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C. Thomas (Tom) Smith, III
C. Thomas (Tom) Smith, III

Research Analyst | Marketing Strategist at Devada for DZone.com - Developers Enabling Developers

Raleigh-Durham, North Carolina Area

  • Focus: Contributions are valued by peers
  • Accountability: Thoroughly contributes in all areas
  • Sense of Urgency: Consistently responds in a timely fashion
  • Team: Frequently supports and responds to peers
info

Awards earned:

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Rating: 5.00/5 stars (3 ratings)

Level: LEVEL 02 (12mo pts: 49 pts)

Lifetime points: 242 pts View details

skills
Telehealth 15
Telemedicine 5
Healthcare 2
IOT
Busines Strategy
M2M
Marketing Strategy
Digital Marketing
Lead Generation
Integrated Marketing
Marketing Communications
Competitive Analysis
CRM
Social Media Marketing
Strategic Planning
Analytics
Advertising
Business Development
Social Media
B2B
Online Marketing
New Business Development
Market Planning
Marketing Automation
Business Strategy
Brand Development
Public Relations
Corporate Communications
Strategic Partnerships
Blogging
Public Speaking
Email Marketing
Business Planning
Content Marketing
Database Marketing
Direct Marketing
Product Management
Cross-functional Team Leadership
Promotions
Customer Experience
Media Relations
Customer Satisfaction
Procurement
Regression Analysis
B2C
Budgeting
Budget Management
New Product Development
Quantitative & Qualitative Research
Consumer Insights
Channel Management
VOC (Voice of the Customer)
Customer Relationship Management
Operations
Strategic Internet Design
SEO Web Analytics
PROFILE

Summary

♦Ownership for Driving more than $37 Billion in Total Revenue for Clients and Employers
♦Strategic Marketing Positioning Expert
♦Brand Differentiator
♦Transformational Digital Leader
♦Content Strategist and Creator

♦Innovator and change agent energized by solving business problems to drive revenue.

Listen to customers and share information of value to provide an improved customer experience (CX) and make a positive impact.

Create stories with data to help make informed business decisions to promote:
♦ Digital transformation - help clients see friction and opportunities through their customers' eyes
♦ DevOps – listen to consumers in real-time and iterate to provide a great customer experience
♦ Use of big data, internet of things (IoT), artificial intelligence (AI), machine learning (ML), natural language processing (NLP), deep learning (DL), and robotic process automation (RPA) to make informed business decisions and automate business processes
♦ Use of technology to drive revenue and reduce costs

♦ I differentiate brands by improving UX and delivering memorable CX to create an emotional connection to the brand, customers for life, and referrals.

► EXPERIENCE ◄
IT research analyst and full-stack marketer who has interviewed more than 1,100 IT executives, written more than 1,100 articles, worked with more than 120 clients in 18 different industries (Chemicals/Allied Products, CPG, Education, Energy, Financial Services, Healthcare, IT/SaaS, Insurance, Leisure/Recreation, Manufacturing, Non-Profits, Paper, Professional Services, Publishing/Media, Real Estate, Retail, Telecommunications, Transportation) to drive revenue and reduce expense.

Contact: ⌨ ctsmithiii@gmail.com | ☎ (919) 306-5876 | @ctsmithiii

Let me know how I can assist you or your organization.

Experience

Marketing Strategist | Research Analyst | Marketing Automation | Digital | Content Marketing | VOC

DZone - The Knowledge Sharing Company

March 2015 - Present

DZone helps organizations learn faster and succeed through shared knowledge.

Shared knowledge by publishing 400+ articles generating more than one million page views, from 20,000 different readers, and quality links for hundreds of clients. Lead qualitative research for DZone (www.dzone.com) conducting one-on-one interviews to provide executive insights on:
• Agile
• Big Data
• Cloud
• Databases
• DevOps / Continuous Delivery / Integration
• Integration
• Internet of Things (IoT)
• Java Ecosystem
• Knowledge Management / Shared Knowledge
• Mobile
• Performance
• Security
• Web Development

Developed and implemented integrated marketing communications for AnswerHub (www.answerhub.com) using insights from clients and prospects to inform strategy and personas. Employed marketing technology and content to increase web traffic 100%, blog post views 10X and leads 15%, nurture MQLs to SQLs, and convert trials to customers. Introduced NPS to improve customer engagement, renewals, and revenue.

Clarified branding of AnswerHub within DZone. Developed public relations and blogger community relationship building program.

Specialties: Strategy, Business Logic, Business Insights, Multichannel Analytics, Marketing Automation, Buying Cycles, Strategic Planning, New Product Development, Corporate Communications, Public Relations, Marketing Technology, Customer Satisfaction, NPS, Business Development, Quantitative & Qualitative Research, Regression Analysis, VOC, Inbound Lead Generation, Channel Management, Social CRM, Social Media, Webinars, Strategic Internet Design, SEO, B2B, B2C, Competitive Analysis, Sales Acceleration, Data Analyst, Digital Marketing, Inbound Marketing, Content Marketing, Scent Marketing, Operations

Familiar with: SAS, SPSS, Eloqua, Marketo, Act-On, and Cision.

