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Jon Kagan

Jon Kagan

VP of Search at MARC USA

location_on United States

Awards Earned:

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Level: LEVEL 02 (12mo pts: 452 pts)

Rating: 4.28/5 stars (25 ratings)

Lifetime points: 452 pts View details

Thought Leadership:

% performance based on average of all engagements

Selected: % of applied

83%

Recognized: Contributions valued by peers

21%

Peer Support: Percentile of active participants

26%

Profile

Summary

I am a VP of search and biddable media at a digital advertising agency. My primary focus is in search marketing, where I manage clients who spend as little as $250 a month in online advertising to those in excess of $40 million USD annually in paid search efforts. In addition, I over see other department media operations for SEO, Social, Programmatic/Display, Analytics and Video. I work with multiple portals that are as large as Google/GDN/YouTube, Yahoo/Oath, Bing, Facebook/Instagram, Twitter, Yelp, Linkedin, Snapchat, down to smaller and specialized ones that operate through networks like Yume, Tremor, Adtheorent. Verve, xAd, Maxpoint and Amobee. I also work with a variety of tools and platforms, such as: Google Analytics, Yext, Marin, Adobe, Kenshoo, Doubleclick/Search Ads 360/DV360, Criteo, Trade Desk, Invoca, Pixability, etc. My experience spans multiple verticals including automotive, pharmaceuticals, travel, finance, cosmetics, consumer electronics and many more. I was the 2013 recipient of the Google Search Excellence Award and in in 2019 named as one of the Top 25 Most Influential PPC/Search Experts by PPCHero

Experience

Skills

Digital Marketing
Online Advertising
Digital Strategy
Digital Media
Online Marketing
E-commerce
Social Media Marketing
Mobile Marketing
SEM
SEO
Web Analytics
Integrated Marketing
PPC
PPC Bid Management
Google Adwords
Google Analytics
Bing Ads
Microsoft AdCenter
Facebook
Facebook Marketing
YouTube
Snapchat
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Search Advertising
Advertising
DoubleClick
DoubleClick Search
DoubleClick Bid Manager
DoubleClick Campaign Manager
Kenshoo
Marin Software
Marchex
Call Tracking

Industries

Activities