Sandy Waters


Sandy Waters

Semi Retired at SW Consulting but still helping companies accelerate growth

location_on Raleigh-Durham, North Carolina Area

Semi Retired at SW Consulting

Chief Business Developer, Sales Consultant with Miller Heiman at SW Consulting

Awards Earned:






Level: LEVEL 06 (12mo pts: 6066 pts)

Rating: 4.71/5 stars (194 ratings)

Lifetime points: 8724 pts View details

Thought Leadership:

% performance based on average of all engagements

Selected: % of applied


Recognized: Contributions valued by peers


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Currnt Solutions Partner



To contact me directly please email at MAINEWOODS140@HOTMAIL.COMTwitter: sandy_waters1Video - Topic is New Media: Author: "Sales - What A Concept!", link: - Author: "The Future, What A Concept!", Epub date 12/14 - Author: "Accelerators and Startups", Epub date 3/15- Author: Epubs - Humor - Summer Memories: A Scent of Summer (#1), Humor - Some Tall Turkey Tales (#2), Humor - Close Encounters of the Manure Kind (#3). Want to know what the future looks like for your business? Call me and "State the nature of your problem". Ask what your company can do with a creative business development professional with over forty years of entrepreneurism. I lead, provide guidance, coaching, and a whole lot more. - Business Future Strategist, Author, facilitator and Practitioner of Open Innovation methods, AGILE technology innovation, tech transfer and commercialization, forensic marketing methods, Agile marketing methods, channel assessment, performance improvement, sales process performance improvement- Miller Heiman Sales Performance Consultant and expert with sales and diagnostics, strategic and tactical business planning, high performance marketing plans, channel development, Large Account Management processes- Business Development of new channels, alliances, partnerships, joint ventures and other forms of business development- Small and Medium Enterprise Business Process Champion Evangelist for Sales System Processes - Product and Services planning, ideation, commercialization, Open Innovation development methods, launch and support- International , Commercial, Government, and Public Sector Business Development- Market research, segmentation, product and service mapping, forensic marketing, market intelligence assessments- Expertise with strategic and tactical planning, sales planning, market planning and execution - Expertise in channel development, channel assessments, competitive profiling and positioning


Semi Retired

SW Consulting

May 2016 - Present

Semi-retired means that I am devoting more time to personal projects and causes, completing the three books I have in various stages of completion, and working to draw down the bucket list that has grown. This does not mean I am not looking for challenging opportunities to help startups and small companies to kick the stuffing our of their competitors and blaze new markets. I am most assuredly pursuing any and all situations where my experiences, expertise and knowledge can be applied, and where I feel the challenge appropriate.

So if you hear of a small company wanting to crack the code on how to make sales processes work better, by all means mention my name. Thank you for the mention in advance.

To all of my contacts, keep in touch. I will maintain my current working relationships for as long as they exist.

Chief Business Developer, Sales Consultant with Miller Heiman

SW Consulting

April 2006 - Present

Senior Executive Management consultant, and interim leader and coach for hire, able to solve sales and business problems, assess and improve assess sales strategy, and developer of tactical plans to increase business based on a deep understand of forensic sales and marketing techniques. Lend expertise to increase company valuation, assist with restructuring business, enhance product and services portfolios, develop new business plans, develop a strategic plan and roadmap to achievement, alliances, partnerships, collaborations and joint ventures, assessments of competitors, exploration of potential Mergers and Acquisitions. Development of aligned high performance sales and marketing. Develop and implement training to improve onboarding, sales performance, and retention of clients.


Product Development 81
Market Research 49
Security 44
Business Development 37
Mobile 28
Sales Process 20
Pattern Recognition 18
Start-ups 16
Negotiation 12
Analytics 11
Alliances 8
Open Innovation 7
Business Strategy 7
E-commerce 6
Go-to-market Strategy 5
Wireless 5
Entrepreneur 5
Internet Services 3
Product Marketing 3
Product Strategy 3
Market Analysis 3
Segmentation 3
International Business 3
Business Management 3
Product Management 2
Cloud Computing 2
Enterprise Software 1
Strategic Planning 1
Published Author
Strategic Partnerships
Strategy Development
Product Launch
Corporate Development
Competitive Analysis
New Business Development
Competitive Intelligence
Cross-functional Team Leadership
Sales Management
Marketing Strategy
Solution Selling
Management Consulting
Contract Negotiations
Consultative Selling
Team Building
Creative Problem Solving
Healthcare IT