menu
 
Deb McDonald
Currnt facilitator
Deb McDonald

Founder SayWhat Consumer Research

San Francisco, California

  • Focus: Contributions are valued by peers
  • Accountability: Thoroughly contributes in all areas
  • Sense of Urgency: Consistently responds in a timely fashion
  • Team: Frequently supports and responds to peers
info

Awards earned:

0

0

0

0

Level: LEVEL 02

12 month points: 42 ptsView details

Lifetime points: 42 pts

skills
Qualitative Research
Qualitative Market Research
Qualitative Data
Ethnographic Research
Ethnography
Focus Groups
Interviews
Online Community Management
Online Community Moderation
Online Communities
Methodology
Methodology Implementation
Methodology Development
Study Design
Research Design
Research Project Management
MSW
Discussion Boards
Discussion Guide
discussion guide writing
Discussion guide design
Discussion Guides, Screeners
Respondent Screening
Subject Matter Experts
PROFILE

Summary

Founder of SayWhat Consumer Research. Extensive expertise in qualitative research methods across multiple categories. Depth of knowledge in media, fashion, technology, and CPG/retail. Experience in health care, finance, and diversity marketing.

Experience

Founder

SayWhat Consumer Research

May 2001 - Present

Qualitative research consultancy

ACTIVITY