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Barclay Fitzpatrick
Principal, Consultant at Marketing and Communications ROI
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Barclay Fitzpatrick
Principal, Consultant at Marketing and Communications ROI
Joined 04/20/2016
Level: LEVEL 01 (12 mo pts: 0 pts)
Lifetime points: 5 pts
Fortune 500 Marketing and Communications executive enjoying semi-retirement, family, and giving back to the community after a successful career building businesses in healthcare, Internet, manufacturing, and telecommunications. Not seeking full-time employment, but will contract or consult for the right intellectual/creative business challenge, to support a charity, or to assist a hospital or socially-responsible company.
My work developing high-performance cultures, marketing teams, and campaigns was profiled in the book; “The Customer Century – Lessons From World Class Companies in Integrated Marketing and Communications” by Anders Gronstedt, Routledge press, 2000.
Experience building domestic and International B2B & B2C markets includes programs at Blue Cross, AT&T, Rockwell, and Rite Aid as well as major hospitals and non-profit charities.
- Built several new $100MM+ businesses from the ground up.
- Developed products & programs to exploit market shifts and new technologies.
- Developed market/employee/customer insight to drive successful products & programs, turn around weak units, increase employee engagement, and improve customer loyalty.
- Unified brand and marketing strategies across independent P&Ls to drive sales productivity.
- Led cross-matrix teams to improve processes, responsiveness, and time to market.
- Shepherded cultures through periods of explosive growth, deregulation, and contraction.
- Served as primary writer and communications counsel for Fortune 200 C-level executives.
Expertise includes research design, analysis, strategic planning, opportunity identification, product and channel development, partnerships, mergers and acquisitions, acquisition integration, brand management, message strategy, corporate and employee communications, culture development, IR, PR & media relations, advertising, internet & social marketing, sales management, CRM and loyalty programs.
You can reach me at bwfitzpatrick@comcast.net
My work developing high-performance cultures, marketing teams, and campaigns was profiled in the book; “The Customer Century – Lessons From World Class Companies in Integrated Marketing and Communications” by Anders Gronstedt, Routledge press, 2000.
Experience building domestic and International B2B & B2C markets includes programs at Blue Cross, AT&T, Rockwell, and Rite Aid as well as major hospitals and non-profit charities.
- Built several new $100MM+ businesses from the ground up.
- Developed products & programs to exploit market shifts and new technologies.
- Developed market/employee/customer insight to drive successful products & programs, turn around weak units, increase employee engagement, and improve customer loyalty.
- Unified brand and marketing strategies across independent P&Ls to drive sales productivity.
- Led cross-matrix teams to improve processes, responsiveness, and time to market.
- Shepherded cultures through periods of explosive growth, deregulation, and contraction.
- Served as primary writer and communications counsel for Fortune 200 C-level executives.
Expertise includes research design, analysis, strategic planning, opportunity identification, product and channel development, partnerships, mergers and acquisitions, acquisition integration, brand management, message strategy, corporate and employee communications, culture development, IR, PR & media relations, advertising, internet & social marketing, sales management, CRM and loyalty programs.
You can reach me at bwfitzpatrick@comcast.net
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