D2C Marketing Professional | Automation | Digitalization | Analytics | Database Marketing | Subscriptions | Biz Dev
Level: LEVEL 01 (12 mo pts: 15 pts)
Rating: 5/5 stars (2 ratings)
Lifetime points: 123 pts
I have 15+ years of progressive global managerial leadership experience with full commercial responsibility, identifying market opportunities and driving forward sustainable businesses via actionable, manageable, and measurable tactics.
I am particularly strong in leading integrated D2C marketing programs (subscription/membership) that drive increased sales and profits by utilizing marketing automation and database marketing capabilities. Equally strong in ensuring operational excellence by re-engineering systems and business workflows.
My career includes extensive global experience managing multi-million dollar cost efficient P&L’s and marketing strategies throughout Europe and the USA.
The results of my efforts have been improved levels of revenues and customer loyalty as well as profits attained by reducing internal operational costs and improving ROI on marketing investments through digital transformation.
I have built entire marketing teams and developed, mentored, and led several direct reports to earn internal promotions to leadership roles across regions.
Living and working in various countries has made me highly adaptable and resilient when facing changes in business environments and given me profound understanding of the cultures I have worked at.
Since 2012 I have managed my own consultancy company and worked on various marketing and business development projects in Europe and APAC region. In 2013 I founded a new innovative senior home care service business in Finland.
Industry experience: * Home Care * Management Consulting * Media, Publishing, Direct Sales * Telecommunications
Specialties: * D2C Sales & Marketing (Subscriptions, Memberships, Collectibles, Partworks) * Marketing Analytics & Automation * SEO, SEM, PPC, CPC, Social Media * Database Marketing * Strategic Planning & Execution * Publishing Management * Product & Service Commercialization * New Business Development * Interim Management & Consulting
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