Principal Consultant

Insights From Analytics/Gerson Lehrman Group Consultant

November 2012 - Present

• Regular contributor to Target Marketing
• Digital marketing with www.goranker.com
• Strategic planning Heart + Hammer
• Dynamic Monitors (https://dynamicmonitors.com/) Advisory Board
• Optimize LinkedIn profiles to generate awareness and leads
• Interiors In Flight (https://www.interiorsinflight.com website and branding
• Howard/Merrell brand development & marketing communications
• D.C. Bar communications audit & one-on-one research
• AICPA/CPA.com, Top 500 Internet Retailer, evaluate/recommend marketing automation platforms
• Carlie C's IGA (http://carliecs.com/) research informed strategic positioning
• Content Management & Archiving (www.integratedcma.com) content & channel marketing
• Expertus (www.expertus.com) research for leading learning management software (LMS)
• Glenn Mills Fisher and Mahoney (www.gmfm-law.com) responsive website
• Portfolio Evaluations, Inc. insights to VOC survey
• ScentAir martech programs for leading scent marketing firm as part of Gerson Lehrman Group

Pro-bono consulting for betaCrowd, Bethesda Center, Coop. Christian Ministry, Curamericas, Inc., Hunters Point Parks Conservancy, N.C. Botanical Garden, N.C. Fdn. for Public School Children, N.C. Society of ACOFP, Orchard at Altapass, Pocosin Arts, Redden Foundation, and Samaritan Ministries.

Completed VOC Professional and Content Marketing certifications.

CPE: "Business Analytics for Decision Support"​​ and "Content Marketing."

Develop marketing plans using traditional, digital and social media.

Obtain insights from analytics and qualitative data to drive revenue.

Specialties: Strategy, Insights, Analytics, Marketing Automation, P.R., Database Marketing, Customer Satisfaction, NPS, Quantitative & Qualitative Research, Regression Analysis, VOC, Lead Generation, Channel Management, CRM, Social Media, SEO, Customer Experience, Competitive Analysis, Digital Marketing, Inbound Marketing, Content Marketing

Research Analyst | Marketing Strategist

Devada

February 2015 - Present

As a research analyst at DZone, now a Devada media property, I've cultivated relationships with more than 1,100 IT executives to learn about trends and share insights on the fast-paced evolution of information technology including: Digital Transformation, Big Data, Internet of Things (IoT), Artificial Intelligence (AI), Machine Learning (ML), Natural Language Processing (NLP). Deep Learning (DL), Robotic Process Automation (RPA), Cloud, DevOps, Integration, Java, Performance, Monitoring, Security, and Web. Authored more than 1,100 articles generating more than three million page views for clients, prospects, investors, IT developers, engineers, and architects sharing knowledge and information of value to enhance the hard-to-reach developer community.

Developed and implemented an integrated marketing plan for SaaS AnswerHub platform using content marketing and insights from clients and prospects. Increased web traffic 100%, blog post views 10X and leads 15% in 13 weeks using content to generate inbound leads, nurture MQLs to SQLs, and convert trials to customers. Recommended NPS and CRM initiatives resulting in increased retention and MRR (monthly recurring revenue) for the brand.

Strategy | Marketing | Analytics | Operations | Automation | Research

Insights From Analytics

February 1999 - Present

•Provided insights for Cisco's ABM Seller Acceleration Program for IoT
•Director of marketing and operations for Anua (formerly Bord na Mona Environmental Products)
•Director of integrated marketing for FMI Corporation, the leading management consulting and investment banking firm in A/E/C (architecture/engineering/construction)
•Digital marketing with www.goranker.com
•Regular contributor to Target Marketing
•Dynamic Monitors (https://dynamicmonitors) Advisory Board
•Developed/implemented integrated marketing campaigns based on consumer insights for two gated golf communities including development and production of websites, sales collateral, and CRM implementation.
•Conducted research for Clegg's Pest Control that resulted in revised business plan to engage customers.
•Conducted in-depth research for the only private golf club in the Myrtle Beach, S.C. area, created an integrated marketing and customer satisfaction plan based on consumer insights to boost awareness of, and interest in, the club which was sold to McConnell Golf.
•ScentAir martech programs for the leading scent marketing firm as part of Gerson Lehrman Group
•Interiors in Flight website and branding.
•Prepared business plan to raise $5,000,000 to $10,000,000 in venture capital for the next-generation online travel distribution company. Created integrated marketing campaign.
•Led relaunch of TRG with an integrated marketing campaign.
•Led strategic planning, research, and account planning at Howard Merrell, The Stone Agency, Crittenden Advertising, and FGI Integrated Marketing (now CapStrat).

Pro-bono consulting: betaCrowd, Bethesda Center, Coop Christian Ministry, Curamericas, Hunters Point Parks Conservancy, N.C. Botanical Garden, N.C. Fdn, for Public School Children, N.C. Society of ACOFP, Orchard at Altapass, Pocosin Arts, Redden Foundation, and Samaritan Ministries.

Voice of the Customer (VOC) and Content Marketing (HubSpot) professional certified. TDWI Data Science Boot Camp graduate.

ACTIVITY