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Michael Fruhling
Currnt facilitator
Michael Fruhling

We help our clients accelerate new product development by sourcing external innovation inputs.

Columbus, Ohio Area

  • Focus: Contributions are valued by peers
  • Accountability: Thoroughly contributes in all areas
  • Sense of Urgency: Consistently responds in a timely fashion
  • Team: Frequently supports and responds to peers
info

Awards earned:

9

2

1

0

Rating: 4.85/5 stars (547 ratings)

Level: LEVEL 04

12 month points: 1508 ptsView details

Lifetime points: 5992 pts

skills
Strategy 392
Marketing 356
Training 242
Leadership 206
Packaging 187
E-commerce 141
Retail 133
Pricing 124
Product Innovation 112
Product Development 87
Merchandising 76
Open Innovation 66
Product Marketing 55
Marketing Strategy 48
Consumer Products 45
Entrepreneurship 43
Segmentation 42
Recruiting 39
International Business 39
Commercialization 33
Market Research 33
Start-ups 29
Consumer Goods 26
Product Management 23
Negotiation 22
Business Strategy 20
Personal Care 19
FMCG 17
Consumer Behavior 13
Market Analysis 12
Competitive Analysis 11
Product Launch 11
Marketing Management 7
Strategic Thinking 5
Sales Operations 5
New Business Development 4
Business Planning 4
Strategic Planning 3
Strategic Partnerships 3
International Marketing 1
Consumer Product Design
Consumer Behaviour
Customer Insight
Cross-functional Team Leadership
Innovation Management
Brand Development
P&L Management
Brand Management
Market Planning
Brand Architecture
Marketing Research
B2B
PROFILE

Summary

Since 2004, we have helped our FMCG clients to identify attractive new product opportunities and source the performance products and technologies that make them possible. Our clients include: Procter and Gamble, Unilever, Amway, Bayer Consumer Care, Beiersdorf, Tupperware, Pfizer Consumer Healthcare, Cotton USA, Curio Wellness, and numerous others. Visit www.bfsinnovations.com Connecting You With The Right Solutions.

Experience

Owner

BFS Innovations, Inc.

October 2004 - Present

Technology scout (including cross category applications), new business opportunity Identification, new business development services for Fortune 500 consumer packaged goods clients.

Adjunct Faculty Instructor

Ohio State University - Fisher College of Business

December 2015 - Present

Lecturer for Innovation Practice, Venture Lab, Discovery Workshop (teaching MBA students how to develop and launch new ventures applying Lean principles).

Advisory Board Member

Rutgers University

February 2017 - December 2018

Advisory Board Member for Rutgers Design Thinking Program

Head of New Business Development

Bath and Body Works

April 2000 - August 2004

Led company's efforts to develop and implement external partnerships, reporting to CEO. Established technology licensing programs with Procter and Gamble, marketing relationship with American Girl and business relationship with Dr. Patricia Wexler.

Owner

BFS Innovations, Inc.

October 2004 - Present

We identify and source technology and product solutions for B2C and B2B clients to help them create new business opportunities and to accelerate product design and commercialization.

Adjunct Faculty Instructor

Ohio University

December 2015 - Present

Instructor of Consultative Selling capstone course.

Lecturer

The Ohio State University - Fisher College of Business

March 2018 - Present

Teach Innovation Practice to MBA students

Managing Director

Elemence

February 2018 - Present

ACTIVITY