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Carola van der Linden
Marketing Manager Alteryx at Alteryx
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Carola van der Linden
Marketing Manager Alteryx at Alteryx
Joined 07/09/2018
Level: LEVEL 02 (12 mo pts: 39 pts)
Rating: 4.8144/5 stars (4051 ratings)
Lifetime points: 22424 pts
<a href="<a href="https://www.linkedin.com/in/carolavanderlinden/European" rel="nofollow" target="_blank">https://www.linkedin.com/in/carolavanderlinden/European<;/a>" rel="nofollow" target="_blank"><a href="https://www.linkedin.com/in/carolavanderlinden/European<;" rel="nofollow" target="_blank">https://www.linkedin.com/in/carolavanderlinden/European<;</a>;/a> Marketer/Sales professional with + 20 years experience working for several different Sales segments, verticals and product/solutions in the IT industry (Cisco, IBM). Keywords: Marketing Strategy and Planning, Digital MarketingMy experience is based on collaboratively working with Sales by initiating and executing demand generation programs for various Sales segments. Including creating relevant & compelling content and tactics allowing Sales to have relevant discussions with their audience in order to influence and help progress the customer in their decision making process. The planning and execution of such DG programs or so-called outcome based marketing campaigns will include elements such as Data Intelligence/Analytics, Marketing Automation and will require collaborative effort with various other teams such as local Marketing in order to add local relevance. Increasingly important are social platforms where customers and prospects inform, train and engage with other organizations, individuals, influencers etc. As such it becomes mandatory to add a professional social presence to companies Sales GTM. Marketing's role is to support such efforts by putting in place a compelling Social Selling program which aims to inspire Sales Teams to create a social presence whereby Sales people will position themselves as SME's to influence the customer decision making process. Marketing delivers the various components of such program i.e. necessary tooling, ongoing Sales Enablement and Training. Compelling content is created and shared via dedicated content platforms where Marketing will advise & share content for each step of the customer journey. Other focus areas include supporting Sales to acquire net new accounts , Marketing provides relevant Customer Intelligence as well as content to engage with new customers, thereby applying a daily social selling routine to be most effective. <a href="mailto:<a href="mailto:carola@thesocialsellingcompany.com" rel="nofollow">carola@thesocialsellingcompany.com</a>" rel="nofollow"><a href="mailto:carola@thesocialsellingcompany.com" rel="nofollow">carola@thesocialsellingcompany.com</a></a> +31 65 35 08346I currently work for several startups on the topic of management development, event management, marketing, sales and business development + content writer and editor.
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