Frank Donkers BEc firstname.lastname@example.org, Top 1% viewed
Chief Value Officer, Chief Innovation Officer, Market Intelligence Consultant, M&A/PMI Consultant, Disruption Ambassador at Donkers Market Intelligence
Level: LEVEL 01 (12 mo pts: 5 pts)
Lifetime points: 81 pts
Chief Marketing Officer or Chief Influence Officer, brings the company together as one voice. As CMO I am ambitiously leading activities in the fields of sales management, product development, distribution channel management, marketing communications, pricing, market research, and customer service. It is a highly receptive role, with involvement in departments such as production, information technology, corporate communications, documentation, public affairs, law, human resources, and finance. I quickly react to changing circumstances in the firm, and must shape the company's understanding of a particular product, sales strategy, or marketing idea. Post digitalization and the rise of consumer-centric marketing are part of my focus driving a profitable and sustainable business strategy.
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