Sandy Waters
Currnt facilitator
Sandy Waters

Semi Retired at SW Consulting but still helping companies accelerate growth

Raleigh-Durham, North Carolina Area

  • Focus: Contributions are valued by peers
  • Accountability: Thoroughly contributes in all areas
  • Sense of Urgency: Consistently responds in a timely fashion
  • Team: Frequently supports and responds to peers

Awards earned:





Rating: 4.71/5 stars (194 ratings)

Level: LEVEL 06

12 month points: 6066 ptsView details

Lifetime points: 8724 pts

Mobile 379
Security 372
Analytics 332
Product Development 175
Market Research 126
E-commerce 116
SaaS 114
Business Development 107
Cloud Computing 90
Negotiation 72
Sales Process 65
Marketing Strategy 61
Start-ups 60
Segmentation 57
Strategic Planning 48
Entrepreneur 48
Entrepreneurship 43
Wireless 41
Alliances 35
Telecommunications 33
Management Consulting 33
Business Strategy 29
Product Marketing 28
Corporate Development 28
International Business 26
Product Management 25
Open Innovation 24
Pattern Recognition 24
Market Analysis 21
CMS 18
Product Strategy 17
Enterprise Software 13
Go-to-market Strategy 11
Strategic Partnerships 10
Team Building 10
Sales Management 7
Internet Services 6
Strategy Development 6
Business Management 6
Published Author 3
Product Launch 3
Competitive Analysis 3
New Business Development 3
Competitive Intelligence 3
Healthcare IT 3
Cross-functional Team Leadership
Solution Selling
Contract Negotiations
Consultative Selling
Creative Problem Solving


To contact me directly please email at MAINEWOODS140@HOTMAIL.COMTwitter: sandy_waters1Video - Topic is New Media: Author: "Sales - What A Concept!", link: - Author: "The Future, What A Concept!", Epub date 12/14 - Author: "Accelerators and Startups", Epub date 3/15- Author: Epubs - Humor - Summer Memories: A Scent of Summer (#1), Humor - Some Tall Turkey Tales (#2), Humor - Close Encounters of the Manure Kind (#3). Want to know what the future looks like for your business? Call me and "State the nature of your problem". Ask what your company can do with a creative business development professional with over forty years of entrepreneurism. I lead, provide guidance, coaching, and a whole lot more. - Business Future Strategist, Author, facilitator and Practitioner of Open Innovation methods, AGILE technology innovation, tech transfer and commercialization, forensic marketing methods, Agile marketing methods, channel assessment, performance improvement, sales process performance improvement- Miller Heiman Sales Performance Consultant and expert with sales and diagnostics, strategic and tactical business planning, high performance marketing plans, channel development, Large Account Management processes- Business Development of new channels, alliances, partnerships, joint ventures and other forms of business development- Small and Medium Enterprise Business Process Champion Evangelist for Sales System Processes - Product and Services planning, ideation, commercialization, Open Innovation development methods, launch and support- International , Commercial, Government, and Public Sector Business Development- Market research, segmentation, product and service mapping, forensic marketing, market intelligence assessments- Expertise with strategic and tactical planning, sales planning, market planning and execution - Expertise in channel development, channel assessments, competitive profiling and positioning


Semi Retired

SW Consulting

May 2016 - Present

Semi-retired means that I am devoting more time to personal projects and causes, completing the three books I have in various stages of completion, and working to draw down the bucket list that has grown. This does not mean I am not looking for challenging opportunities to help startups and small companies to kick the stuffing our of their competitors and blaze new markets. I am most assuredly pursuing any and all situations where my experiences, expertise and knowledge can be applied, and where I feel the challenge appropriate.

So if you hear of a small company wanting to crack the code on how to make sales processes work better, by all means mention my name. Thank you for the mention in advance.

To all of my contacts, keep in touch. I will maintain my current working relationships for as long as they exist.

Chief Business Developer, Sales Consultant with Miller Heiman

SW Consulting

April 2006 - Present

Senior Executive Management consultant, and interim leader and coach for hire, able to solve sales and business problems, assess and improve assess sales strategy, and developer of tactical plans to increase business based on a deep understand of forensic sales and marketing techniques. Lend expertise to increase company valuation, assist with restructuring business, enhance product and services portfolios, develop new business plans, develop a strategic plan and roadmap to achievement, alliances, partnerships, collaborations and joint ventures, assessments of competitors, exploration of potential Mergers and Acquisitions. Development of aligned high performance sales and marketing. Develop and implement training to improve onboarding, sales performance, and retention of clients.