I help my clients and business partners to understand the motivations and desires of their target audience; defining and answering their business questions, and delivering insights to drive decisions and to move forward. I'm a strategically-minded Consumer Insights expert with around 20 years' experience across categories, companies, geographies and roles, with a proven track record of business and organisational success. Highly experienced in: FMCG and Food Market Research and Consumer Insights, I also have a very strong background in broad range of market research topics including research with healthcare professionals such as Nurses, Doctors, Dentists; Advertising and Communication Development; Brand Purpose and Positioning; NPD and New Products & Concepts Development, Product testing and refinement.
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