Michael Fruhling
Currnt facilitator
Michael Fruhling

We help our clients accelerate new product development by sourcing external innovation inputs.

Columbus, Ohio Area

  • Focus: Contributions are valued by peers
  • Accountability: Thoroughly contributes in all areas
  • Sense of Urgency: Consistently responds in a timely fashion
  • Team: Frequently supports and responds to peers

Awards earned:





Rating: 4.81/5 stars (591 ratings)

Level: LEVEL 04

12 month points: 1526 ptsView details

Lifetime points: 6047 pts

Training 61
Marketing 57
Open Innovation 55
Packaging 41
Consumer Products 34
Strategy 22
Start-ups 13
Retail 11
Personal Care 7
Leadership 6
Product Development 5
Commercialization 5
Marketing Strategy 5
New Business Development 4
Consumer Behavior 4
Negotiation 2
Segmentation 2
International Marketing 2
Pricing 1
Market Research 1
Consumer Product Design
Consumer Goods
Product Innovation
Consumer Behaviour
Competitive Analysis
Customer Insight
Cross-functional Team Leadership
Product Marketing
Strategic Planning
Innovation Management
Brand Development
P&L Management
Brand Management
Marketing Management
Market Planning
Market Analysis
Business Planning
Brand Architecture
Strategic Partnerships
Product Launch
International Business
Marketing Research
Strategic Thinking
Business Strategy
Product Management
Sales Operations


Since 2004, we have helped our FMCG clients to identify attractive new product opportunities and source the performance products and technologies that make them possible. Our clients include: Procter and Gamble, Unilever, Amway, Bayer Consumer Care, Beiersdorf, Tupperware, Pfizer Consumer Healthcare, Cotton USA, Curio Wellness, and numerous others. Visit Connecting You With The Right Solutions.



BFS Innovations, Inc.

October 2004 - Present

Technology scout (including cross category applications), new business opportunity Identification, new business development services for Fortune 500 consumer packaged goods clients.

Adjunct Faculty Instructor

Ohio State University - Fisher College of Business

December 2015 - Present

Lecturer for Innovation Practice, Venture Lab, Discovery Workshop (teaching MBA students how to develop and launch new ventures applying Lean principles).

Advisory Board Member

Rutgers University

February 2017 - December 2018

Advisory Board Member for Rutgers Design Thinking Program

Head of New Business Development

Bath and Body Works

April 2000 - August 2004

Led company's efforts to develop and implement external partnerships, reporting to CEO. Established technology licensing programs with Procter and Gamble, marketing relationship with American Girl and business relationship with Dr. Patricia Wexler.


BFS Innovations, Inc.

October 2004 - Present

We identify and source technology and product solutions for B2C and B2B clients to help them create new business opportunities and to accelerate product design and commercialization.

Adjunct Faculty Instructor

Ohio University

December 2015 - Present

Instructor of Consultative Selling capstone course.


The Ohio State University - Fisher College of Business

March 2018 - Present

Teach Innovation Practice to MBA students

Managing Director


February 2018 - Present