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Currnt facilitator
Michael Fruhling
We provide attractive technology and product solutions for our fast moving consumer goods clients.

  • Focus: Contributions are valued by peers
  • Accountability: Thoroughly contributes in all areas
  • Sense of Urgency: Consistently responds in a timely fashion
  • Team: Frequently supports and responds to peers
info

Location: Columbus, Ohio Area

Awards earned:

8

2

1

0

Level: LEVEL 05

12 month points: 3758 ptsView details

Total points: 4488 pts

skills
Open Innovation 55
Packaging 45
Marketing 43
Training 42
Consumer Products 32
Strategy 10
Start-ups 9
Retail 8
Pricing 6
Product Development 5
Commercialization 5
Personal Care 5
FMCG 5
New Business Development 4
Leadership 4
Marketing Strategy 4
Consumer Behavior 3
Negotiation 2
Segmentation 2
Market Research 1
Consumer Product Design
Consumer Goods
Product Innovation
Consumer Behaviour
Competitive Analysis
Customer Insight
Cross-functional Team Leadership
Product Marketing
Strategic Planning
Innovation Management
Brand Development
P&L Management
Brand Management
Marketing Management
Market Planning
Entrepreneurship
Market Analysis
Merchandising
Business Planning
Brand Architecture
Strategic Partnerships
Recruiting
Product Launch
International Business
Marketing Research
E-commerce
Strategic Thinking
Business Strategy
International Marketing
B2B
Product Management
Sales Operations
PROFILE

Summary

Since 2004, we have helped our clients to identify attractive new product opportunities and source the performance products and technologies that make them possible.

Our clients include: Procter and Gamble, Unilever, Amway, Bayer Consumer Care, Beiersdorf, Tupperware, Pfizer Consumer Healthcare, Cotton Council International, and numerous others.

Visit www.bfsinnovations.com

Connecting You With The Right Solutions.

Experience

Owner

BFS Innovations, Inc.

October 2004 - Present

Technology scout (including cross category applications), new business opportunity Identification, new business development services for Fortune 500 consumer packaged goods clients.

Adjunct Faculty Instructor

Ohio University

December 2015 - Present

Advisory Board Member

Rutgers University

February 2017 - Present

Advisory Board Member for Rutgers Design Thinking Program

Head of New Business Development

Bath and Body Works

April 2000 - August 2004

Led company's efforts to develop and implement external partnerships, reporting to CEO. Established technology licensing programs with Procter and Gamble, marketing relationship with American Girl and business relationship with Dr. Patricia Wexler.

Owner

BFS Innovations, Inc.

October 2004 - Present

We identify and source technology and product solutions for B2C and B2B clients to help them create new business opportunities and to accelerate product design and commercialization.

Adjunct Faculty Instructor

Ohio University

December 2015 - Present

Instructor of Consultative Selling capstone course.

Managing Director

Elemence

January 2018 - Present

I lead business development for our practice. Visit: www.elemence.net

Lectuer

The Ohio State University - Fisher College of Business

March 2018 - Present

Teach Innovation Practice to MBA students

Managing Director

Elemence

February 2018 - Present

Lecturer

The Ohio State University Fisher College of Business

February 2018 - Present

Lecturer for graduate MBA candidate students in "Innovation Practice".

ACTIVITY
  • Mar 2018 - Oct 2018

    Participated on a KnowledgeStream™: "Exploring the Ecosystem Surrounding Lifestyle Performance Management"

    Performance Management
    Performance Improvement
    Ecosystem Development
    Partnerships
    Product Development
    Ecosystems
    Life Style Management
    Lifestyle Management
    Lifestyle Brands
  • Jul 2018 - Oct 2018

    Participated on a KnowledgeStream™: "The Future of Innovation for the Fortune 500"

    Fortune 500
    Innovation Management
    Strategic Partnerships
    Innovation
    Disruptive Technologies
    Technology Development
  • May 2018 - Jul 2018

    Participated on a KnowledgeStream™: "Exploring the Future of Orthotic Design and Testing"

    Orthopedic
    Orthotics & Prosthetics
    Orthotics
    Insole Design
    Podiatry
    Footwear
    Orthotic design and manufacture
  • Mar 2018 - Jul 2018

    Participated on a KnowledgeStream™: "Exploring Packaging Designed for the Aging and Disabled Population"

    Packaging Design
    Ergonomics
    AARP Marketing
    Aging Population
    Ergonomic Design
    Disabilities
  • Apr 2018 - Jun 2018

    Participated on a KnowledgeStream™: "Exploring Next Gen Care of Fibers & Textiles for Athleisure & Athletic Wear"

    Athletic Apparel
    Athleisure
    Textiles
    Fabrics
    Sportswear
    Sportswear Design
    Smart Clothing
    Texile industry
    Apparel Manufacturing
  • Jun 2018

    Participated on a Sprint: "Improving Alzheimer's Treatments & Innovation"

  • Mar 2018 - Jun 2018

    Participated on a KnowledgeStream™: "Exploring the Strategies for Selling Intellectual Property"

    Intellectual Property Strategy
    Monetization
    Competency Management
    Licensing
    Innovation Development
    Innovation Management
    Patent Strategy
    Research Management
    Innovation
    Ideation & Innovation
  • May 2018 - Oct 2018

    Facilitated on a KnowledgeStream™: "Exploring the Emerging Trends in Cannabis Products"

    Cannabis
    Cannabis Market Development
    Cannabis Research- Regulations
    Regulatory Compliance
    Marijuana Regulations
    Marijuana Policy
    OTC drug product development
  • Dec 2017 - Feb 2018

    Participated on a KnowledgeStream™: "Exploring the Latest Trends in Hair Care"

    Hair Care
    Beauty Industry
    Hair Styling
    Hair Care Technology Devleopment
    Shampoo
    Conditioners
  • Since Feb 2018

    Facilitated on a KnowledgeStream™: "Exploring Different Methods of Mosquito Spatial Repellency"

  • Apr 2017 - May 2017

    Participated on a KnowledgeStream™: "Consumer Health Technology 1"

  • Since Apr 2017

    Facilitated on a KnowledgeStream™: "Whitespace in OTC Personal Care"

    Whitespace research
    Personal Care
    Product Development
    WhiteSpace Mapping
  • Apr 2017 - Oct 2018

    Facilitated on a KnowledgeStream™: "Whitespace in OTC Personal Care"

    Whitespace research
    Personal Care
    Product Development
    WhiteSpace Mapping
  • Nov 2016 - Feb 2017

    Participated on a KnowledgeStream™: "Tech and CPG (IoT and FMCG)"

    Fast-Moving Consumer Goods (FMCG)
    Internet of Things (IoT)
    CPG (Consumer Packaged Goods)
    UI / UX
    Software Development
    IOT
    Packaging
    Packaging and concepts
    Consumer Experience
    Consumer experience design
    Consumer Experience Strategy
    Consumer Experiences
    Smart Packaging
  • Jun 2015

    Participated on a Sprint: "Shifting Towards Consumer-First Product Development"

    Product
    development
    Innovation
    Consumer
    Empathy
    Lifecycle
    Design
    Food
    Beverage
    Share
    Practices