Research Analyst, Domtar Dec 2016 – Present Devise and evaluate methods and procedures for collecting data, such as surveys or questionnaires or arrange to obtain existing data. Gather data on competitors and analyze their method of marketing and distribution. Develop and maintain shared internal systems to store research, information, analysis, content and reports in a way that is easily accessible and useable for sales and marketing teams.
Market & Product Manager, Domtar Jul 2011 – Dec 2016 Develop, execute and manage marketing strategies and plans for business. Promote brand name recognition and gain market share through marketing initiatives. Communicate with customers, management and internal departments, to coordinate overall marketing effort. Play key role in product development activities.
Marketing Coordinator, Domtar Aug 2004 – Jul 2011 Communicate marketing initiatives and industry information to customers, sales, management and internal departments. Increased brand name recognition by redesigning website, offering promotional materials and implementing marketing campaigns.
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