programs and charity foundations allowing b2c users to help charity funds with loyalty points and b2b users to increase their loyalty program's efficiency.

Head of business development and partnerships, Advisor to CEO

Rosneft-Loyalty (ROSNEFT Group)

June 2017 - July 2018

Managing development projects and partnership programs within "Family team" (Rosneft, TNK) and "BP CLUB" (BP) loyalty programs.

Director of User operations and Loyalty

LeEco

August 2016 - June 2017

Developed and implemented: monetization system, loyalty programs for smartphones, smart-TV and add-on services.
Brand launch on Russian market.
Product and project management, partnerships management.

Advisor to the Chairman of the Board

Russian Regional Development Bank (ROSNEFT Group)

December 2015 - July 2016

Coalition loyalty program "Family team" launched.
Banking and retail loyalty marketing within Rosneft Group

Head of loyalty and retention

OJSC MegaFon

December 2014 - October 2015

Operational and strategic management:
- Loyalty programs;
- VIP program products;
- Churn;
- Administrative services.
Product management, team management, project management, public appearance.

Head of loyalty and CRM department (part time)

LANTER (LANIT Group)

January 2014 - December 2014

Loyalty consulting, Product management, team management, regional development, corporate identity program, public appearance, project management, top-level negotiations, operational & strategic management.

Private consultancy practice

LoyaltyDO.com

September 2013 - December 2014

Loyalty programs appraisal, consulting services, educational services, public appearance, summit talks.
Private clients: Sela, Crypto.tickets, BashMag, Alfa Bank, Metlife Alico, Dunkin Donuts, Stardogs and etc.

Also Expert for several loyalty IT/consulting companies.

Deputy director/Division Head

LifeStyle Marketing (NCT Group)

October 2007 - August 2013

Division head, Servio, 08.2012-08.2013

Deputy Director, LifeStyle Marketing, 04.2011-08.2012
Project/Group head, 07.2007-04.2011
Loyalty consulting, Product management, team management, regional development, corporate identity program, public appearance, project management, top-level negotiations, operational & strategic management.
Workgroup (marketing and IT) management; Stuff (internal and client's) elementary and advanced instructioning; Project elaboration (goals, marketing schemes - working out and adapting, financial planning, legal reasoning, scenario, technical platform recommendations, negotiations with partners, project launching); negotiations, making of contracts, contracts maintainability.

Key clients and projects: Gazpromneft, Shell, Tashir, TatfondBank, Dafi, Alt Telecom, Buket, WOG, Guta Bank, Zenit Bank, Parallel, Alkorr and etc.

Marketer Analyst

NEIMS

February 2006 - November 2006

Qualitative marketing research (FMCG and real-estate); Theoretical analytics; Consumer’s market research; Marketing communications relative analysis; Brand elaboration (USP forming, price positioning, SKU forming, colour compensation, phono-semantic and semiotical analysis); Brand audit and correction.

Key clients: EFKO; Agro-industrial holding OVA; Good-Food, Marina group; Karat and etc.

Different sales and marketing roles

Several companies

November 2004 - February 2006

Event-marketing, pr, adv.

ACTIVITY
  • Nov 2019 - Dec 2019

    Participated in a KnowledgeStream™: "The Future of Customer Experience Driving Business Success"

    Product Marketing
    Product Innovation
    Customer Experience
    Customer Satisfaction
    Customer Insight
    Customer Success
    Customer Experience Design
    ROI Strategies
    Customer relationship management (CRM)
    COO
    Personal Excellence
    Customer Operation Management
    Strategic Planning
    Process Improvement
    Customer Relations
    Strategy Development
    Organizational Excellence
    Building Relationships
    Customer Experience Management
    Digital Strategy
    Cross-functional Team Leadership
    Customer Engagement
    Customer Retention
    Customer Experience Transformation
  • Jul 2019 - Sep 2019

    Participated in a KnowledgeStream™: "The Future of Digital Customer Engagement"

  • Aug 2019 - Dec 2019

    Participated in a Map: "B2B Pricing Strategies & Optimization "

  • Aug 2019

    Participated in a Sprint: "Building Innovative Capabilities for More Successful Product Launches"

  • Since Jul 2019

    Participating in a Map: "Sensing Trends & Disruptions Impacting the RETAIL Workforce"

  • Jul 2019 - Dec 2019

    Participated in a Map: "Sensing Trends & Disruptions Impacting the RETAIL Workforce"

  • 16 Jul 2019

    Answered a question on OpenForum: "User Personas and Journey Mapping"

  • 28 Jun 2019

    Answered a question on OpenForum: "Sales promotion of a company"

  • 22 Jun 2019

    Answered a question on OpenForum: "The potential impact of development of global digital currencies"